Fan engagement is a tricky business. Audiences are bombarded with content options day in day out, on every device. Finding new ways to grab attention is a never-ending challenge.
The last seven days just broke our record for the most live TV events delivered in the most countries around the world. While tech journalists may have moved onto VR, mobile interaction with TV has gone mainstream.
Fremantle’s Norwegian Idol launched last night on Norway’s leading commercial channel TV 2 and introduced free real-time voting for the first time. A significant portion of the Norwegian population picked up their smartphones to vote last night, boosting traffic to TV 2’s website, driving social buzz and national attention.
Channel 4 and All3Media’s controversial Great British Sex Survey special asked the public to take a personality test that assesses their sexual preferences and Kinky factor. They get a personalised sex score-card to share socially (or keep private, depending on how you feel about sharing your perversions). Apparently I’m Adventurous.
In France, Air Productions’ Tout Le Monde Joue returned with impressive audiences playing-along with the “Test The Nation” style gameshow on public broadcaster France 2. This time around, History was the theme and the native iOS and Android app performed flawlessly.
Also in France on commercial channel TF1, The Bachelor came back for its sixth season this week with a live “Love’o’meter” challenge for super fans allowing them to rate the contestants and share their choices on social networks.
In Chile with our partner FunX we power voting and live ratings for Bailando the hit dance format, drawing large spikes of usage and the fourth time we’ve achieved the top spot on the App Store and Google Play.
With audience and advertiser demand established, broadcasters must now focus on adoption of consistent technology, formats for brands, and creative execution of format ideas that work on all platforms, 24/7. Only by combining all three pillars, can traditional media businesses reap the benefits of new mobile-centric behaviours.
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