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Social TV

ITV signs multi-year deal with Monterosa as preferred partner for programme companion apps

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Monterosa is already a trusted partner providing some of our biggest show apps and I’m pleased that ITV’s digital team will be working with them on a series of major projects in the coming years.
— William van Rest, Online Editorial Director, ITV Digital Studios

We are delighted to announce that ITV has signed a multi-year deal with us to create a range of apps for its key formats. It comes hot on the heels of the highly successful I'm a Celebrity…Get Me Out of Here! (2016) app, the all-new ITV Racing app and last month’s newly launched Britain’s Got Talent app.

The deal will see Monterosa create new apps for the upcoming series of Love Island, starting Monday 5th June, and later in the year for The X Factor and I’m Celebrity. 

The apps will be powered by our award-winning LViS platform and innovative Fan Companion product. Fan Companion is an all-in-one native app experience that enables fans to interact with a show format throughout the week. It drives loyalty and provides a proven way to maximise the true value of fan data.

In the last 12 months Monterosa has powered over 515 million fan interactions and scored nine #1 apps in France, Portugal, Sweden, Chile and the UK - including I’m a Celebrity and Britain’s Got Talent for ITV.

William van Rest, Online Editorial Director, ITV Digital Studios: Monterosa is already a trusted partner providing some of our biggest show apps and I’m pleased that ITV’s digital team will be working with them on a series of major projects in the coming years. In selecting a preferred partner, we recognised Monterosa’s mix of creativity, technical and commercial capabilities with the reliability of the LViS platform which handles the huge number of fans that our shows attract.

Tom McDonnell, CEO, Monterosa: “ITV audiences love to interact with TV formats both live and between shows and we’re proud to have achieved many millions of app installs in the last 6 months alone. With this new commitment, we’re looking forward to evolving ITV’s fan interaction strategy by providing the best voting, play-along games and exclusive content to fans, and new digital activation for sponsors for new and existing shows.”

We'll be creating new apps for the upcoming series of Love Island, starting Monday 5th June, and later in the year for The X Factor and I’m Celebrity. 

The ITV Racing and Britain’s Got Talent apps are both available to download now from the App Store and Google Play, with others to follow later in the year.

BBC Earth reconnects audiences with nature through new bot for Facebook Messenger with personalised video montages

 
‘Real Happy Moments’ is a groundbreaking bot for Messenger which serves up individually tailored video montages
 
We’re excited to partner with a leader in digital innovation like Monterosa, so that our fans can – for the first time – create personalised moments of Real Happiness and share them online
— Alex Ayling, Head of Digital Studios, BBC Worldwide

BBC Earth reconnects audiences with nature through new bot for Facebook Messenger with personalised video montages

‘Real Happy Moments’ bot to draw on BBC’s natural history archive, delivering clips to nature lovers globally

We're very pleased to announce that BBC Earth, the BBC’s global factual brand, has partnered with Monterosa to deliver ‘Real Happy Moments’, a groundbreaking bot for Messenger which serves up individually tailored video montages for natural history lovers globally.

We've delivered the solution based on our pioneering new FanBot™ product, which taps into Messenger’s growing user base of more than a billion monthly active users. Running on Monterosa’s award-winning interaction platform LViS, FanBot is made for large scale usage, working simultaneously across territories. In addition to personalised video, it has the ability to entertain audiences with live interactivity including voting, ratings and predictions based on user preferences.

For the BBC Earth solution, the Bot asks users a short series of questions, creating a personalised Happiness Profile. It then correlates those user preferences with BBC archive footage to produce individual Real Happy Moments: personalised, sharable montages with scenes selected using intelligent tag matching. Available through Messenger at any time of the week, based on their specific preferences.

Each video clip contains the name and Facebook profile picture of the user. Deploying machine learning techniques, the Bot uses feedback via emojis to improve the algorithm. It comes just as American audiences are tuning into Planet Earth II, which premiered on BBC America in February and forms part of BBC Earth’s Real Happiness Project.

Bots for Messenger are growing in popularity as a convenient, conversational way for companies to communicate and serve content to consumers, and this is the first time a broadcaster has utilised archive footage and smart automated editing to create content for each user individually.

In order to start a ‘chat’ with BBC Earth, Facebook users simply need to follow the link, tap the Message button on the official Facebook page, or to search Messenger for bbcearth.

Alex Ayling, Head of Digital Studios, BBC Worldwide said “We’re always looking at new and innovative ways to bring BBC Earth’s vast archive of incredible natural history content to our audiences around the world. We’re excited to partner with a leader in digital innovation like Monterosa, so that our fans can – for the first time – create personalised moments of Real Happiness and share them online to give even more people a chance to enjoy their uplifting effect.

Tom McDonnell, CEO, Monterosa: “Personalisation, short-form video and bots are three of the hottest topics in entertainment. We’re thrilled to partner with the BBC to break new ground with the launch of FanBot, utilising the growing Messenger platform as a new channel for video and the BBC’s amazing natural history footage.”

Monterosa is an existing Facebook Media Solutions partner.

Start your chat with Real Happy Moments here

ITV saddles up with Monterosa to produce horse racing companion app

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Horse racing is a major priority for us and we see the app as a crucial way to reach new and existing fans of the sport
— Sheena Peirse, ITV

ITV has once again selected Monterosa to create a bespoke fan interaction product; this time an app to accompany their horse racing coverage, which the channel has taken over the exclusive UK terrestrial broadcast rights for.

The app forms part of ITV’s commitment to bring racing to a wider audience and will feature interactive and exclusive content, video clips, racecards and results and the exciting ITV7 competition, which allows viewers to pick 7 winning horses for the chance to win a grand prize of up to £100,000. The app and competition are free to download and enter to all UK residents aged 18 and over.

Having recently delivered the hugely successful I’m a Celebrity fan interaction app for ITV, Monterosa leads the way in companion products to accompany television programming and sports events powered by our fan interaction platform LViS.

Sheena Peirse, Online Editorial Director, ITV Digital Studios: We’re very pleased to be working with Monterosa again on this exciting new product. Horse racing is a major priority for us and we see the app as a crucial way to reach new and existing fans of the sport and launch the ITV7 competition.”

Ben Barker, Director of Sport, Monterosa: With horse racing returning to ITV for the first time in 31 years we wanted to ensure that the app allowed ITV to engage both core racing punters, but also the wider ITV audience. The app powered by the Monterosa LViS platform is well-suited to deliver the huge scale that ITV will see for the main festivals of the racing calendar, whilst also delivering multiple capabilities during the course of the year.”

The ITV Racing app is available to download now from App Store and from Google Play for android soon.

Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

Q the Music is FremantleMedia's new interactive music quiz format that premiered to a million viewers in Sweden on national broadcaster SVT. The format will be officially launched at MIPCOM this week.

 
The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

Contestants and celebs compete to prove their musical knowledge in the high-tech studio, while the audience at home play on their phones in sync with the show. Although pre-recorded, live audience leaderboards are cut into the show as it's transmitted, creating a feeling of live. The app even works for on-demand viewers, using audio recognition technology for synchronicity.

The real-time interactive experience is provided by Monterosa, embedded within SVT's new channel app and now offered to international broadcasters either as a standalone smartphone/tablet app or an embedded module for existing broadcaster VOD apps.

With Q the Music's impressive audience figures and an increasingly loyal mobile audience (participation numbers went up every episode in the series), could this signal post-hype growth of interactive TV formats? 

One might argue that interactivity never went away; prime-time talent and reality shows such as Got Talent, X Factor and Big Brother now involve audiences more than ever through social media, web or apps. A global shift away from SMS or telephone voting towards free mobile voting has proven successful for commercial broadcasters such as ITV in the UK and NBC in the US, who engage brand partners to add value for fans by providing free voting. 

Global production companies Talpa, Endemol and Banijay all have major interactive formats on their rosters and increasingly developing 'connected' TV ideas. 

In a world where commercial broadcasters are competing harder than ever for media and sponsorship budgets, advertiser demand for innovative fan engagement ideas is high. Both producers and broadcasters benefit directly from driving audiences to register or install apps, providing a one-to-one communication channel for targeted marketing and insight generation. 

While interactivity and TV have had their ups and downs creatively, the evidence points to continued audience and advertiser demand. All that's needed now are more bold creative ideas that integrate interactivity into the show format directly, engaging audiences during and after transmission across devices and platforms. 

Get in touch with David Julliene at MIPCOM to find out more about Monterosa's fan interaction platform and products. 

Phone David:  +33 6 03 01 41 91
Email: david@monterosa.co.uk

 

 

 

 

 

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Chile's Canal 13 launches Copa America app powered by LViS offering live voting in all matches

Chile's Canal 13 launches Copa America app powered by LViS offering live voting in all matches

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C13_Copa_App

Monterosa's partner in Chile, FunXperience, developed the Copa America app using LViS, which provides a cloud infrastructure robust enough to handle the massive concurrent capacity demanded by major live TV events. The app offers football fans a richer viewing experience and a deeper level of engagement by allowing them to vote for their man-of-the-match during games, play quizzes, and access polls and predictions.

The app, available in both iOS and Android versions, is sponsored by America Movil's Claro, the headline TV sponsor for Copa America 2015.

"FunXperience and Canal 13 have already proved beyond doubt with the Vertigo app — which generated more than 1,100,000 votes and was largely responsible for the show becoming Chile's No 1 Twitter trend for two weeks running — that they have the skill and vision to make a No 1 TV-related app using the LViS platform in very little time," said Simon Brickle, Monterosa's chief operating officer. "The Copa America app will build on that success to provide Chile's football fans with a whole new level of engagement with the beautiful game."

"We have found in LViS and Monterosa the perfect partners. After the success of the Vertigo second-screen experience that was built in under four weeks, we are taking this new step by taking second screen into sports," added Edgardo Bastias, executive director of FunXperience."

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

LViS powers second screen social TV

LViS powers second screen social TV

Tu Te Prend Pour Qui? (Who do you think you are?) is a new Social TV format piloting on France 4 this week. Four celebrity guests use iPads to play a Buzzfeed-inspired personality test made with Monterosa's LViS Studio platform. Question-by-question, the celebrities reveal their true selves while the audience at home play along with the exact same questions.

The brain-child of France TV's Social TV specialists Benjamin Thereaux and Michael Baeyens, Tu Te Prend Pour Qui? aims at a younger audience and is part of France TV's TVLab initiative which funds a range of innovative pilots every year.

How it works

The production team use the LVIS Foundation App to create a synched play-along game that works both in studio and at home. Extending LViS with its data APIs, they injected each player's answer choices into a special shot that shows all four celebrities and their chosen quiz answer. LViS even triggered sounds used in the show.

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

Check out the behind-the-scenes video:

MTGx licenses LViS Studio to power its real-time sports game ‘Sochi Legends’

Sweden-based media giant MTGx has chosen LViS and the Monterosa Apps Team to deliver their Viasat Winter Games second screen experience.

Built on LViS APIs, ‘Sochi Legends’ is playable on Viasat’s mobile site and also in their Sochi app. The game challenges you to prove your knowledge of winter Olympic sports by answering a range of daily quiz questions in a bid to earn yourself a gold medal in each of the fifteen disciplines. During live Ice Hockey matches, you can give your points tally a serious boost by making correct predictions about the action. Over the course of the Olympics, you’ll climb the ranks from lowly ”Trainee” to certified ”Sochi Legend”.

The game features a leaderboard that lets you see how you measure up against your friends and other players in the game. If you’re good enough to reach Level 10 and secure ‘Sochi Legend’ status, you’re invited to join the Hall of Fame where you can comment on (brag about!) your success.

Tom McDonnell, Monterosa’s CEO said “The days of investing in one-off experiences for TV are over, so by adopting LViS and making a highly flexible sports gaming app, MTGx are enhancing the fan experience today and investing in a capability that can be used again and again”

Fergal Walker, from MTG added: "Modern audiences expect to be able to engage more with the content they love, and MTG aims to help them. Sochi Legends enables sports fans of all ages to get a little closer to the 2014 Winter Olympics by taking part in daily quizzes and predictions. Leveraging Monterosa's LViS platform enabled us to develop this solution speedily and gives us the ability to repeat this and build on it for future audience engagement."

TV 2 Norway licenses LViS Studio as their interaction platform

Norway’s biggest commercial broadcaster TV 2 has signed a 12-month LViS Studio licence deal as part of their 2014 business strategy, which places second screen social interaction at the core of their entertainment and sport programming.

Built on the LViS Powerbar and LViS Competitions APIs, TV 2’s first LViS-Powered experience has handball fans all over Norway ringing the virtual Cowbell in support of their women’s international team at the Handball World Championships. At key moments in the game, commentators urge viewers to go to TV2.no and ring the Cowbell, effectively “rating” what they’ve just watched. Straight after ringing the Cowbell, fans can enter TV 2’s competition to win a signed jersey by submitting a few of their details. And finally, using VizRT’s on-screen graphics, the Bell-o-Meter lets the viewers know just how much noise they’re all generating.

Tom McDonnell, Monterosa's CEO said, “TV2 is among the most forward-thinking broadcasters in global broadcast technology, investing in leaders such as VizRT and now LViS. We’re proud to be working to enhance their TV proposition for both audiences and advertisers.”

Nils Borhaug at TV2 added, “We know that LViS Studio will enable us to develop second-screen proposals enhancing TV experience for our viewers and offering new and exciting opportunities for our sponsors. Monterosa proved to be the most promising offering both based on functionality and flexibility of the LViS platform and also for their accumulated experience and knowledge working with a variety of broadcasters and brands.”

LViS chosen to power
Channel 4 second screen
app 4Now

4Now, powered by LViS

UK national commercial broadcaster Channel 4 has adopted Monterosa"s LViS Studio platform to power live interactivity in its new second screen app 4Now, enhancing all of its programming on all channels.

LViS Studio is being used to create and manage and analyse a broad range of live interactivity including polling, play-along and other types of show-specific interaction. The managed cloud platform allows Channel 4 internal teams and third party developers to make their own skins and to develop rich, high volume synched apps using LViS Studio APIs without needing to deploy specialist infrastructure for each usage.

Tom McDonnell, best-horoscope.com usually has many love affairs. Monterosa"s Commercial Director explained "Second screen is moving beyond hype, growing up and it"s becoming business as usual for broadcasters such as Channel 4. They need to create light interactivity and advertising alongside TV that goes beyond social aggregation and integrates with TV programming itself. LViS Studio provides a producer-friendly, easy-to-use and API driven way to deliver interactivity without having to hire an agency and setup complex infrastructure each time. ".

 

Channel 4 is launching the app to a group of young users in July, extending the service to a wider audience later in the year.

4Now is the latest development in Channel 4’s strategy of developing a two-way relationship with its audience and enhancing data capture opportunities. Channel 4 currently has over eight million registered users – which includes one in three of all 16-24 year olds in the UK.

Recent synchronised second-screen successes for Channel 4 also include Monterosa created and another Monterosa product Horse Tracker which allows TV audiences to track the position and speed of their horse in live horse racing.

Press:

Sky introduces free second screen voting with Monterosa's LViS

Sky have adopted Monterosa's LViS Studio to power secure, free second screen voting for the finals of their hit talent show Got To Dance.

The dance format presented by Davina McCall is in its fourth series. It previously used online payments and credits for voting, but Sky have now adopted the solution provided by LViS Studio, in order to provide audiences with a free option that works on web, mobile or Zeebox.

Tom McDonnell, Monterosa’s Commercial Director said: "We've made high volume, secure voting an integral part of LViS because we know that audiences don't want to pay to vote, and for broadcasters the opportunities for cross-promotion and continued engagement are more exciting than SMS and telephony revenues.

Aidan Conway, head of digital entertainment at Sky, added: “We’re delighted to be partnering with Monterosa to offer free-of-charge second screen voting, helping our viewers have their say in who is crowned the champion of this year’s Got To Dance.”