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Facebook takes Augmented Reality mainstream and doubles down on Messenger Bots

Facebook takes Augmented Reality mainstream and doubles down on Messenger Bots

 
Object recognition, Facebook's refined ability to know what you're pointing your camera at

Object recognition, Facebook's refined ability to know what you're pointing your camera at

Yesterday Facebook announced major platform updates in Messenger, and a new Augmented Reality platform that both have great significance to media, entertainment and sports. 

 

Camera Effects: making AR mainstream?

AR has been exciting for a long time, but there has only been one Pokemon Go - a transitory but seductive view of the future. Now, via a free Facebook tool called AR Studio (currently in closed beta), third parties will be able to create their own Camera Effects. Using a technique called SLAM, the new camera feature found in Facebook, Instagram, Messenger and WhatsApp will be able to detect surfaces and objects; allowing us to 'project' masks, animations, live sports scores, fantasy scores and other data into the virtual world. No headset or special glasses needed. 

Information Overlays, virtual objects for gaming and enhancing real-world objects such as buildings. 

Information Overlays, virtual objects for gaming and enhancing real-world objects such as buildings. 

AR Studio is a 3D tool that will be familiar to users of Unity or Unreal. It supports standard sharing of ephemeral video segments within Stories, and integrates with Facebook Live. Support in the various apps will roll out over the coming months. 

Open to developers and creatives

There are AR toolkits out there already and some of this has been possible before. However, it wasn't built into the world's biggest social network(s), and it wasn't an open platform. Now it's both, and that's a game changer. Snapchat's new lenses will deliver very high quality mixed reality and no doubt provide further inspiration to Facebook much larger machine. Read Facebook's full blog post on the new AR features here.

Take-away: Facebook, if they succeed, will make Augmented Reality mainstream, and with it a host of new creative entertainment and sports possibilities

 

Messenger Platform 2.0 - Fixing Discovery

Building on the growth of Messenger, now with 1.2 billion active users globally, a raft of new features focus on making the platform a better place for businesses of all kinds to engage with consumers.

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The inclusion of a new 'Discover' section in Messenger should solve one of the major challenges with bots - how to discover them. It's basically the Bot Store. Facebook is serious about providing businesses with ways to transact with consumers.

There will also be a new Games tab, with turn-based games getting some focus, and also a new way to scan Facebook's variant on QR codes - with a much better looking visual icon and an app that most people already have, maybe there's life in that old idea yet. 

Take-away: There is now a Bot Store, making it easier to get your bot used, and QR codes may have risen from the dead

Group chat bots - turn groups of fans into customers

A welcome feature for many, bots can now provide input into any conversation using a feature called Chat Extensions. Basically you can bring people together around a task or shared experience - like watching sports or booking tickets, or competing in a game. Or, as we think, doing more than one of those things at a time.

Booking travel in chat groups

Booking travel in chat groups

Whats exciting about this is converging entertainment and commerce. Play and interact together, then buy. For those who want to convert passionate fans into customers, to sell tickets for example, we believe this offers an new opportunity to develop both communities and sales. 

Take-away: group chat is good for businesses that want to make collective purchasing more seamless

 

HELLO! Magazine to use Monterosa's FanBot in search for "Star Mum"

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Facebook Messenger is soon going to be a powerful tool for publishers and I’m thrilled HELLO! is leading the way, using the expertise of Monterosa and their new FanBot voting product
— Rosie Nixon, Editor-in-Chief, HELLO!

HELLO! Magazine to use Monterosa's FanBot in search for "Star Mum"

HELLO! Magazine is teaming up with Monterosa to crown the nation’s ‘Star Mum’ in honour of Mother’s Day, using Monterosa’s FanBot to power live voting in Facebook Messenger.

The HELLO! Bot will feature a public vote to choose one of five Mums to be crowned the best in the UK. Powered by Monterosa’s groundbreaking FanBot and Messenger, the chatbot utilises our award-winning cloud platform, LViS, to create and manage the vote and will present each of the five fabulous mums in an easy-to-use Messenger conversation.

As an existing Facebook Media Solutions partner, Monterosa, has extensive experience delivering high-profile, live fan interaction products for leading media owners, brands and sports rights holders. Having just launched HappyBot, for BBC Earth; a brand new bot in Messenger which serves up tailored video montages, we are at the forefront of utilising Messenger bots to help brands engage meaningfully with their fans.

A panel of celebrity judges made up of Olympic Champion Rebecca Adlington, singer Kimberley Walsh, Loose Women panellist and model Penny Lancaster, BBC news anchor Kate Silverton and HELLO! blogger Jessica Knowles, has been busy narrowing down a longlist of 40 publicly nominated amazing mums-in-a-million to the shortlist of just five who will be featured in the vote.

The winning Mum will receive a fabulous prize including an overnight stay for two at the five-star Mandarin Oriental hotel in London, plenty of pampering, tickets to a West End show and the opportunity to experience what it’s like to be in the spotlight by starring in their very own HELLO! photo shoot.

Rosie Nixon, Editor-in-Chief, HELLO!: “I'm really excited about this unique collaboration between HELLO! and Facebook - it marks a special 'event' for us, and a first in magazine publishing. The icing on the cake is that we are pioneering some new technology at the same time. Facebook Messenger is soon going to be a powerful tool for publishers and I'm thrilled HELLO! is leading the way, using the expertise of Monterosa and their new FanBot voting product for our 'Star Mum' competition. It promises to make voting a fun and smooth process for users.”

Tom McDonnell, CEO, Monterosa: “With over a billion monthly active users globally, Facebook Messenger is growing in popularity. It provides a fantastic way to involve audiences in content and interactivity without the need for new apps. This is a great opportunity for Monterosa to showcase the live voting capabilities of our new FanBot product and to work with such a high profile publisher HELLO!”.

To cast a vote for the HELLO! Star Mum, simply search for HELLO! in Facebook Messenger or click HERE now

BBC Earth reconnects audiences with nature through new bot for Facebook Messenger with personalised video montages

 
‘Real Happy Moments’ is a groundbreaking bot for Messenger which serves up individually tailored video montages
 
We’re excited to partner with a leader in digital innovation like Monterosa, so that our fans can – for the first time – create personalised moments of Real Happiness and share them online
— Alex Ayling, Head of Digital Studios, BBC Worldwide

BBC Earth reconnects audiences with nature through new bot for Facebook Messenger with personalised video montages

‘Real Happy Moments’ bot to draw on BBC’s natural history archive, delivering clips to nature lovers globally

We're very pleased to announce that BBC Earth, the BBC’s global factual brand, has partnered with Monterosa to deliver ‘Real Happy Moments’, a groundbreaking bot for Messenger which serves up individually tailored video montages for natural history lovers globally.

We've delivered the solution based on our pioneering new FanBot™ product, which taps into Messenger’s growing user base of more than a billion monthly active users. Running on Monterosa’s award-winning interaction platform LViS, FanBot is made for large scale usage, working simultaneously across territories. In addition to personalised video, it has the ability to entertain audiences with live interactivity including voting, ratings and predictions based on user preferences.

For the BBC Earth solution, the Bot asks users a short series of questions, creating a personalised Happiness Profile. It then correlates those user preferences with BBC archive footage to produce individual Real Happy Moments: personalised, sharable montages with scenes selected using intelligent tag matching. Available through Messenger at any time of the week, based on their specific preferences.

Each video clip contains the name and Facebook profile picture of the user. Deploying machine learning techniques, the Bot uses feedback via emojis to improve the algorithm. It comes just as American audiences are tuning into Planet Earth II, which premiered on BBC America in February and forms part of BBC Earth’s Real Happiness Project.

Bots for Messenger are growing in popularity as a convenient, conversational way for companies to communicate and serve content to consumers, and this is the first time a broadcaster has utilised archive footage and smart automated editing to create content for each user individually.

In order to start a ‘chat’ with BBC Earth, Facebook users simply need to follow the link, tap the Message button on the official Facebook page, or to search Messenger for bbcearth.

Alex Ayling, Head of Digital Studios, BBC Worldwide said “We’re always looking at new and innovative ways to bring BBC Earth’s vast archive of incredible natural history content to our audiences around the world. We’re excited to partner with a leader in digital innovation like Monterosa, so that our fans can – for the first time – create personalised moments of Real Happiness and share them online to give even more people a chance to enjoy their uplifting effect.

Tom McDonnell, CEO, Monterosa: “Personalisation, short-form video and bots are three of the hottest topics in entertainment. We’re thrilled to partner with the BBC to break new ground with the launch of FanBot, utilising the growing Messenger platform as a new channel for video and the BBC’s amazing natural history footage.”

Monterosa is an existing Facebook Media Solutions partner.

Start your chat with Real Happy Moments here

ITV saddles up with Monterosa to produce horse racing companion app

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Horse racing is a major priority for us and we see the app as a crucial way to reach new and existing fans of the sport
— Sheena Peirse, ITV

ITV has once again selected Monterosa to create a bespoke fan interaction product; this time an app to accompany their horse racing coverage, which the channel has taken over the exclusive UK terrestrial broadcast rights for.

The app forms part of ITV’s commitment to bring racing to a wider audience and will feature interactive and exclusive content, video clips, racecards and results and the exciting ITV7 competition, which allows viewers to pick 7 winning horses for the chance to win a grand prize of up to £100,000. The app and competition are free to download and enter to all UK residents aged 18 and over.

Having recently delivered the hugely successful I’m a Celebrity fan interaction app for ITV, Monterosa leads the way in companion products to accompany television programming and sports events powered by our fan interaction platform LViS.

Sheena Peirse, Online Editorial Director, ITV Digital Studios: We’re very pleased to be working with Monterosa again on this exciting new product. Horse racing is a major priority for us and we see the app as a crucial way to reach new and existing fans of the sport and launch the ITV7 competition.”

Ben Barker, Director of Sport, Monterosa: With horse racing returning to ITV for the first time in 31 years we wanted to ensure that the app allowed ITV to engage both core racing punters, but also the wider ITV audience. The app powered by the Monterosa LViS platform is well-suited to deliver the huge scale that ITV will see for the main festivals of the racing calendar, whilst also delivering multiple capabilities during the course of the year.”

The ITV Racing app is available to download now from App Store and from Google Play for android soon.

TV proves its digital influence again as Monterosa's new Play-Along app for Cue The Music TV show hits the No. 1 App Store spot in Portugal

 
 

TV proves its digital influence again as Monterosa's new Play-Along app for Cue The Music TV show hits the No. 1 App Store spot in Portugal

Mobile is killing TV, or so they say. This week TV proved yet again that it has the power to instantly impact mobile behaviour at great scale. In Portugal, our Play-Along app for FremantleMedia's new interactive gameshow Cue The Music, hit the App Store top spot, as soon as the show premiered. 

Fan interaction with TV formats can drive massive mobile adoption

Fan interaction with TV formats can drive massive mobile adoption

The show achieved excellent ratings and hit the #1 Twitter trend during the broadcast, and the app is the most popular in the country this week. 

Agarra a Música as it's known in Portugal, airs on Portuguese commercial broadcaster SIC. The show achieved excellent ratings and hit the #1 Twitter trend during the broadcast, and the app is the most popular in the country this week.

While media consumption is changing so rapidly, there is still no other media channel capable of such rapid impact. Broadcasters have a finite window to utilise this power for their own long-term benefit, and for their brand partners. Actively building digital audiences on both owned and monetisable platforms should be a key priority for all mainstream broadcasters. Those digital products can of course be owned VOD and SVOD apps, but fans of entertainment and sport do more than watch passive video. Just look at Snapchat or Instagram or Facebook Messenger.  

First aired in Sweden, and created by former American Idol Executive Producer Per Blankens, Cue The Music is a lively mix of celebrities, physicality and live play-along gaming where audiences at home can answer the music questions in sync with the TV show. 

FremantleMedia are taking the show to other countries over 2017 and will be featuring the format at MIP in April. 

The Monterosa Play-Along product

Here is a preview of the Swedish version of the app in action. 

  • The iOS and Android app is a version of Monterosa's Play-Along solution, running on our LViS interaction platform.
  • It uses audio fingerprinting to achieve perfect sync with the show as it's broadcast.
  • Addressing the growing use of time-shifted video, the app also supports playing-along on-demand.
  • Live LViS-powered leaderboards are injected into the show, giving people at home the chance to get their name on TV.
  • The app supports a rich variety of advertising inventory and brand integration including ads that sync with TV, competitions, lead generation and data capture. 

 

 

English Football League’s Jonathan Casbon joins Monterosa as Head of Sport Development

 
Most recently Jonathan was helping the EFL deliver increased commercial revenues through securing new title and partner level deals.

 

 

 

 

 

It is an exciting time to join Monterosa as we build on the success from our most recent releases

 

 

 

 

English Football League’s Jonathan Casbon joins Monterosa as Head of Sport Development

We're really pleased to announce Jonathan Casbon has joined the Monterosa team as Head of Sport Development. Working with Director of Sport, Ben Barker, Jonathan is tasked with helping sports rightsholders, sponsors and broadcasters benefit from Monterosa's fan interaction platform and digital products. 

Jonathan is an experienced sports industry executive, working with rightsholders, brands and agencies to develop and exploit rights value through effective strategic partnerships. After starting his career with Football DataCo, a joint venture from the Premier League and English Football League (EFL) created to establish revenue opportunities from fixture and match data from the English and Scottish professional leagues, Jonathan moved agency-side to drive commercial opportunities from syndicated video content before most recently helping the EFL deliver increased commercial revenues through securing new title and partner level deals.

Throughout this period Jonathan has seen the emphasis of sponsorship deals move away from the traditional perimeter board media approach towards developing targeted campaigns that provide benefits to the audience, with digital fan interaction becoming a key component. His time at the EFL saw Carabao announced as the new EFL Cup partner alongside Checkatrade who joined as the EFL Trophy partner earlier this year, whilst supporting partner level deals with Ginsters, Mitre and EA Sports.

Monterosa's sports clients have included most recently the Rugby7Stars fantasy game developed for World Rugby to engage fans with the HSBC World Rugby Sevens Series as well as Carlsberg and UEFA for the 2016 Euro Championships, adidas and NFL. In the world of broadcasting the app we created for ITV’s I’m a Celebrity was number one in the free app chart for the entire season run delivering hundreds of millions of interactions.

Commenting on his appointment, Jonathan said: “It is an exciting time to join Monterosa as we build on the success from our most recent releases and develop tailored interactive products for rightsholders and brands alike to build stronger connections with fans. I look forward to working closely with Ben and the team to position Monterosa and the LViS platform as the preferred interactive partner in sport.”

Ben Barker, Director of Sport, Monterosa:We are delighted to have Jonathan on board, his calibre, experience and expertise will be a great asset to our growing sport business as we continue to work with fantastic sports clients across the globe delivering innovative and large-scale fan interaction products for them.

For all Monterosa sport enquiries please do contact Jonathan directly on jonathan@monterosa.co.uk

 

HSBC World Rugby Sevens Series fantasy game to include women's game

 

HSBC World Rugby Sevens Series fantasy game to include women's game

The highly successful online Rugby7Stars fantasy game, produced for World Rugby to engage fans with the HSBC World Rugby Sevens Series, has been updated to include the addition of the hugely popular women’s rugby sevens - the first time a fantasy game has combined both the men’s and women’s players in one fantasy experience.

 

The fantasy game will also now be available in Japanese, French and Spanish for the new season

Undoubtedly one of the great hits of Rio 2016 was the women’s sevens; the game is growing rapidly in popularity and the Rugby7Stars game will increase fan engagement throughout the six-tournament HSBC World Rugby Women's Sevens Series.

Monterosa has developed the game for World Rugby, with the goal of providing meaningful interaction with fans around the world via a dedicated website rugby7stars.com.  Rugby7Stars draws on the nostalgia of card trading games and live fantasy in a new way in addition to telling the rugby sevens story to new fans. To reflect the huge interest in sevens across the globe the fantasy game will also now be available in Japanese, French and Spanish for the new season. Other substantial updates made to the game play to enhance its appeal will include the addition of mini-leagues to enable fans to compete directly with friends and colleagues.

Rugby7Stars is based on a card gaming format and every player in the men’s and women’s HSBC World Rugby Sevens Series has a card that lists their attributes. Fans use the cards to play head-to–head games against one another and then win player cards to take into the live tournaments and play live fantasy Sevens. To add to the excitement for fans, and to match the speed of sevens, fans will be able to live sub players during and between games to maximise their ability to score fantasy points.

World Rugby Head of Broadcast, Commercial & Marketing, Murray Barnett: As a governing body we are very aware of the need to reach new fans and entertain existing ones. We are delighted to be pioneering this by working with Monterosa to engage with rugby sevens fans across the globe. Introducing the excitement of the women’s game to Rugby7Stars can only help the sport go from strength to strength.”

 

HSBC Global Head of Sponsorship and Events, Giles Morgan: “We have seen the impact of the Rio 2016 Games on the sport of sevens, and initiatives such as Rugby7Stars enable new fans who are just starting to get excited by the sport to learn more and continue their journey. The combining of the women’s series is a big step forward as we look to promote the game of sevens to all sexes, and generations.”

Monterosa Director of Sport, Ben Barker: “Rugby7Stars is a great game to play.  We have created a fan interaction solution for World Rugby that we want to exceed fans’ expectations and provide a really enjoyable experience.  Adding the women’s game along with new languages brings a totally fresh and contemporary feel and we are looking forward to seeing huge numbers playing.

Rugby7Stars is available via the World Rugby Sevens website or at http://rugby7stars.com

ITV appoints Monterosa to create live I’m a Celebrity fan app for new 2016 series

 
We wanted to go even further, by enhancing what we can offer fans this year through targeted digital engagement and the use of Monterosa’s versatile platform
— Athena Witter, ITV Digital Studios, Head of Entertainment

ITV appoints Monterosa to create live I’m a Celebrity fan app for new 2016 series

We're very pleased to announce that Monterosa has been selected by ITV to deliver the next generation of the I'm a Celebrity app when it returns for its 16th series in the jungle, this week.

Having introduced the I'm a Celebrity app for the first time last year, ITV has now tasked us with creating a modernised, versatile product that builds on the growing trend for live content and competitive social gaming as a way of enhancing fan interaction and promoting brand awareness for I'm a Celebrity and headline sponsor, Aunt Bessie’s.

The new app will showcase a new live content grid with features, stories, play-along and a highly entertaining, all-new, arcade game in partnership with Aunt Bessie’s.  Aunt Bessie’s and other advertisers will be able to capitalise on ITV’s AdSync formats, with special interactivity taking over the app during ad breaks.  The app is designed to keep fans entertained both during the show and 24/7, as the show’s producers will be pushing live content to the app as it happens.

The app is powered by our fan interaction platform LViS and our new "Fan Companion" app product.  Fan Companion is a live native app framework designed for shows and events providing a real-time personalised experience that delivers value through loyalty, engagement and brand activation for sponsors.

Lorraine Rothwell, Marketing Director at Aunt Bessie’s, said:  “It was important to us to build on our phenomenally successful first year of sponsorship of I’m A Celebrity…Get Me Out of Here! to make year two even bigger and better, and given how successful the app was upon launch, we just had to be part of it.  It’s a great way for us to showcase more exciting content from the Aunt Bessie’s brand and really engage with our audience.”

Athena Witter, ITV’s Head of Entertainment, Comedy & Drama, ITV Digital Studios - Online, said: We are extremely happy to be working with Monterosa on our new app. We had an overwhelmingly positive response to free voting last year, with in excess of 56 million votes cast, and over a quarter of a billion total app interactions from our highly engaging playalong and content offering. We wanted to go even further, by enhancing what we can offer fans this year through targeted digital engagement and the use of Monterosa’s versatile platform we can continue to maintain our strong audience share and give our fans unprecedented levels of engaging content”.

Tom McDonnell, CEO Monterosa, said: “ITV makes some of the world’s most successful interactive TV show apps and we’re thrilled to be providing the latest generation of experiences for fans of I’m a Celebrity. Our LViS platform enables content producers to coordinate large volumes of live interaction, generating loyalty, insights and helping brands like Aunt Bessie’s get the most out of their sponsorship through immersive digital fan experiences.

The new 2016 I’m a Celebrity fan app will be available to download on Wednesday 9th November.

The exciting new I'm a Celebrity series starts Sunday 13th November at 9pm on ITV

Monterosa partner FUNX to expand fan engagement business across Latin America

Monterosa partner FUNX to expand fan engagement business across Latin America

 

We're very pleased to announce a strategic partnership with Chilean technology agency, FUNX, to provide interaction solutions to high-profile entertainment and sports organisations across Latin America.

Building on our collaboration on the No. 1 Canal 13 Copa America app, our companies have formalised a partnership and will launch live interactive apps for the Chilean Telethon (2-3 December), Street Machine (Festivals producer) and Arena Santiago. We are also integrating operations with Chilean staff members based in Monterosa’s London office.

FUNX has a reputation for generating digital audiences through fan activation for sports, entertainment, and broadcasters.  They first worked with Monterosa utilising our exclusive digital platform LViS to deliver an app for C13, broadcasters of the Brazilian World Cup, and we have been strengthening our relationship ever since; creating interactive capabilities for broadcasters and live match activation for sports teams including a streaming, stats and voting app for Copa America 2015 and 2016 for Latam Telecom Claro, a real-time voting app for C13’s top dancing show Bailando and fan apps for football teams Universidad Catolica in Chile and Sporting Cristal in Perú.

Working together we will expand our client base in LATAM with a focus on football and entertainment in Chile, Perú, Colombia and Uruguay.

Executive Director of FUNX, Edgardo Bastías, said: “Our relationship with Monterosa is incredibly important to our business and using their LViS platform means we can reach new levels of fan engagement and create reliable, robust products that bring our clients even closer to their fans. By embedding FUNX staff at Monterosa’s London Headquarters we can ensure that we have a deep understanding of all its capabilities and take advantage of technological advances as they happen.”

Tom McDonnell, Monterosa CEO said: "We are delighted to be partnered with FUNX in Latin America. It’s an extremely important market for broadcast, entertainment and sport and FUNX have the appetite, skills and reputation to succeed. Our LViS platform enables content producers to coordinate large volumes of live interaction reliably, generating loyalty, insights and helping brands get the most out of their relationships through immersive digital fan experiences. Having FUNX staff based in our London office means we can work closely together to fully understand the requirements in Latin America."

 

Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

Q the Music is FremantleMedia's new interactive music quiz format that premiered to a million viewers in Sweden on national broadcaster SVT. The format will be officially launched at MIPCOM this week.

 
The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

Contestants and celebs compete to prove their musical knowledge in the high-tech studio, while the audience at home play on their phones in sync with the show. Although pre-recorded, live audience leaderboards are cut into the show as it's transmitted, creating a feeling of live. The app even works for on-demand viewers, using audio recognition technology for synchronicity.

The real-time interactive experience is provided by Monterosa, embedded within SVT's new channel app and now offered to international broadcasters either as a standalone smartphone/tablet app or an embedded module for existing broadcaster VOD apps.

With Q the Music's impressive audience figures and an increasingly loyal mobile audience (participation numbers went up every episode in the series), could this signal post-hype growth of interactive TV formats? 

One might argue that interactivity never went away; prime-time talent and reality shows such as Got Talent, X Factor and Big Brother now involve audiences more than ever through social media, web or apps. A global shift away from SMS or telephone voting towards free mobile voting has proven successful for commercial broadcasters such as ITV in the UK and NBC in the US, who engage brand partners to add value for fans by providing free voting. 

Global production companies Talpa, Endemol and Banijay all have major interactive formats on their rosters and increasingly developing 'connected' TV ideas. 

In a world where commercial broadcasters are competing harder than ever for media and sponsorship budgets, advertiser demand for innovative fan engagement ideas is high. Both producers and broadcasters benefit directly from driving audiences to register or install apps, providing a one-to-one communication channel for targeted marketing and insight generation. 

While interactivity and TV have had their ups and downs creatively, the evidence points to continued audience and advertiser demand. All that's needed now are more bold creative ideas that integrate interactivity into the show format directly, engaging audiences during and after transmission across devices and platforms. 

Get in touch with David Julliene at MIPCOM to find out more about Monterosa's fan interaction platform and products. 

Phone David:  +33 6 03 01 41 91
Email: david@monterosa.co.uk

 

 

 

 

 

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Monterosa puts fans at the heart of the action for Carlsberg at UEFA EURO 2016™

Monterosa puts fans at the heart of the action for Carlsberg at UEFA EURO 2016™

 

Monterosa has been appointed by Carlsberg to create the interactive digital experiences for UEFA EURO 2016™.

 

Ahead of the start of the UEFA European Football Championships, Official Partner Carlsberg have announced that they will be using Monterosa’s fan engagement platform LViS to power voting & fan interaction for this year’s Man of the Match and Goal of the Round/Tournament experiences. 

 

Carlsberg has been one of the EURO official sponsors since 1988. This year, as a strategic part of its commitment to “do it better for the fans”, the Danish brewing giant has turned to Monterosa to deliver a real-time interactive consumer experience across Facebook, Twitter, UEFA.com, the UEFA app and Carlsberg's own football hub. In a first for a global sporting event, fans will be able to interact with the Man of the Match and Goal of the Tournament experiences on the platforms and devices that are most relevant to them. Monterosa’s fan engagement platform LViS will be used to power the live voting and fan interaction.

 

Richard Whitty, Senior Marketing Manager, Football, Carlsberg Group, said: “Heading into our eighth consecutive UEFA European Football Championships we are constantly challenging ourselves and our partners to bring the best possible experience to our fans across Europe and around the world. Monterosa’s unique combination of technology, solutions and innovation allows us to let the fans really be a part of making key decisions during the EURO, and we can’t wait to see them getting involved.”

 

Martin Majlund, Head of Global Marketing Technology, Carlsberg Group, commented: “Monterosa’s LViS platform provides us with an enterprise-grade solution that will allow millions of fans around the world to interact with the EUROs on the channel of their choice. For the first time they can engage through our website, the UEFA app or on social channels, we’ll be able to aggregate their votes and hopefully create the biggest ever sporting interaction.”

 

Ben Barker, Director of Sport, Monterosa, said: “Carlsberg’s desire for technology innovation is at the heart of their approach to fan experiences, and a key factor in our new relationship with them. Since the 2012 tournament, how fans engage and interact with football has fundamentally changed, and through our work with Carlsberg we’ll ensure that fans have a clear voice and are at the centre of the action.”

Tout Le Monde Joue avec le Cerveau - the show goes on in Paris as Nagui's Air Productions response to attacks

Tout Le Monde Joue avec le Cerveau - the show goes on in Paris as Nagui's Air Productions response to attacks

 
TLMJ studio
TLMJ studio

French broadcaster Nagui is one of the most familiar faces on French TV, so his response to the attacks of 13 November matters.

Last night as he welcomed viewers to his 2 1/2 hour long live interactive quiz show "Tout Le Monde Joue avec Le Cerveau" he took a moment to explain that the decision to go ahead with this shiny-floor show, after a weekend of horror and wall-to-wall news coverage had been a difficult one, but like the England-France friendly they were scheduled against, his team's decision to set aside their fears and go on with the show was the right one for them and for France. The 300-strong studio audience clapped for a whole minute, releasing the palpable tension in the big studio in Saint Denis, and Nagui's usual control momentarily slipped as he struggled with the emotion of the moment.

It was a good call. Everyone in the Air Productions team (Nagui's own production company, part of the Banijay group) was either affected by the attacks or knew somebody who was. All emphatically supported the decision. The French people agreed - 3.8m viewed the show, well above the slot average and the play-along game numbers set a new record for France 2 as they played along in their hundreds of thousands on their devices.

The Monterosa team set aside doubts and boarded the empty Eurostar on Monday morning feeling privileged to be a part of the production. Leaving Saint Denis through the security cordon this morning, it is clear that the situation in Paris is still developing, but the healing is starting and we feel proud to have been a part of it in a small way.

Monterosa secures £1.2m in funding and appoints The Mill CEO Robin Shenfield as Chairman

Monterosa secures £1.2m in funding and appoints The Mill CEO Robin Shenfield as Chairman

 
Fundraise Story

It's with great pleasure that Monterosa today announced a new round of funding and the appointment of The Mill CEO Robin Shenfield as Chairman. The deal follows a successful period of expansion and adoption of the Monterosa LViS platform by broadcasters, brands and sports rights-holders. The fundraising was led by investment firm 24Haymarket and included Angel CoFund and Shenfield.

Marek Gumienny, a founding director of 24Haymarket, has joined the board, with Shenfield appointed as chairman. The investment will be used to expand Monterosa’s team across sales, product development and delivery, extending its already-global footprint in sports marketing, brand activation and broadcasting.

Marek Gumienny said: “We at 24Haymarket are very impressed with the early-stage adoption of Monterosa’s platform across the media spectrum from major international broadcasters to content producers, rights-holders and brands. We are delighted to invest in partnership with Tom and the rest of the team and to support their vision of continuing to build the pre-eminent multiscreen activation platform combining leadership in technology and creative solutions.”

Robin Shenfield added: “Mobile has become hugely relevant to brands, particularly where content can be synchronised and made relevant across multiple screens, including live television. The creativity that Monterosa has brought to producing engaging content, especially for sports and entertainment formats, is hugely impressive, as is their development of LViS, which is recognised to be the most robust, scalable and user-friendly platform in the world for developing real-time games and other applications.”

Monterosa’s success coincides with a huge uptick in the consumption of media on mobile devices and the increasing trend for content to be consumed simultaneously across multiple screens. Millward Brown’s AdReaction 2014 reports that the owners of smartphones and tablets typically spend a third of their time watching a “second screen” while watching television. By embracing the new consumer context and deliberately involving audiences in multi-screen social interactivity, brands can capture more attention and communicate messages closer to the point of influence, purchase and data capture.

Monterosa was established by McDonnell, Simon Brickle and Igor Loboda, all ex-BBC. The company’s early successes included Test The Nation, Endemol’s award-winning Million Pound Drop, ITV’s first second-screen app for the FIFA World Cup, and Channel 4’s Horse Tracker app for the Grand National.

The success of LViS has been widely recognised with a string of high-profile awards from BAFTA, the Royal Television Society, Broadcast Digital and the Sports Technology Awards. LViS has established itself as the interaction technology of choice for TV broadcasters including Channel 4, France’s TF1, Norway’s TV 2, Chile’s C13, The Voice producer Talpa, BBC Worldwide and Chime Sports Marketing. Monterosa and Channel 4 won the Best Broadcaster Technology award at the Sports Technology Awards for LViS-powered Horse Tracker in 2015.

BBC Worldwide & Monterosa to create official Dancing With The Stars companion app

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BBC Worldwide & Monterosa to create official Dancing With The Stars companion app

Monterosa BBC Worldwide & Dancing With The Stars App
Monterosa BBC Worldwide & Dancing With The Stars App
 
 

BBC Worldwide has partnered with Monterosa to produce a companion app for global format Dancing With The Stars. The iOS and Android app allows fans to participate by rating the dance performances, playing games and accumulating loyalty points for the chance to win tickets to watch the show live. The app will be offered to BBCW’s broadcast partners as a ready-made product to accompany the TV show.

This is the first official companion app for the Dancing with the Stars franchise offering broadcasters a ready-made product to accompany the format. Responding to a growing trend for multi-screen viewing and increased time spent on mobile devices, the app offers broadcasters an opportunity to enhance the value of their advertising and sponsorship opportunity by including mobile second screen advertising, competitions and other branded experiences in ad breaks.

 
 
 
 
In developing this new app we’ve sought to add to fans enjoyment of Dancing with the Stars by giving them an opportunity to take part in the show as it happens. With the online and television worlds getting closer it’s a powerful combination, fans scores will appear on-air and through the app they can gain access to exclusive backstage content to take their Dancing with the Stars viewing to the next level.
— Harriet Frost, Brand Manager for Dancing with the Stars
 
 
DWTS App
DWTS App
 
 

The app is built on the Monterosa LViS platform. In 2015, LViS won both the Mediatel Connected Consumer and Broadcast Digital 'Platform Innovation' awards.

 
 

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Monterosa partners with IBC to launch the event's first 48hr Hackfest with €5000 prize

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Monterosa partners with IBC to launch the event's first 48hr Hackfest with €5000 prize

Monterosa IBC hackfest

Monterosa IBC hackfest

Supporting a small army of coders and technologists at IBC's first Hackfest, Monterosa partnered with the organisers to provide exclusive access to our LViS platform. LViS powers many of the world's biggest interactive TV shows, sporting events, and advertising activations by providing developers with rich APIs for live second screen interactivity and sports data, feeding TV & stadium screen graphics with live audience data. LViS has served over 500 million gameplays and votes since 2013.

Hackfest

Hackfest

The hack was located in one of the largest spaces, Hall 5. Monterosa will presenting a challenge to the teams on Friday 11th and help to judge the results on Sunday with a total of €5000 plus other special prizes available for winning ideas.

LViS provides interactive Elements which form the backbone of real-time mobile experiences including voting, ratings, predictions, play-along games and sports data. For a developer, it reduces the need to build back-end infrastructure, it handles massive spikes of traffic and provides a ready-made content control interface for producers. Find out more about how it works and what it's being used to power.

“There's no better event for broadcasting than IBC, and we're thrilled to be supporting the Hackfest this year. LViS is the only real-time interactivity platform with genuinely ready-to-use APIs and control systems, we're excited to see content ideas, audience participation, games and mash-ups. ”.

Igor Loboda, CTO, Monterosa

ibc-mob2

ibc-mob2

In 2015, LViS won both the Mediatel and Broadcast Digital 'Platform Innovation' awards, in addition to the Sports Technology award for best broadcaster technology. Last year, Monterosa's Horse Tracker was one of four finalists in the IBC Innovation award.

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Monterosa’s LViS takes home Best Platform Innovation award at Broadcast Digitals

Monterosa’s LViS takes home Best Platform Innovation award at Broadcast Digitals

Best Platform Innovation

Best Platform Innovation

We're over the moon that LViS managed to fight off some seriously stiff competition to win the award for Best Platform Innovation. LViS is a real-time multiscreen platform for live interaction, currently being used by some of the biggest names in production and advertising.

“Our judges were unanimous: the company had achieved its aims and taken the pain out of creating multiplatform extensions”

“This platform has evolved to fit the needs of broadcasters very well.” said one judge.

“offers a practical out-of-the-box solution for broadcasters.” said another.

Find out more about how LViS can make your TV show, live sports event or digital sponsorship even better.

Chile's Canal 13 launches Copa America app powered by LViS offering live voting in all matches

Chile's Canal 13 launches Copa America app powered by LViS offering live voting in all matches

C13_Copa_App
C13_Copa_App

Monterosa's partner in Chile, FunXperience, developed the Copa America app using LViS, which provides a cloud infrastructure robust enough to handle the massive concurrent capacity demanded by major live TV events. The app offers football fans a richer viewing experience and a deeper level of engagement by allowing them to vote for their man-of-the-match during games, play quizzes, and access polls and predictions.

The app, available in both iOS and Android versions, is sponsored by America Movil's Claro, the headline TV sponsor for Copa America 2015.

"FunXperience and Canal 13 have already proved beyond doubt with the Vertigo app — which generated more than 1,100,000 votes and was largely responsible for the show becoming Chile's No 1 Twitter trend for two weeks running — that they have the skill and vision to make a No 1 TV-related app using the LViS platform in very little time," said Simon Brickle, Monterosa's chief operating officer. "The Copa America app will build on that success to provide Chile's football fans with a whole new level of engagement with the beautiful game."

"We have found in LViS and Monterosa the perfect partners. After the success of the Vertigo second-screen experience that was built in under four weeks, we are taking this new step by taking second screen into sports," added Edgardo Bastias, executive director of FunXperience."

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

LViS powers second screen social TV

LViS powers second screen social TV

Tu Te Prend Pour Qui? (Who do you think you are?) is a new Social TV format piloting on France 4 this week. Four celebrity guests use iPads to play a Buzzfeed-inspired personality test made with Monterosa's LViS Studio platform. Question-by-question, the celebrities reveal their true selves while the audience at home play along with the exact same questions.

The brain-child of France TV's Social TV specialists Benjamin Thereaux and Michael Baeyens, Tu Te Prend Pour Qui? aims at a younger audience and is part of France TV's TVLab initiative which funds a range of innovative pilots every year.

How it works

The production team use the LVIS Foundation App to create a synched play-along game that works both in studio and at home. Extending LViS with its data APIs, they injected each player's answer choices into a special shot that shows all four celebrities and their chosen quiz answer. LViS even triggered sounds used in the show.

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

Check out the behind-the-scenes video:

Monterosa's LViS platform scoops Best Connected Technology Breakthrough award at the MediaTel Connies

Monterosa's LViS platform scoops Best Connected Technology Breakthrough award at the MediaTel Connies

Header

Header

We're thrilled that LViS has picked up the MediaTelBest Connected Technology Breakthrough award. LViS is Monterosa's groundbreaking real-time multiscreen platform that makes it easy to create and deploy live interaction with TV and digital signage.

"The breadth of applications of the LViS platform was particularly impressive; as was the list of top tier clients that Monterosa have been able to sign"

The judges were impressed with the global traction achieved in a short space of time, and that LViS created "new forms of saleable media".

Developers or product managers can sign up for access at LViS.io and content producers or rights holders can see what's possible with LViS here

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Monterosa and LViS expand into Latin America with FunXperience partnership and C13 deal in Chile

Monterosa has expanded into Latin America through a new tie-up with Santiago-based digital entertainment specialist FunXperience, and a first deal with Chile’s Channel 13.

The LViS platform has been licenced to C13 to power live interactivity, voting and advertiser experiences for all shows, making its debut within hit show Vertigo, a long running local primetime celebrity chat format with a long history of SMS-based interactivity.

FunXperience have launched iOS and Android companion apps, powered by LViS, which both hit #1 in the App Store and Google Play respectively. Voting numbers were exceptional with 215,000 votes and #1 Twitter trend two weeks running.

The vote allows audiences to answer online polls, eliminate guests, and determinate the credibility of the answer of guests, watching the results of their voting in the app and in the first screen.

LViS provides the robust cloud infrastructure handling massive concurrent capacity needed by popular TV, along with workflow for content producers, APIs for developers, synched advertising for sponsors and rich data capture with analytics.

Simon Brickle, COO, Monterosa said: “Our experience of working with FunXperience and C13 has been very positive - they have taken advantage of our LViS App Library and developer SDK to make a popular broadcast app in very little time.”

Edgardo Bastías, Executive Director of Funxperience said: “We are happy to work with Monterosa and the LViS platform in changing the way TV is made in Chile, introducing new digital solutions to the entertainment industry”.