Viewing entries tagged
personalisation

Love island taps fan buzz with new reactive mobile shopping experience

 

We are using cutting-edge technology to create a shop that means fans can be “wearing” that the Islanders have said within hours of them saying it.

Monterosa partners with ITV2 to launch first-ever ‘reactive’ mobile shop for Love Island. The shop lives inside the Love Island companion app and gives fans instant access to slogan T-shirts and personalised water bottles from the show, as it airs.

ITV2’s Love Island is back and already making headlines. Its all-new companion app created by Monterosa features a world first real-time, in-app retail experience. Dubbed “Watch & Wear”, the pioneering Shop enables viewers to buy fashionable T-shirts and vests featuring slogans from the Islanders.

Each ‘fast fashion’ slogan T-shirt will be sold in a ‘flash sale’ for a period of time starting from the moment the contestant says the words that appear on the T-shirt.  Both women's and men's T-shirts and vests, in a variety of sizes will be available for £15 plus postage within the UK. The shop also stocks the iconic Love Island water bottles, which can be personalised with up to 11 characters for £15. Purchases will be made safely and securely and include frictionless payments with Apple Pay.

Will Van Rest, Director of Commerce & Ventures, ITV Online: This is an exciting and bold step for ITV; harnessing the buzz that is created around a show like Love Island by using cutting-edge technology to create a shop that means fans can be “wearing” that the Islanders have said within hours of them saying it. Not only that but you’ll be able to keep your fluids up this summer with exclusive, personalised water-bottles – now there’s something to celebrate.”

Tom McDonnell, CEO, Monterosa: “The Love Island audience is young, committed and the companion app’s success proves how digitally engaged they are. This is an audience that buy their fashion online, and on mobile. ITV’s ambition and faith in Monterosa has made this agile, reactive retailing experience possible.”

The Love Island app is available to download now from the Apple App Store and Google Play.

BBC Earth reconnects audiences with nature through new bot for Facebook Messenger with personalised video montages

 
‘Real Happy Moments’ is a groundbreaking bot for Messenger which serves up individually tailored video montages
 
We’re excited to partner with a leader in digital innovation like Monterosa, so that our fans can – for the first time – create personalised moments of Real Happiness and share them online
— Alex Ayling, Head of Digital Studios, BBC Worldwide

BBC Earth reconnects audiences with nature through new bot for Facebook Messenger with personalised video montages

‘Real Happy Moments’ bot to draw on BBC’s natural history archive, delivering clips to nature lovers globally

We're very pleased to announce that BBC Earth, the BBC’s global factual brand, has partnered with Monterosa to deliver ‘Real Happy Moments’, a groundbreaking bot for Messenger which serves up individually tailored video montages for natural history lovers globally.

We've delivered the solution based on our pioneering new FanBot™ product, which taps into Messenger’s growing user base of more than a billion monthly active users. Running on Monterosa’s award-winning interaction platform LViS, FanBot is made for large scale usage, working simultaneously across territories. In addition to personalised video, it has the ability to entertain audiences with live interactivity including voting, ratings and predictions based on user preferences.

For the BBC Earth solution, the Bot asks users a short series of questions, creating a personalised Happiness Profile. It then correlates those user preferences with BBC archive footage to produce individual Real Happy Moments: personalised, sharable montages with scenes selected using intelligent tag matching. Available through Messenger at any time of the week, based on their specific preferences.

Each video clip contains the name and Facebook profile picture of the user. Deploying machine learning techniques, the Bot uses feedback via emojis to improve the algorithm. It comes just as American audiences are tuning into Planet Earth II, which premiered on BBC America in February and forms part of BBC Earth’s Real Happiness Project.

Bots for Messenger are growing in popularity as a convenient, conversational way for companies to communicate and serve content to consumers, and this is the first time a broadcaster has utilised archive footage and smart automated editing to create content for each user individually.

In order to start a ‘chat’ with BBC Earth, Facebook users simply need to follow the link, tap the Message button on the official Facebook page, or to search Messenger for bbcearth.

Alex Ayling, Head of Digital Studios, BBC Worldwide said “We’re always looking at new and innovative ways to bring BBC Earth’s vast archive of incredible natural history content to our audiences around the world. We’re excited to partner with a leader in digital innovation like Monterosa, so that our fans can – for the first time – create personalised moments of Real Happiness and share them online to give even more people a chance to enjoy their uplifting effect.

Tom McDonnell, CEO, Monterosa: “Personalisation, short-form video and bots are three of the hottest topics in entertainment. We’re thrilled to partner with the BBC to break new ground with the launch of FanBot, utilising the growing Messenger platform as a new channel for video and the BBC’s amazing natural history footage.”

Monterosa is an existing Facebook Media Solutions partner.

Start your chat with Real Happy Moments here