Viewing entries tagged
bot

Comment

How do you make a successful TV show chatbot?

How do you make a successful TV show chatbot?

When it comes to mass-market adoption, bots are still in their infancy, but their potential across industries from customer service to eCommerce and entertainment is hard to deny. 

Entertainment has attracted the attention of bot makers. For instance, 'Assistant'-style bots like Crypt TV provide a way to consume niche content (not that niche, it's the 5th most popular Facebook Messenger bot!). The ability to bring a fun, conversational voice to help the audience interact with entertainment content seems like a no-brainer. However, the reality has been a little different, with few success stories in TV so far. 

But....we think we might be onto something with our new "71°N Bot" for Norwegian broadcaster, TVNorge.

A quiz-based gaming format, after the first two episodes of the new series we've seen some astonishing results:

  • A quiz completion rate of over 90%

  • 95% repeat usage

  • 5% of the TV audience have interacted so far

How did we get here?

Players get Right and Wrong (Riktig and Feil) GIFs after each quiz question, teasing funny content from the upcoming episodes

Players get Right and Wrong (Riktig and Feil) GIFs after each quiz question, teasing funny content from the upcoming episodes

We were tasked by TVNorge (part of Discovery Networks), to create a form of interaction that broke new ground, and built on the ongoing success of the format. It's a show that's been on air since 1999, officially making it the world's longest-running reality TV show!

The "71°N" contestants are highly competitive, as are Norwegian TV audiences. We wanted to challenge fans weekly, testing their knowledge about the show, and about Norway as a whole. Next, we had to consider where a fan challenge could, and should, live. Our suite of interactive products includes apps, web apps and chatbots.

App v Bot

RIKTIG3.gif

We needed something scalable, engaging yet quick to deploy, so our chatbot product FanBot seemed a perfect solution. Apps have their place with TV, we create many of them, but in this case we all wanted to try something light and new that might pioneer a new approach as a blueprint for the future.  

One benefit of Facebook Messenger is that the learning curve is minimal; buttons, controls, typing, layout are familiar to most users. It's the most-used messaging app in Scandinavia, popular with all ages.

A personalised results animation is generated for players after each quiz they complete, showing their Facebook profile picture, name, quiz score and leaderboard position

A personalised results animation is generated for players after each quiz they complete, showing their Facebook profile picture, name, quiz score and leaderboard position

Retention as a key challenge

Getting people going is always the hardest stage - so we wanted to create an easy-to-understand concept with a conversational game flow that would guide the user seamlessly from start to finish without instructions. 

But the key challenge surrounding chatbots is their high drop-off rates, so we knew we needed to include mechanisms that would keep people engaging with the bot and playing the game both during and between the weekly episodes.

One component of our concept is the all-important Leaderboard, transforming what's already a shared viewing experience into a highly competitive one.

As well as fans answering various quiz questions to earn points, we knew we had to devise something else to keep them hooked. How could create more separation of leaderboard points, while giving super-fans a ‘leg-up’ the leaderboard, and reward them for their dedication to the show?

The Kicker

Luckily, we have LViS our powerful interaction platform widely used by TV companies around the world. LViS lets us rapidly create ideas such as special, limited-lifespan bonus questions and boost codes that award users extra points.

To fuel anticipation, we built a feature that pushes out alerts and then rewards users who answer quickest with more points than those who take longer. A sliding scale points-weighting mechanism that keeps fans on their toes and the show front-of-mind throughout the week. 

A special code is revealed during each episode via TV graphics, rewarding loyal and keen-eyed fans with extra points

A special code is revealed during each episode via TV graphics, rewarding loyal and keen-eyed fans with extra points

Bonus Codes for Brands

The broadcaster can also send out bonus codes which give fans additional points and other rewards. These are assets that could become sponsor-owned in future shows.

Stay tuned for more updates as the series continues. And if you fancy trying out your Norwegian language skills, give the 71°N Bot a try!

 

Comment

HELLO! Magazine to use Monterosa's FanBot in search for "Star Mum"

HELLO! Bot2.jpg
 
Facebook Messenger is soon going to be a powerful tool for publishers and I’m thrilled HELLO! is leading the way, using the expertise of Monterosa and their new FanBot voting product
— Rosie Nixon, Editor-in-Chief, HELLO!

HELLO! Magazine to use Monterosa's FanBot in search for "Star Mum"

HELLO! Magazine is teaming up with Monterosa to crown the nation’s ‘Star Mum’ in honour of Mother’s Day, using Monterosa’s FanBot to power live voting in Facebook Messenger.

The HELLO! Bot will feature a public vote to choose one of five Mums to be crowned the best in the UK. Powered by Monterosa’s groundbreaking FanBot and Messenger, the chatbot utilises our award-winning cloud platform, LViS, to create and manage the vote and will present each of the five fabulous mums in an easy-to-use Messenger conversation.

As an existing Facebook Media Solutions partner, Monterosa, has extensive experience delivering high-profile, live fan interaction products for leading media owners, brands and sports rights holders. Having just launched HappyBot, for BBC Earth; a brand new bot in Messenger which serves up tailored video montages, we are at the forefront of utilising Messenger bots to help brands engage meaningfully with their fans.

A panel of celebrity judges made up of Olympic Champion Rebecca Adlington, singer Kimberley Walsh, Loose Women panellist and model Penny Lancaster, BBC news anchor Kate Silverton and HELLO! blogger Jessica Knowles, has been busy narrowing down a longlist of 40 publicly nominated amazing mums-in-a-million to the shortlist of just five who will be featured in the vote.

The winning Mum will receive a fabulous prize including an overnight stay for two at the five-star Mandarin Oriental hotel in London, plenty of pampering, tickets to a West End show and the opportunity to experience what it’s like to be in the spotlight by starring in their very own HELLO! photo shoot.

Rosie Nixon, Editor-in-Chief, HELLO!: “I'm really excited about this unique collaboration between HELLO! and Facebook - it marks a special 'event' for us, and a first in magazine publishing. The icing on the cake is that we are pioneering some new technology at the same time. Facebook Messenger is soon going to be a powerful tool for publishers and I'm thrilled HELLO! is leading the way, using the expertise of Monterosa and their new FanBot voting product for our 'Star Mum' competition. It promises to make voting a fun and smooth process for users.”

Tom McDonnell, CEO, Monterosa: “With over a billion monthly active users globally, Facebook Messenger is growing in popularity. It provides a fantastic way to involve audiences in content and interactivity without the need for new apps. This is a great opportunity for Monterosa to showcase the live voting capabilities of our new FanBot product and to work with such a high profile publisher HELLO!”.

To cast a vote for the HELLO! Star Mum, simply search for HELLO! in Facebook Messenger or click HERE now