Nickelodeon have transformed their product roadmap with interactive experiences powered by Monterosa

About Nickelodeon

Like many of Viacom’s channels, Nickelodeon’s calendar is geared around seasons and tentpole, multi-platform events. The biggest is Kids Choice Awards, a global awards format driven by fan voting that is one of the biggest entertainment moments of the year - a cultural phenomenon.

The Challenge

With the ongoing threat posed to all linear TV channels, and with ad dollars moving to digital platforms, Nickelodeon has always been ahead of the game in creating modern, interactive experiences that feel relevant to kids. Continuing to engage and interact with the audience on digital platforms is a key part of the business strategy, as a way to continue being a household favourite and competing for brand investment via advertising and sponsorship.

With the existing success and profile of Kids Choice Awards, Kids Choice Sports Awards, Trivia Prizefest and other tentpole interactive events, the Nickelodeon team wanted to supercharge their capabilities.

The team had proven that real-time companion experiences could enhance TV experience - getting kids to vote and play along with event television was becoming a growing component to their strategy.

With frustration building around their existing, highly bespoke solution, they went on a hunt for a better platform solution. Rather than building bespoke, costly and hard-to-maintain software, they were looking for a single platform to power high volume voting, play-along and companion experiences that could be rolled out quickly and reliably at scale; integrated with their existing tech stack and complying with the sensitivities of COPPA, the Children’s Online Privacy Protection Act.

As part of a competitive and analytical process, Monterosa was selected to provide the solution, based on the Monterosa / Interaction Cloud™.

Selecting a partner

With a track record of success in real-time data visualisation, scalability and fan interaction, Monterosa was approached to present a solution to IMG Arena in a competitive evaluation of over ten options.

After a detailed analysis of the options, Monterosa / Interaction Cloud™ was chosen as the platform and a unique partnership was forged to develop the next-generation of interactive sports event centres.

Monterosa’s platform is among the entertainment industry’s most well-regarded, high performing, resilient cloud services, backed by a 24/7 support team. Unlike the bespoke build options from agencies and consultancies, Monterosa solutions come with much of the technology already available on a SaaS basis.

For those areas of the solution that required development, we partnered to rapidly accelerate our Feed Machine roadmap to provide super-fast feed processing compatible with the unique needs of both Golf and UFC. For the front-end application we joined forces with IMG’s in-house product management to develop an exclusive web application.

But could this combination deliver results? As has been proven by a resoundingly successful industry response, Monterosa’s unique combination of SaaS and innovation partnership has proved to be a powerful combination.

Solutions across many platforms and devices in a responsive design…

The Solution - a new kind of event centre

The Nickelodeon team rapidly adopted Monterosa / Interaction Cloud™ and its flexible FanKit web app.

Within weeks, Nickelodeon were fully set up on the platform with their design skins and integrations ready. As with most larger organisations, ensuring compatibility with existing tech stack is essential: using existing APIs we integrated with ad serving, analytics, TV graphics and video.

Once setup, the keys to Monterosa / Studio were handed over to Nickelodeon’s Creators. They loved it.

By setting up and pushing out tailored ‘Elements’, the team were able to operate secure voting, live companion experiences, sweepstakes and play-along games with ease, coming back to Monterosa only when a new integration or design skin was required.

“Monterosa has given us the ability to reach our audience in a new way. They’ve been instrumental in our growth, making sure our offering can keep up with the latest from Instagram and Facebook. We love working with the team. It’s a real partnership, we’re able to iterate together on products, and control everything ourselves via the M/IC Studio. We would highly recommend both Monterosa and the Monterosa / Interaction Cloud platform.”
Michelle Cauchi
Senior Director, Creative Promotions – Interactive Production, Nickelodeon
The Elements used include:
Vote
Smash Rater
Standard Poll
Word PuzzleVote
Brands and events covered include:
TV Show Apps
Loud House New Years Eve Party
TV Show Apps
Prizefest
Award Show Voting
Kids Choice Sports Awards
TV Show Apps
Danger Force

The Results

Kids’ Choice Awards

The live votes pulled in 33MM votes this year, in addition to 2MM trivia submissions and over 200k memes created during the show

208k memes created, +20% vs last year

85k memes downloaded, +193% vs last year

Innovation - Code Catcher Challenge

Powered by Monterosa / Interaction Cloud™ and with the expertise of our Gamification team, the Screens Up app was relaunched to include a system of points and medals collection

Eagle-eyed viewers get the chance to ‘catch’ QR codes appearing in randomised areas of the TV screen, and then max out their points by proving how closely they’ve been watching and answering an episode-specific question

As points accumulate, they earn and level up their medals, giving them bragging rights among friends and family and rewarding them for their viewership

Creator satisfaction

A key decision in awarding Monterosa the contract was the ability for the Nickelodeon team to be able to set up and manage their interactive experiences and make changes at speed

M/IC and the Studio delivers the control and agileness that the Nick team demand to be able to interact with their audiences

How it works

Together with Nickelodeon we have transformed how digital and linear come together to engage kids across America. Through a flexible product approach that includes native apps and HTML5 experiences all configured and managed via the M/IC Studio Monterosa delivers a consistent set of backend tools, combined with our real-time platform and reliability levels to enable Nickelodeon to deploy extremely high quality experience for kids with short deliver times.

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