$42 billion
Forecasted drop in broadcast revenue as rights revenue under structural pressure for the first time
— Caretta Research, 2025
7+
Solutions typically needed just to cover fan engagement, gaming, loyalty, and conversion – before you've touched your CMS, CRM, or analytics
<3%
Typical conversion rate from engaged fan to paying customer on digital platforms
Hours, not months
Guided setup flows mean your team – or your agency – can launch new experiences without specialist resource. What used to be a project becomes a configuration.
Inherit integrations
Every new experience, game, or third-party product you add inherits your existing integrations automatically. No new pipeline. No new project.
Extensible by design
The experience marketplace is open and growing. Add new engagement formats from Monterosa or from third-party partners – all plugging straight into your stack.
First-party data
Turn anonymous visitors into known fans with every interaction
Conversion
Moment-driven upsell when fans are engaged and receptive
Retention
Loyalty mechanics that turn visits into habits and habits into belonging
Revenue
Tickets, merchandise, subscriptions, partnerships – not just pageviews
Experience Marketplace
The Experience Store: your fan engagement creative hub
A curated, growing library of pluggable experiences – first-party and third-party – each one inheriting your integrations from day one. Near-zero marginal launch cost.
Add a new game, a new partner product, or an entirely new engagement format – without a single new integration project.
Engage
Fan plays a game, makes a prediction, casts a vote
Turn anonymous visitors into known fans with every interaction
Learn
Every interaction builds a richer audience profile
Moment-driven conversion engine – reads intent signals and responds in real time
Convert
Personalised next step at peak intent
HypeCard
Retain
Loyalty mechanics that drive repeat engagement
Mica
AI and automation interface – governed, human-in-the-loop, plugged into any LLM
Sport teams
Deeper fan relationships and direct-to-fan revenue through your own digital products
Sports Rightsholders
Unified fan engagement across the season with intelligence that benefits every club
Sportsbooks
Free-to-play acquisition and retention mechanics that convert to real-money play
Broadcasters
Interactive overlays and second-screen experiences that keep audiences tuned in
Brands
Sponsor-led fan experiences that generate first-party data and prove partnership value
DTC
Gamification and loyalty mechanics that drive repeat purchase and grow customer lifetime value
“I couldn't have a better partner. Thanks for everything your team has done to support us and get these games out and in the wild.”
Ian Botts
Chief Technology Officer
“Having the flexibility and speed to manage content in real-time has delivered another level of matchday experience and become an important driver in the club's long-term fan registration strategy.”
Andy Fletcher
VP Product
RESTful apis
mcp server
AI ORCHESTRATION
webhooks
sdk
Fankit REACT framework
What is a fan engagement platform?
A fan engagement platform is a technology product that helps sports teams, leagues, broadcasters, and entertainment brands create interactive experiences for their audiences – such as predictions, trivia, voting, fantasy games, and competitions – within their own apps, websites, and digital products. Monterosa's Interaction Cloud goes further by connecting engagement to data capture, loyalty, and revenue conversion in a single platform.
How is Monterosa different from other fan engagement tools?
Most fan engagement tools are point solutions – a voting widget here, a trivia game there. Monterosa is a unified platform with the broadest library of fan experiences on the market, all sharing a single integration, unified data pipelines, a loyalty layer, and safe AI automation. You integrate once, and every experience you deploy inherits your configuration automatically.
What types of fan experiences can I create?
The Interaction Cloud supports fantasy games, bracket predictors, voting, predictions, trivia, sweepstakes, instant win, live data visualisations, play-along games, event centres, personality quizzes, and more. The experience marketplace also includes third-party products from partners like Wave and Ping, all deployable with zero additional integration.
Where can fan experiences be deployed?
Experiences built on Monterosa can be deployed across any digital surface – mobile apps, websites, connected TV, in-venue screens, broadcast overlays, and streaming platforms. The platform is designed to work within your existing owned and operated products, not replace them.
How does Monterosa help convert fans into revenue?
Every fan interaction generates a signal – a prediction, a vote, a game played. The platform builds audience intelligence from these signals and uses products like What Next? (moment-driven conversion) and the Loyalty Layer (rewards, membership, and progress mechanics) to turn engaged fans into ticket buyers, subscribers, and repeat customers at the right moment.
How long does it take to launch?
Once your initial integration is complete, new experiences can be configured and launched in hours, not weeks. The platform includes guided setup flows designed for in-house teams or agencies – no specialist engineering resource required for each new deployment.
Is Monterosa suitable for my industry?
Monterosa works with sports teams, sports leagues, sportsbooks, broadcasters, brands, and direct-to-consumer businesses. Customers include Liverpool FC, Fanatics, Formula E, ITV, EA Sports, Nickelodeon, and Six Nations, among others.
How does Monterosa handle fan data?
Fan data is collected and used within clear, compliant parameters to serve fans better – not to exploit their attention. The platform supports configurable consent management, first-party data ownership, and governed AI automation with human-in-the-loop controls. Monterosa does not sell fan data or facilitate dark patterns.
