We were tasked by TVNorge (part of Discovery Networks), to create a form of interaction that broke new ground, and built on the ongoing success of the format. It's a show that's been on air since 1999, officially making it the world's longest-running reality TV show!
The "71°N" contestants are highly competitive, as are Norwegian TV audiences. We wanted to challenge fans weekly, testing their knowledge about the show, and about Norway as a whole. Next, we had to consider where a fan challenge could, and should, live. Our suite of interactive products includes apps, web apps and chatbots.
App v Bot