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Tout Le Monde Joue avec le Cerveau - the show goes on in Paris as Nagui's Air Productions response to attacks

Tout Le Monde Joue avec le Cerveau - the show goes on in Paris as Nagui's Air Productions response to attacks

 
TLMJ studio
TLMJ studio

French broadcaster Nagui is one of the most familiar faces on French TV, so his response to the attacks of 13 November matters.

Last night as he welcomed viewers to his 2 1/2 hour long live interactive quiz show "Tout Le Monde Joue avec Le Cerveau" he took a moment to explain that the decision to go ahead with this shiny-floor show, after a weekend of horror and wall-to-wall news coverage had been a difficult one, but like the England-France friendly they were scheduled against, his team's decision to set aside their fears and go on with the show was the right one for them and for France. The 300-strong studio audience clapped for a whole minute, releasing the palpable tension in the big studio in Saint Denis, and Nagui's usual control momentarily slipped as he struggled with the emotion of the moment.

It was a good call. Everyone in the Air Productions team (Nagui's own production company, part of the Banijay group) was either affected by the attacks or knew somebody who was. All emphatically supported the decision. The French people agreed - 3.8m viewed the show, well above the slot average and the play-along game numbers set a new record for France 2 as they played along in their hundreds of thousands on their devices.

The Monterosa team set aside doubts and boarded the empty Eurostar on Monday morning feeling privileged to be a part of the production. Leaving Saint Denis through the security cordon this morning, it is clear that the situation in Paris is still developing, but the healing is starting and we feel proud to have been a part of it in a small way.

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

LViS powers second screen social TV

LViS powers second screen social TV

Tu Te Prend Pour Qui? (Who do you think you are?) is a new Social TV format piloting on France 4 this week. Four celebrity guests use iPads to play a Buzzfeed-inspired personality test made with Monterosa's LViS Studio platform. Question-by-question, the celebrities reveal their true selves while the audience at home play along with the exact same questions.

The brain-child of France TV's Social TV specialists Benjamin Thereaux and Michael Baeyens, Tu Te Prend Pour Qui? aims at a younger audience and is part of France TV's TVLab initiative which funds a range of innovative pilots every year.

How it works

The production team use the LVIS Foundation App to create a synched play-along game that works both in studio and at home. Extending LViS with its data APIs, they injected each player's answer choices into a special shot that shows all four celebrities and their chosen quiz answer. LViS even triggered sounds used in the show.

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

Check out the behind-the-scenes video:

The Million Pound Drop mobile app smashes through the three million downloads barrier.

One of Endemol’s biggest global formats, The Million Pound Drop is enduringly popular on the second screen, and the iOS and Android app has gathered a huge following since its release in 2012.

Fans continue to play along with the show in their droves, and an impressive 10% of users have also paid for the “Play Anytime” premium version of the game, plus a range of themed question packs - in the mobile and social gaming world, 2% is regarded as an excellent conversion rate.

monetize1
monetize1

These impressive figures are testament to the value of a great TV format whose second screen game, for thousands of fans, is inextricably linked with its continuing ability to entertain.

France Télévisions use LViS Sports Companion app to activate GDF Suez sponsorship of French Open

Sunday 25th May is the first day of Rolland Garros, a.k.a. the French Open and France Télévisions have licenced and customised our shiny new, real-time LViS Sports Predictor HTML5 app, to activate fans of both the live stream and the TV broadcast.

Click here to check out the game and live stream (you must be in France to see the live stream)

With demand for sports sponsorship growing, and with increasing emphasis on performance marketing, media owners are under increasing pressure to deliver "active" sponsorships for brands.

The "Tennis Ace" companion is an extension of Energy company GDF Suez's sponsorship, which is embedded alongside the live stream on desktop and also opens up in mobile browsers for second screen fans. Unlockable competitions and a set of great prizes for winners, drive data capture (Canon digital camera? Yes please.)

The game lets tennis fans accumulate points as they predict outcomes of each game and match, with multiple predictions running at once. It's about knowledge too, and the producers have a set of tricky tennis quiz questions that'll be sent out at opportune moments when there are lulls in the action.

Fans can even save their scores between games, driving registration to the France Televisions site.

For Monterosa this is especially exciting because it's the first app to be licenced from the new LViS Store. The same Sports Presictor app with be re-versioned for the Tour de France in July and is now available to right-holders globally.

Our very nice customer Olivier Lendress, Director of Sport at France Télévisions Digital kindly supplied a quote, and in English (thanks!)..here it is:

"We've worked with Monterosa to create a great way to engage tennis fans during the live event. Using the LViS platform has helped us deliver the product rapidly and at scale. Our Social TV producers will be dedicated to driving content including predictions, trivia questions and other social media content for audiences and we're very excited to see the effect it will have with fans who watch the live stream and on TV."

The Sports Predictor game from the LViS Store includes these features

  • Point-scoring predictions. The sooner you choose, the more you win
  • Multiple, concurrent predictions
  • Multiple-choice trivia questions with or without pictures
  • Push interesting facts, stats and trivia
  • Achievements that unlock competition entry
  • Leaderboards
  • Search, moderate and push curated Tweets
  • Create and manage competitions with secure data capture
  • Personal profile and settings
  • Optional integration with Janrain or Gigya identity management

 

Get in touch if you’d like to learn more.

MTGx licenses LViS Studio to power its real-time sports game ‘Sochi Legends’

Sweden-based media giant MTGx has chosen LViS and the Monterosa Apps Team to deliver their Viasat Winter Games second screen experience.

Built on LViS APIs, ‘Sochi Legends’ is playable on Viasat’s mobile site and also in their Sochi app. The game challenges you to prove your knowledge of winter Olympic sports by answering a range of daily quiz questions in a bid to earn yourself a gold medal in each of the fifteen disciplines. During live Ice Hockey matches, you can give your points tally a serious boost by making correct predictions about the action. Over the course of the Olympics, you’ll climb the ranks from lowly ”Trainee” to certified ”Sochi Legend”.

The game features a leaderboard that lets you see how you measure up against your friends and other players in the game. If you’re good enough to reach Level 10 and secure ‘Sochi Legend’ status, you’re invited to join the Hall of Fame where you can comment on (brag about!) your success.

Tom McDonnell, Monterosa’s CEO said “The days of investing in one-off experiences for TV are over, so by adopting LViS and making a highly flexible sports gaming app, MTGx are enhancing the fan experience today and investing in a capability that can be used again and again”

Fergal Walker, from MTG added: "Modern audiences expect to be able to engage more with the content they love, and MTG aims to help them. Sochi Legends enables sports fans of all ages to get a little closer to the 2014 Winter Olympics by taking part in daily quizzes and predictions. Leveraging Monterosa's LViS platform enabled us to develop this solution speedily and gives us the ability to repeat this and build on it for future audience engagement."