Sky conjures up a magical event for its VIPs

Peter Cassidy
Head of Global Entertainment

UK market leader Sky has a strong track record in finding new ways to entertain, engage and reward its customers. During the recent half-term break, they wanted to reward loyal subscribers with an interactive experience that provided high engagement across all age groups whilst promoting a major movie franchise available on its channels. 

In partnership with Wizarding World, the idea for The Big Harry Potter Quiz was born - a live, interactive experience for families all over the country to test their knowledge and win Hogwarts-related goodies.

Creating a tailored, seamless live quiz experience at scale is no easy task but thanks to the Monterosa / Interaction Cloud, Sky were able to do exactly that in a matter of weeks. With a range of multiple-choice, free text and pick-a-number questions, families competed against each other to gain points and climb the leaderboard. Prizes were awarded to highest scorers on each round as well as overall - and for funniest team-names and best costumes. All of this meant that an incredible 93% of visitors to the experience played every round across the hour-long event.

If you’d like to know more about how you could use a themed live quiz to attract, engage and reward your subscribers, arrange a demo.


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