The Million Pound Drop mobile app smashes through the three million downloads barrier.

One of Endemol’s biggest global formats, The Million Pound Drop is enduringly popular on the second screen, and the iOS and Android app has gathered a huge following since its release in 2012.

Fans continue to play along with the show in their droves, and an impressive 10% of users have also paid for the “Play Anytime” premium version of the game, plus a range of themed question packs - in the mobile and social gaming world, 2% is regarded as an excellent conversion rate.


These impressive figures are testament to the value of a great TV format whose second screen game, for thousands of fans, is inextricably linked with its continuing ability to entertain.

France Télévisions use LViS Sports Companion app to activate GDF Suez sponsorship of French Open

Sunday 25th May is the first day of Rolland Garros, a.k.a. the French Open and France Télévisions have licenced and customised our shiny new, real-time LViS Sports Predictor HTML5 app, to activate fans of both the live stream and the TV broadcast.

Click here to check out the game and live stream (you must be in France to see the live stream)

With demand for sports sponsorship growing, and with increasing emphasis on performance marketing, media owners are under increasing pressure to deliver "active" sponsorships for brands.

The "Tennis Ace" companion is an extension of Energy company GDF Suez's sponsorship, which is embedded alongside the live stream on desktop and also opens up in mobile browsers for second screen fans. Unlockable competitions and a set of great prizes for winners, drive data capture (Canon digital camera? Yes please.)

The game lets tennis fans accumulate points as they predict outcomes of each game and match, with multiple predictions running at once. It's about knowledge too, and the producers have a set of tricky tennis quiz questions that'll be sent out at opportune moments when there are lulls in the action.

Fans can even save their scores between games, driving registration to the France Televisions site.

For Monterosa this is especially exciting because it's the first app to be licenced from the new LViS Store. The same Sports Presictor app with be re-versioned for the Tour de France in July and is now available to right-holders globally.

Our very nice customer Olivier Lendress, Director of Sport at France Télévisions Digital kindly supplied a quote, and in English (thanks!) it is:

"We've worked with Monterosa to create a great way to engage tennis fans during the live event. Using the LViS platform has helped us deliver the product rapidly and at scale. Our Social TV producers will be dedicated to driving content including predictions, trivia questions and other social media content for audiences and we're very excited to see the effect it will have with fans who watch the live stream and on TV."

The Sports Predictor game from the LViS Store includes these features

  • Point-scoring predictions. The sooner you choose, the more you win
  • Multiple, concurrent predictions
  • Multiple-choice trivia questions with or without pictures
  • Push interesting facts, stats and trivia
  • Achievements that unlock competition entry
  • Leaderboards
  • Search, moderate and push curated Tweets
  • Create and manage competitions with secure data capture
  • Personal profile and settings
  • Optional integration with Janrain or Gigya identity management


Get in touch if you’d like to learn more.

Horse Tracker Is Back For The Grand National!

Channel 4 Horse Tracker, the #1 free app for racing fans, is back with some brand new features for this year’s Grand National.

The app now includes realtime course mapping of all the runners, meaning users can see each horse’s exact location on a top-down map of the course during the race. In addition, the new “Most Tracked” feature shows users which horses have the most followers indicating the people’s favourite to win the big race! Behind the scenes, the new “Stats View” allows producers see exactly how many people are tracking each horse, providing instant editorial content!

Realtime sports data offers fans a whole new dimension to their experience. It’s an area we’re really excited about, Tweet us your views @monterosalondon

Click Here to download the app for free, and don’t forget to place your bets. Good luck!


MTGx licenses LViS Studio to power its real-time sports game ‘Sochi Legends’

Sweden-based media giant MTGx has chosen LViS and the Monterosa Apps Team to deliver their Viasat Winter Games second screen experience.

Built on LViS APIs, ‘Sochi Legends’ is playable on Viasat’s mobile site and also in their Sochi app. The game challenges you to prove your knowledge of winter Olympic sports by answering a range of daily quiz questions in a bid to earn yourself a gold medal in each of the fifteen disciplines. During live Ice Hockey matches, you can give your points tally a serious boost by making correct predictions about the action. Over the course of the Olympics, you’ll climb the ranks from lowly ”Trainee” to certified ”Sochi Legend”.

The game features a leaderboard that lets you see how you measure up against your friends and other players in the game. If you’re good enough to reach Level 10 and secure ‘Sochi Legend’ status, you’re invited to join the Hall of Fame where you can comment on (brag about!) your success.

Tom McDonnell, Monterosa’s CEO said “The days of investing in one-off experiences for TV are over, so by adopting LViS and making a highly flexible sports gaming app, MTGx are enhancing the fan experience today and investing in a capability that can be used again and again”

Fergal Walker, from MTG added: "Modern audiences expect to be able to engage more with the content they love, and MTG aims to help them. Sochi Legends enables sports fans of all ages to get a little closer to the 2014 Winter Olympics by taking part in daily quizzes and predictions. Leveraging Monterosa's LViS platform enabled us to develop this solution speedily and gives us the ability to repeat this and build on it for future audience engagement."

TV 2 Norway licenses LViS Studio as their interaction platform

Norway’s biggest commercial broadcaster TV 2 has signed a 12-month LViS Studio licence deal as part of their 2014 business strategy, which places second screen social interaction at the core of their entertainment and sport programming.

Built on the LViS Powerbar and LViS Competitions APIs, TV 2’s first LViS-Powered experience has handball fans all over Norway ringing the virtual Cowbell in support of their women’s international team at the Handball World Championships. At key moments in the game, commentators urge viewers to go to and ring the Cowbell, effectively “rating” what they’ve just watched. Straight after ringing the Cowbell, fans can enter TV 2’s competition to win a signed jersey by submitting a few of their details. And finally, using VizRT’s on-screen graphics, the Bell-o-Meter lets the viewers know just how much noise they’re all generating.

Tom McDonnell, Monterosa's CEO said, “TV2 is among the most forward-thinking broadcasters in global broadcast technology, investing in leaders such as VizRT and now LViS. We’re proud to be working to enhance their TV proposition for both audiences and advertisers.”

Nils Borhaug at TV2 added, “We know that LViS Studio will enable us to develop second-screen proposals enhancing TV experience for our viewers and offering new and exciting opportunities for our sponsors. Monterosa proved to be the most promising offering both based on functionality and flexibility of the LViS platform and also for their accumulated experience and knowledge working with a variety of broadcasters and brands.”

LViS chosen to power
Channel 4 second screen
app 4Now

4Now, powered by LViS

UK national commercial broadcaster Channel 4 has adopted Monterosa"s LViS Studio platform to power live interactivity in its new second screen app 4Now, enhancing all of its programming on all channels.

LViS Studio is being used to create and manage and analyse a broad range of live interactivity including polling, play-along and other types of show-specific interaction. The managed cloud platform allows Channel 4 internal teams and third party developers to make their own skins and to develop rich, high volume synched apps using LViS Studio APIs without needing to deploy specialist infrastructure for each usage.

Tom McDonnell, usually has many love affairs. Monterosa"s Commercial Director explained "Second screen is moving beyond hype, growing up and it"s becoming business as usual for broadcasters such as Channel 4. They need to create light interactivity and advertising alongside TV that goes beyond social aggregation and integrates with TV programming itself. LViS Studio provides a producer-friendly, easy-to-use and API driven way to deliver interactivity without having to hire an agency and setup complex infrastructure each time. ".


Channel 4 is launching the app to a group of young users in July, extending the service to a wider audience later in the year.

4Now is the latest development in Channel 4’s strategy of developing a two-way relationship with its audience and enhancing data capture opportunities. Channel 4 currently has over eight million registered users – which includes one in three of all 16-24 year olds in the UK.

Recent synchronised second-screen successes for Channel 4 also include Monterosa created and another Monterosa product Horse Tracker which allows TV audiences to track the position and speed of their horse in live horse racing.


UK's biggest cancer charity adopts LViS for second screen ad event in ITV's Britain's Got Talent

With our partners at MediaCom Beyond Advertising, Monterosa are delivering a high profile second screen TV advertising event in one of the UK"s biggest shows, ITV"s Britain"s Got Talent on Saturday May 18th.

As a major last push in the Race for Life’s “Cancer, We’re Coming To Get You” campaign, the “Oi Cancer” ads will dynamically embed viewers’ own messages to cancer in live TV ads, promoting the idea we can all help beat the disease.

Campaign"s coverage features the first 30" Spot with shots of individuals’ experiences with hoards of runners, to show fighting cancer should not be a lone battle, and “if you take me on, you take on all of us”.

It will then ask viewers to send in their own messages to cancer via dedicated responsive mobile app powered by LViS at, or via Twitter. These will then be broadcast during the second, 60” Teaching/Mentoring experience: I grew up in Detroit, Michigan where I graduated Salutatorian from Detroit driving school games of Arts High driving school games and graduated on the Dean's List from Eastern Michigan University with a Bachelor's in Social Work. spot, sharing personal experiences nationwide to inspire further viewers to register.

Targeting Britain’s Got Talent’s 10 million viewers, the campaign aims to help rally together 580,000 women to take part in the 5k and 10k races – including a new bracket who have never previously considered participating.

Combining event-style TV with instant second-screen response gives brands a way to leverage the benefits of TV, digital and social simultaneously. This campaign is a great example of how press, radio and second screen TV can intersect with a common objective of achieving sign-ups. Monterosa is proud to be involved with such an important cause.


Live Second Screen Horse Tracker app launches for UK's biggest racing event Grand National

As part of their first year of coverage, Channel 4 and Monterosa have launched Horse Tracker, a groundbreaking second screen app built on Monterosa's LViS technology with data from TurfTrax and audio watermarking from Civolution, the app allows people at home to track the position, speed and status of their horses as they race, in synch with the TV.

*Update* Check out the case study video:

The Grand National is Britain's biggest horse racing event of the year and over the course of the meeting, an estimated £500m ($760m) will be bet on horses at the Aintree meeting. It may be the nation's favourite race, but it's one of the busiest, most confusing and those who don't follow racing regularly often find it hard to see the position of their horse.

James Rutherford, Channel 4's multi-platform commissioner for sport said “In the heat of the live action it can often be difficult for viewers to track the position of their horses. Using real time data from the course combined with the latest audio-watermarking technology has allowed us to give viewers the chance to exactly track their horses alongside the television coverage.”

The app is now available on the App Store and as a web/mobile web version at

Horse Tracker is available for international licencing.

Sky introduces free second screen voting with Monterosa's LViS

Sky have adopted Monterosa's LViS Studio to power secure, free second screen voting for the finals of their hit talent show Got To Dance.

The dance format presented by Davina McCall is in its fourth series. It previously used online payments and credits for voting, but Sky have now adopted the solution provided by LViS Studio, in order to provide audiences with a free option that works on web, mobile or Zeebox.

Tom McDonnell, Monterosa’s Commercial Director said: "We've made high volume, secure voting an integral part of LViS because we know that audiences don't want to pay to vote, and for broadcasters the opportunities for cross-promotion and continued engagement are more exciting than SMS and telephony revenues.

Aidan Conway, head of digital entertainment at Sky, added: “We’re delighted to be partnering with Monterosa to offer free-of-charge second screen voting, helping our viewers have their say in who is crowned the champion of this year’s Got To Dance.”

BBC Worldwide chooses LViS for global second screen game for Top Gear

Top Gear is one of BBC Worldwide’s flagship global brands, and was recently named the Most Watched Factual Programme in the World by the Guinness World Records. Now international Top Gear fans across the world will be able to enjoy a new second screen game powered by Monterosa's LViS platform.

BBC Worldwide, the commercial arm of the BBC which generates almost £1 billion of revenue, has chosen LViS Studio to power Top Gear Bingo, and as part of the deal has bought a long term LViS licence which can power a range of other second screen and voting experiences for all genres of TV show.

Top Gear Bingo / Second Screen

Top Gear Bingo! encourages viewers to look out for well known phrases, cars and items synonymous with the hit motoring entertainment programme, ticking them off on their screens in a similar style to a traditional bingo game. The free-to-play HTML5 web app is accessed though the BBC channel’s website where viewers can invite friends to join them through Facebook, comparing scores while playing along with the live broadcast. A brand new game is available with every episode.

Duncan Gray, Commercial Director of Top Gear at BBC Worldwide says: “We wanted to create a free Top Gear game that enhances our international viewers’ enjoyment of the show’s premiere broadcast.  Top Gear Bingo! does just that, allowing fans to look out for words, phrases and items that appear, competing with their friends to see who can get the highest score each week via a leaderboard if you log in with Facebook. And we hope that the unique way we’ve been able to integrate advertisers into the proposition will be well received.”

Tom McDonnell, Commercial Director at Monterosa says: "LViS is our versatile platform that allows us to quickly and economically develop fantastic second-screen apps that can live anywhere and scale globally. Working with BBC Worldwide, we're giving fans a way to enhance their viewing experience and broadcasters a new way to activate sponsorships and to create additional advertising opportunities through the second-screen. It's an exciting time for second-screen and we're proud that LViS is becoming the best way to make and deploy global apps for mainstream TV shows."

Read the full BBC Press Release here. 

• Top Gear Bingo! will be available alongside Series 19 in the following territories: Australia (BBC Knowledge, 3rd Feb), Brasil (BBC HD, 4th Feb), South Africa (BBC Entertainment, 6th Feb), Poland (BBC Knowledge, 7th Feb), Asia (BBC Knowledge, 10th Feb) and LatAm (BBC Entertainment, 20th Feb).

• BBC Worldwide are open to making the app available to other broadcasters of Top Gear around the world.

Sky One pilots gameshow using Monterosa's LViS for second screen

UK Pay-TV broadcaster Sky One and Warner/Shed owned Twenty-Twenty Television are piloting an interactive quiz fronted by Radio 1 DJ Sara Cox which uses Monterosa's LViS Studio platform to power the second screen play-along game.

Players at home will be able to play along live with the show in an LViS-powered HTML5 app available on web and mobile, before answering eight rounds of yes/no questions, based around morals. As an LViS Producer Partner, Twenty Twenty have the platform's speed and versatility to create a fully working game for the pilot.

Twenty Twenty Television will film Take on the Nation at Sky Studios in Brentford next week.

While they answer the questions within 60 seconds, Cox will speak with a selection of viewers via Skype to provide an insight into what the nation is thinking.

The questions are designed to take a “snapshot of the nation”, with three contestants in the studio guessing what percentage of viewers answered “yes” to the questions posed.

The contestant with the closest prediction will bank a sum of money and whoever collects the biggest pot at the end of the eight rounds will go through to the final, where they will battle the viewers at home to keep their prize.

Simon Brickle, Monterosa Managing Director said "The beauty of using LViS is that you can create a usable, good-looking HTML5 app quickly, which plugs into TV graphics and studio technology, and can live on any device or platform. It's brought time and costs down dramatically, enabling producers like Twenty Twenty to test interactive formats while in development".


Sky and Shine use LViS to deliver Take The Lead game for fans of hit dance format Got To Dance

Sky One and Shine-owned production company Princess have selected LViS to power "Take The Lead", their play-along game for fans of long-running hit dance format Got To Dance. The Davina McCall-fronted talent show features exceptional dancing talent and the game asks the audience to predict the outcome of each show in order to earn a maximum three star rating.

Using LViS APIs, the Monterosa creative team have developed the HTML5 adaptive play-along app in just a week. It features a series of live predictions created by the editorial team at Princess, and the ability for super fans to share their star rating and prove their Got To Dance prowess.

The game will reside on and Zeebox.

Alex Button, senior producer at Monterosa said "The beauty of using LViS is that you can drop it into whatever context you like. In this case, Sky wanted to push the audience to both their website and to Zeebox."

"Sky are using LViS to economically deploy rich second screen interaction with their content. By leveraging the speed and flexibility of LViS, broadcasters can drive measurable ROI from the second screen", said Tom McDonnell, Monterosa Commercial Director.

Tom McDonnell, Monterosa co-founder



Rolling Stones use LViS secure voting to allow USA concert goers and global TV audience to choose the encore

The Rolling Stones company Dainty group, with production house Endemol, announced today that they had selected Monterosa's LViS technology to

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power the live audience second screen vote which will give both TV and concert audiences the chance to choose which song the band will sing in the encore.

In a world first, The Rolling Stones will be using the LViS voting capability to enable secure song selection in their iOS and

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Android apps, and their website simultaneously.

LViS allows producers to take control, ensuring that only one in-house Endemol team member will be needed at the New Jersey concert.

Million Pound Drop mobile app downloads pass the 1 million mark

Channel 4 announced today that The Million Pound Drop mobile app has now hit over one million downloads just three months after its launch. The Million Pound Drop app was made by Monterosa for Remarkable Television, an Endemol company.

The mobile app launched on iOS in May and on Android in July this year following the success of the UK's most successful and award-winning play along show, The Million Pound Drop Live. The free app allows viewers to play along with the show and has a Play Anytime game mode (on iOS), which users can pay to unlock, allowing them to play whenever they like.

The web-based play along game is also being re-launched during the new series of The Million Pound Drop Live starting on Friday 14th September as part of the channel's Viewer Engagement Strategy. Users who register with will gain access to brand new game features which will increase the competitiveness of the game and help respond to the varied needs of its audience. New features include:

  • Players will earn achievements which reward skilful gameplay, e.g. surviving a game and correctly answering a consecutive string of questions
  • New system to allow players to compete against friends and other viewers
  • Players can track their score across a series - recording how much virtual money a player and their opponents have accumulated
  • Players need only enter their demographic details which create the in-show stats once, rather than every time they play

Jody Smith, Channel 4's Multiplatform Commissioning Editor, Entertainment and Comedy said: "The appetite for playing along with the show is as strong as ever, and we're pleased that the new mobile apps have extended the reach of the game.

David Flynn, creator of The Million Pound Drop Live said: "We know that the fans of the Million Pound Drop love playing along with the show. The huge success of the mobile app shows that the easier you make it to play along, the more people will want to get involved."


Million Pound Drop Wins at Broadcast Digital Awards

Not that we like to blow our own trumpet or anything but we're once again delighted to announce award success - this time at the Broadcast Digital Awards 2011.

Hot on the heels of its BAFTA win, the Million Pound Drop play-along game triumphed in the Best Use of Digital Technology category, up against some tough competition.

The awards took place at

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the London Hilton, Park Lane, on Wednesday 15th June with members of the Channel 4, Endemol and Monterosa teams attending.

We'd like to congratulate everyone involved in the Million Pound Drop for making it such a huge success. It's been a good couple of months.

We've Moved!

Much as we'll miss the delights of endless queuing to get into Oxford Circus tube station at rush hour, not to mention fighting our way through the hordes of assiduous shoppers everyday, we're pleased to announce that we’ve now departed Great Castle Street for the headier climes of... Clerkenwell.

Monterosa Towers is now located at 2nd Floor, 5-9 Hatton Wall, EC1N 8HX. Although it’s been our new home for just a few days we’re already happily settling in. There’s still much to do to get the office looking just the way we want it, whilst carrying on with business as usual of course, but first things first – commencing the search for a new local. Oh wait, there's one right next door:

Hat and Tun pub

If you have any other eating-and-drinking-in-Farringdon tips, let us know in the comments. In the meantime, some new office photos for your viewing pleasure...

New Monterosa office photos

Photo of the new Monterosa office