EA SPORTS renew deal with Monterosa to power Player of the Month and beyond

Holly Tyler
Marketing Director

Deal signifies a shared commitment to driving fan engagement by expanding usage of Monterosa / Interaction Cloud

Today it was announced that EA SPORTS will be renewing their contract with Monterosa, to power their ongoing Player of the Month voting experiences across three European football leagues. The Player of the Month experience, built by Monterosa, facilitates voting and integrates sharing and competition stages to increase audience reach and boost data capture.

This announcement comes off the back of another successful season of Player of the Month, which produced strong results and significant growth since the relationship began in 2017.

The new agreement represents a shared vision from both companies to build upon recent years of success to strengthen engagement with the audience.

Whilst Player of the Month remains the cornerstone of the relationship, EA SPORTS have now expanded their usage of the platform to utilise the full breadth of capabilities on offer, opening up the ability to drive further fan engagement experiences in the future. They will be able to access the platform to power fan engagement in a global, multi-territory and cross-organisational way; reaching a wider audience and promoting deeper levels of loyalty and conversion than ever before.

Tom McDonnell, CEO, Monterosa commented: “I’m thrilled to continue our partnership with EA SPORTS on Player of the Month. At Monterosa, we strive to create Experiences that deliver exceptional results, with a focus on generating value within owned and operated platforms. Our work with EA SPORTS has had significant impact in this area to date, with huge potential for further growth and I’m looking forward to our ongoing collaboration to take fan engagement to the next level.

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