Since 1993, the Goodwood estate in England has hosted millions of motor racing fans at its annual Festival of Speed and Revival events - with a unique mix of racing, cutting-edge mobility technology as well as vintage classic cars and fashion.
As large physical gatherings of this type were ruled out in 2020, Goodwood decided instead to create a new kind of event, called SpeedWeek - a 3 day celebration of motorsport hosted on the estate - but with audiences joining in from the comfort of their own homes instead.
A remote event brings a new set of creative and commercial challenges. How to ensure an engaging and immersive experience that gives audiences the feeling they are part of the action from home? How to provide opportunities for commercial partners to activate their sponsorship in ways that make sense in the digital world? How to get to know the home audience and make it attractive for them to become registered members and potentially consumers as they would if physically present?
By using Monterosa / Interaction Cloud™ and our Event Centre experience, Goodwood were able to turn these challenges into new opportunities. In record time, a rich SpeedWeek Hub experience was created featuring multiple livestreams with real-time interactivity, gamification mechanics rewarding users for making predictions, proving their knowledge and offering opinions. Fans could also browse the cars on display and add their favourites to their very own Goodwood garage.
What’s more, the Speedweek Hub also unlocked unique activations for brand partners such as Mastercard and supercharged Goodwood’s user data strategy by driving sign-ups and enriching user profiles - laying the ground for a digital strategy beyond the restrictions of 2020.
Check it out yourself from October 16-18 at speedweek.goodwood.com
Former Premier League CEO Richard Scudamore joins Real-time Engagement leader Monterosa at an exciting moment in its trajectory
The Big Harry Potter Quiz powered by Monterosa / Interaction Cloud is a hit with all ages
How UK mobile network Three are tapping into the live social commerce trend with Monterosa
We created the Channel 4 Horse Tracker, the first live sports tracking app ever to synchronise live video with a second screen app
One of Endemol's most successful interactive TV hits since Big Brother with interactivity designed & delivered by Monterosa
Goodwood partners with Monterosa to make SpeedWeek 2020 the most interactive motorsport event ever
Monterosa's Live Video Quiz solution helps ProSiebenSat.1 Media SE launch a next-generation live trivia app
Monterosa included in the Sunday Times Sage Tech Track 100 league table for 2nd year running
Liverpool FC partner with Monterosa to launch innovative new video-led Match Centre taking fan engagement to the next level
How EA SPORTS created the ‘Team of the Season (so far)’ live interactive video quiz in days using Monterosa / Interaction Cloud™