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Keep your audience engaged before and after live events with a fan-first digital strategy

Keep your audience engaged before and after live events with a fan-first digital strategy

 
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When it comes to media consumption, we’ve all heard it enough times: digital will become as important as linear in the coming years.

This puts a lot of pressure on sports organisations to think more creatively and diversify the content they create to retain their audiences’ attention.

Will one-off campaigns really be effective enough? PR stunts with buzz that dies down quickly, experiential campaigns that just don’t have the same reach as digital, or even live social media options that don’t facilitate an ongoing relationship in the same way owned platforms can.

The sports industry has an opportunity now to engage fans before and after live events, becoming a bigger part of their daily or weekly routines. We’re always advocating for strategies that create a real connection with your audience - fan-first approaches that are built on regular engagement and ensure you remain relevant.


Source: PwC’s Sports Survey 2018

Source: PwC’s Sports Survey 2018

PwC’s 2018 Sports survey reiterated two key trends in consumer behaviour:

  1. Video consumption is not slowing down, and fans expect this type of rich engaging content outside of live sporting events

  2. Ambassadors are as important as ever, but so is the ability for fans to feel part of the action and participate

The rise in interactivity provided by tech firms, coupled with the availability of live streaming driven by OTT, have enabled new innovative formats for sports organisations to bring fans together.

Some of the most effective approaches to fan engagement, from competitions to quizzes, don’t need to be static or one-way anymore. These can now be turned into live mobile experiences (think HQ Trivia!) that build stronger connections with audiences - combining low latency streaming with real-time fan interactions into an owned platform.


Sports organisations have a huge head-start compared to most. You just need to think about maximising existing assets to create a unique experience to you and your fans:

  • What ambassadors or talent do you have available?

  • What topical content would really hit home with your fan base?

  • How often do your fans want to engage? Daily? Weekly?

  • What are you driving your audience to - a live event, a subscription?

You can then align prizes, rewards and sharing opportunities to your objectives - whether that’s promoting brand partners or your own subscription targets.

Before you know it, you’ll have a new and engaging way to reactivate existing audiences that have become passive, and build on existing audience data with live contextual data. All whilst creating new opportunities for brands to maximise their sponsorship.


German network ProSieben launched this new innovative format to achieve its goals and develop a compelling set of commercial opportunities for brand partners. Live trivia app Quipp helps them capture attention and reactivate existing audiences with a live interactive quiz, broadcast daily at 8pm across Germany and Austria.


 
 
 

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MIP Preview: Gameshow Live! allows broadcasters and content producers to make next-gen live mobile gameshows

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To coincide with this year's MIP in Cannes, we're thrilled to preview details of our new solution for interactive mobile gameshows, Gameshow Live! 

Check it out here. 

Combining our award-winning interaction platform LViS with low latency streaming and a fantastic array of trivia formats, we're rolling out the solution to help broadcasters, content producers and brands deliver top notch interactivity for live mobile users.

How it works

How it works

Initially GSL will be available to a limited number of clients. If you would like to register your interest or meet up at MIP, please get in touch.

 

 

 

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How we launched 7 massive fan engagement apps in 5 languages, in just 6 weeks

 
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It's been quite the start to 2018 at Monterosa, with the launch of new fan engagement apps in France, UK, Denmark, Sweden and Finland.

  • Team GB Olympics App with the British Olympic Association
  • Seul contre Tous (All Against One) with France 2
  • X Factor Denmark with DR
  • Denmark's Got Talent with TV2
  • Dancing on Ice with ITV in the UK
  • Survival of The Fittest with ITV
  • Cue The Music in Finland with TV5 (Discovery)
  • Grand Prix (Eurovision) Denmark with DR
  • Så ska det låta with SVT

All of them have hit Top 10 spots in the local App Store/Play Store, with X Factor, Got Talent and Grand Prix all achieving impressive #1's in Denmark. 

What's the secret to delivering such an array of successful, high-volume engagement apps in multiple languages? Of course, our talented and expert team, but also the robust performance and versatility of Monterosa's "LViS" interaction platform, on top of which our native app product, Fan Companion is deployed.

The powerful combination provides a set of benefits for sports and entertainment organisations:

  • Rapid deployment
  • Robust infrastructure for demanding peaks of traffic
  • Array of interactive 'Elements' like Trivia, Raters, Predictions 
  • Gamification
  • Secure vote management and user verification
  • Integration with CMS, Video Platforms, Ad servers and TV graphics
 
 

Stay tuned to hear more about our major international app releases this year, throughout Europe and beyond!

 

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Thinking of making your own HQ Trivia? 5 things you should think about first

Monterosa started its life creating one of the first interactive TV shows “Test The Nation” for the BBC (remember that?!). Since then we have made interactivity for countless TV formats, the most successful of which was Million Pound Drop — kindly provided us with a shiny BAFTA for the office.

Setting yourself up for success with live interactive formats — whether in the single-device format of HQ or in the realms of TV shows or live events, involves a combination of imagination, business-sense, technology and pure expertise. Not every attempt will be a hit, but by preparing the ground for a great audience experience and massive scale, you’re avoiding embarrassment and giving yourself a chance at the big time.

You wouldn’t be reading this if you weren’t already familiar with the global phenomenon that is HQ Trivia., so I’ll jump straight in.

If you’re thinking about making your own version, there are a set of tech and creative considerations you should think about before you kick off. Here are five of them (we’ll leave business model and production teams for another time):

  1. Gameplay
  2. Platform choice
  3. Sync
  4. Security
  5. Live Workflow
 

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