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Second Screen

Love island taps fan buzz with new reactive mobile shopping experience

 

We are using cutting-edge technology to create a shop that means fans can be “wearing” that the Islanders have said within hours of them saying it.

Monterosa partners with ITV2 to launch first-ever ‘reactive’ mobile shop for Love Island. The shop lives inside the Love Island companion app and gives fans instant access to slogan T-shirts and personalised water bottles from the show, as it airs.

ITV2’s Love Island is back and already making headlines. Its all-new companion app created by Monterosa features a world first real-time, in-app retail experience. Dubbed “Watch & Wear”, the pioneering Shop enables viewers to buy fashionable T-shirts and vests featuring slogans from the Islanders.

Each ‘fast fashion’ slogan T-shirt will be sold in a ‘flash sale’ for a period of time starting from the moment the contestant says the words that appear on the T-shirt.  Both women's and men's T-shirts and vests, in a variety of sizes will be available for £15 plus postage within the UK. The shop also stocks the iconic Love Island water bottles, which can be personalised with up to 11 characters for £15. Purchases will be made safely and securely and include frictionless payments with Apple Pay.

Will Van Rest, Director of Commerce & Ventures, ITV Online: This is an exciting and bold step for ITV; harnessing the buzz that is created around a show like Love Island by using cutting-edge technology to create a shop that means fans can be “wearing” that the Islanders have said within hours of them saying it. Not only that but you’ll be able to keep your fluids up this summer with exclusive, personalised water-bottles – now there’s something to celebrate.”

Tom McDonnell, CEO, Monterosa: “The Love Island audience is young, committed and the companion app’s success proves how digitally engaged they are. This is an audience that buy their fashion online, and on mobile. ITV’s ambition and faith in Monterosa has made this agile, reactive retailing experience possible.”

The Love Island app is available to download now from the Apple App Store and Google Play.

Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

Q the Music is FremantleMedia's new interactive music quiz format that premiered to a million viewers in Sweden on national broadcaster SVT. The format will be officially launched at MIPCOM this week.

 
The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

Contestants and celebs compete to prove their musical knowledge in the high-tech studio, while the audience at home play on their phones in sync with the show. Although pre-recorded, live audience leaderboards are cut into the show as it's transmitted, creating a feeling of live. The app even works for on-demand viewers, using audio recognition technology for synchronicity.

The real-time interactive experience is provided by Monterosa, embedded within SVT's new channel app and now offered to international broadcasters either as a standalone smartphone/tablet app or an embedded module for existing broadcaster VOD apps.

With Q the Music's impressive audience figures and an increasingly loyal mobile audience (participation numbers went up every episode in the series), could this signal post-hype growth of interactive TV formats? 

One might argue that interactivity never went away; prime-time talent and reality shows such as Got Talent, X Factor and Big Brother now involve audiences more than ever through social media, web or apps. A global shift away from SMS or telephone voting towards free mobile voting has proven successful for commercial broadcasters such as ITV in the UK and NBC in the US, who engage brand partners to add value for fans by providing free voting. 

Global production companies Talpa, Endemol and Banijay all have major interactive formats on their rosters and increasingly developing 'connected' TV ideas. 

In a world where commercial broadcasters are competing harder than ever for media and sponsorship budgets, advertiser demand for innovative fan engagement ideas is high. Both producers and broadcasters benefit directly from driving audiences to register or install apps, providing a one-to-one communication channel for targeted marketing and insight generation. 

While interactivity and TV have had their ups and downs creatively, the evidence points to continued audience and advertiser demand. All that's needed now are more bold creative ideas that integrate interactivity into the show format directly, engaging audiences during and after transmission across devices and platforms. 

Get in touch with David Julliene at MIPCOM to find out more about Monterosa's fan interaction platform and products. 

Phone David:  +33 6 03 01 41 91
Email: david@monterosa.co.uk

 

 

 

 

 

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Chile's Canal 13 launches Copa America app powered by LViS offering live voting in all matches

Chile's Canal 13 launches Copa America app powered by LViS offering live voting in all matches

C13_Copa_App
C13_Copa_App

Monterosa's partner in Chile, FunXperience, developed the Copa America app using LViS, which provides a cloud infrastructure robust enough to handle the massive concurrent capacity demanded by major live TV events. The app offers football fans a richer viewing experience and a deeper level of engagement by allowing them to vote for their man-of-the-match during games, play quizzes, and access polls and predictions.

The app, available in both iOS and Android versions, is sponsored by America Movil's Claro, the headline TV sponsor for Copa America 2015.

"FunXperience and Canal 13 have already proved beyond doubt with the Vertigo app — which generated more than 1,100,000 votes and was largely responsible for the show becoming Chile's No 1 Twitter trend for two weeks running — that they have the skill and vision to make a No 1 TV-related app using the LViS platform in very little time," said Simon Brickle, Monterosa's chief operating officer. "The Copa America app will build on that success to provide Chile's football fans with a whole new level of engagement with the beautiful game."

"We have found in LViS and Monterosa the perfect partners. After the success of the Vertigo second-screen experience that was built in under four weeks, we are taking this new step by taking second screen into sports," added Edgardo Bastias, executive director of FunXperience."

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

LViS powers second screen social TV

LViS powers second screen social TV

Tu Te Prend Pour Qui? (Who do you think you are?) is a new Social TV format piloting on France 4 this week. Four celebrity guests use iPads to play a Buzzfeed-inspired personality test made with Monterosa's LViS Studio platform. Question-by-question, the celebrities reveal their true selves while the audience at home play along with the exact same questions.

The brain-child of France TV's Social TV specialists Benjamin Thereaux and Michael Baeyens, Tu Te Prend Pour Qui? aims at a younger audience and is part of France TV's TVLab initiative which funds a range of innovative pilots every year.

How it works

The production team use the LVIS Foundation App to create a synched play-along game that works both in studio and at home. Extending LViS with its data APIs, they injected each player's answer choices into a special shot that shows all four celebrities and their chosen quiz answer. LViS even triggered sounds used in the show.

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

Check out the behind-the-scenes video:

Monterosa's LViS platform scoops Best Connected Technology Breakthrough award at the MediaTel Connies

Monterosa's LViS platform scoops Best Connected Technology Breakthrough award at the MediaTel Connies

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We're thrilled that LViS has picked up the MediaTelBest Connected Technology Breakthrough award. LViS is Monterosa's groundbreaking real-time multiscreen platform that makes it easy to create and deploy live interaction with TV and digital signage.

"The breadth of applications of the LViS platform was particularly impressive; as was the list of top tier clients that Monterosa have been able to sign"

The judges were impressed with the global traction achieved in a short space of time, and that LViS created "new forms of saleable media".

Developers or product managers can sign up for access at LViS.io and content producers or rights holders can see what's possible with LViS here

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Monterosa and LViS expand into Latin America with FunXperience partnership and C13 deal in Chile

Monterosa has expanded into Latin America through a new tie-up with Santiago-based digital entertainment specialist FunXperience, and a first deal with Chile’s Channel 13.

The LViS platform has been licenced to C13 to power live interactivity, voting and advertiser experiences for all shows, making its debut within hit show Vertigo, a long running local primetime celebrity chat format with a long history of SMS-based interactivity.

FunXperience have launched iOS and Android companion apps, powered by LViS, which both hit #1 in the App Store and Google Play respectively. Voting numbers were exceptional with 215,000 votes and #1 Twitter trend two weeks running.

The vote allows audiences to answer online polls, eliminate guests, and determinate the credibility of the answer of guests, watching the results of their voting in the app and in the first screen.

LViS provides the robust cloud infrastructure handling massive concurrent capacity needed by popular TV, along with workflow for content producers, APIs for developers, synched advertising for sponsors and rich data capture with analytics.

Simon Brickle, COO, Monterosa said: “Our experience of working with FunXperience and C13 has been very positive - they have taken advantage of our LViS App Library and developer SDK to make a popular broadcast app in very little time.”

Edgardo Bastías, Executive Director of Funxperience said: “We are happy to work with Monterosa and the LViS platform in changing the way TV is made in Chile, introducing new digital solutions to the entertainment industry”.

Channel 4 Horse Tracker wins Best Technology by a Broadcaster award at the Sport Tech awards in London

Million Pound Drop play-along game

Channel 4 Horse Tracker, the real-time sports tracking app created by Monterosa and powered by http://lvis.io just won "Best Technology by a Broadcaster" at the Sports Technology Awards in London.

Now ready for its third Grand National, Horse Tracker uses real-time Turftrax tracking data and with sync powered by watermarking from Kantar Media (previously Civolution), the iOS and HTML5 app presents live maps, speed and other horse data to mainstream fans of The Grand National. It includes live odds integration and mobile advertising for sponsors.

Check out the case study here

The Million Pound Drop mobile app smashes through the three million downloads barrier.

One of Endemol’s biggest global formats, The Million Pound Drop is enduringly popular on the second screen, and the iOS and Android app has gathered a huge following since its release in 2012.

Fans continue to play along with the show in their droves, and an impressive 10% of users have also paid for the “Play Anytime” premium version of the game, plus a range of themed question packs - in the mobile and social gaming world, 2% is regarded as an excellent conversion rate.

monetize1
monetize1

These impressive figures are testament to the value of a great TV format whose second screen game, for thousands of fans, is inextricably linked with its continuing ability to entertain.

France Télévisions use LViS Sports Companion app to activate GDF Suez sponsorship of French Open

Sunday 25th May is the first day of Rolland Garros, a.k.a. the French Open and France Télévisions have licenced and customised our shiny new, real-time LViS Sports Predictor HTML5 app, to activate fans of both the live stream and the TV broadcast.

Click here to check out the game and live stream (you must be in France to see the live stream)

With demand for sports sponsorship growing, and with increasing emphasis on performance marketing, media owners are under increasing pressure to deliver "active" sponsorships for brands.

The "Tennis Ace" companion is an extension of Energy company GDF Suez's sponsorship, which is embedded alongside the live stream on desktop and also opens up in mobile browsers for second screen fans. Unlockable competitions and a set of great prizes for winners, drive data capture (Canon digital camera? Yes please.)

The game lets tennis fans accumulate points as they predict outcomes of each game and match, with multiple predictions running at once. It's about knowledge too, and the producers have a set of tricky tennis quiz questions that'll be sent out at opportune moments when there are lulls in the action.

Fans can even save their scores between games, driving registration to the France Televisions site.

For Monterosa this is especially exciting because it's the first app to be licenced from the new LViS Store. The same Sports Presictor app with be re-versioned for the Tour de France in July and is now available to right-holders globally.

Our very nice customer Olivier Lendress, Director of Sport at France Télévisions Digital kindly supplied a quote, and in English (thanks!)..here it is:

"We've worked with Monterosa to create a great way to engage tennis fans during the live event. Using the LViS platform has helped us deliver the product rapidly and at scale. Our Social TV producers will be dedicated to driving content including predictions, trivia questions and other social media content for audiences and we're very excited to see the effect it will have with fans who watch the live stream and on TV."

The Sports Predictor game from the LViS Store includes these features

  • Point-scoring predictions. The sooner you choose, the more you win
  • Multiple, concurrent predictions
  • Multiple-choice trivia questions with or without pictures
  • Push interesting facts, stats and trivia
  • Achievements that unlock competition entry
  • Leaderboards
  • Search, moderate and push curated Tweets
  • Create and manage competitions with secure data capture
  • Personal profile and settings
  • Optional integration with Janrain or Gigya identity management

 

Get in touch if you’d like to learn more.

Horse Tracker Is Back For The Grand National!

Channel 4 Horse Tracker, the #1 free app for racing fans, is back with some brand new features for this year’s Grand National.

The app now includes realtime course mapping of all the runners, meaning users can see each horse’s exact location on a top-down map of the course during the race. In addition, the new “Most Tracked” feature shows users which horses have the most followers indicating the people’s favourite to win the big race! Behind the scenes, the new “Stats View” allows producers see exactly how many people are tracking each horse, providing instant editorial content!

Realtime sports data offers fans a whole new dimension to their experience. It’s an area we’re really excited about, Tweet us your views @monterosalondon

Click Here to download the app for free, and don’t forget to place your bets. Good luck!

 

TV 2 Norway licenses LViS Studio as their interaction platform

Norway’s biggest commercial broadcaster TV 2 has signed a 12-month LViS Studio licence deal as part of their 2014 business strategy, which places second screen social interaction at the core of their entertainment and sport programming.

Built on the LViS Powerbar and LViS Competitions APIs, TV 2’s first LViS-Powered experience has handball fans all over Norway ringing the virtual Cowbell in support of their women’s international team at the Handball World Championships. At key moments in the game, commentators urge viewers to go to TV2.no and ring the Cowbell, effectively “rating” what they’ve just watched. Straight after ringing the Cowbell, fans can enter TV 2’s competition to win a signed jersey by submitting a few of their details. And finally, using VizRT’s on-screen graphics, the Bell-o-Meter lets the viewers know just how much noise they’re all generating.

Tom McDonnell, Monterosa's CEO said, “TV2 is among the most forward-thinking broadcasters in global broadcast technology, investing in leaders such as VizRT and now LViS. We’re proud to be working to enhance their TV proposition for both audiences and advertisers.”

Nils Borhaug at TV2 added, “We know that LViS Studio will enable us to develop second-screen proposals enhancing TV experience for our viewers and offering new and exciting opportunities for our sponsors. Monterosa proved to be the most promising offering both based on functionality and flexibility of the LViS platform and also for their accumulated experience and knowledge working with a variety of broadcasters and brands.”

LViS chosen to power
Channel 4 second screen
app 4Now

4Now, powered by LViS

UK national commercial broadcaster Channel 4 has adopted Monterosa"s LViS Studio platform to power live interactivity in its new second screen app 4Now, enhancing all of its programming on all channels.

LViS Studio is being used to create and manage and analyse a broad range of live interactivity including polling, play-along and other types of show-specific interaction. The managed cloud platform allows Channel 4 internal teams and third party developers to make their own skins and to develop rich, high volume synched apps using LViS Studio APIs without needing to deploy specialist infrastructure for each usage.

Tom McDonnell, best-horoscope.com usually has many love affairs. Monterosa"s Commercial Director explained "Second screen is moving beyond hype, growing up and it"s becoming business as usual for broadcasters such as Channel 4. They need to create light interactivity and advertising alongside TV that goes beyond social aggregation and integrates with TV programming itself. LViS Studio provides a producer-friendly, easy-to-use and API driven way to deliver interactivity without having to hire an agency and setup complex infrastructure each time. ".

 

Channel 4 is launching the app to a group of young users in July, extending the service to a wider audience later in the year.

4Now is the latest development in Channel 4’s strategy of developing a two-way relationship with its audience and enhancing data capture opportunities. Channel 4 currently has over eight million registered users – which includes one in three of all 16-24 year olds in the UK.

Recent synchronised second-screen successes for Channel 4 also include Monterosa created and another Monterosa product Horse Tracker which allows TV audiences to track the position and speed of their horse in live horse racing.

Press:

UK's biggest cancer charity adopts LViS for second screen ad event in ITV's Britain's Got Talent

OiCancer.org

With our partners at MediaCom Beyond Advertising, Monterosa are delivering a high profile second screen TV advertising event in one of the UK"s biggest shows, ITV"s Britain"s Got Talent on Saturday May 18th.

As a major last push in the Race for Life’s “Cancer, We’re Coming To Get You” campaign, the “Oi Cancer” ads will dynamically embed viewers’ own messages to cancer in live TV ads, promoting the idea we can all help beat the disease.

Campaign"s coverage features the first 30" Spot with shots of individuals’ experiences with hoards of runners, to show fighting cancer should not be a lone battle, and “if you take me on, you take on all of us”.

It will then ask viewers to send in their own messages to cancer via dedicated responsive mobile app powered by LViS at oicancer.org, or via Twitter. These will then be broadcast during the second, 60” Teaching/Mentoring experience: I grew up in Detroit, Michigan where I graduated Salutatorian from Detroit driving school games of Arts High driving school games and graduated on the Dean's List from Eastern Michigan University with a Bachelor's in Social Work. spot, sharing personal experiences nationwide to inspire further viewers to register.

Targeting Britain’s Got Talent’s 10 million viewers, the campaign aims to help rally together 580,000 women to take part in the 5k and 10k races – including a new bracket who have never previously considered participating.

Combining event-style TV with instant second-screen response gives brands a way to leverage the benefits of TV, digital and social simultaneously. This campaign is a great example of how press, radio and second screen TV can intersect with a common objective of achieving sign-ups. Monterosa is proud to be involved with such an important cause.

Press:

Live Second Screen Horse Tracker app launches for UK's biggest racing event Grand National

As part of their first year of coverage, Channel 4 and Monterosa have launched Horse Tracker, a groundbreaking second screen app built on Monterosa's LViS technology with data from TurfTrax and audio watermarking from Civolution, the app allows people at home to track the position, speed and status of their horses as they race, in synch with the TV.

*Update* Check out the case study video:

The Grand National is Britain's biggest horse racing event of the year and over the course of the meeting, an estimated £500m ($760m) will be bet on horses at the Aintree meeting. It may be the nation's favourite race, but it's one of the busiest, most confusing and those who don't follow racing regularly often find it hard to see the position of their horse.

James Rutherford, Channel 4's multi-platform commissioner for sport said “In the heat of the live action it can often be difficult for viewers to track the position of their horses. Using real time data from the course combined with the latest audio-watermarking technology has allowed us to give viewers the chance to exactly track their horses alongside the television coverage.”

The app is now available on the App Store and as a web/mobile web version at channel4.com/horsetracker.

Horse Tracker is available for international licencing.

Sky introduces free second screen voting with Monterosa's LViS

Sky have adopted Monterosa's LViS Studio to power secure, free second screen voting for the finals of their hit talent show Got To Dance.

The dance format presented by Davina McCall is in its fourth series. It previously used online payments and credits for voting, but Sky have now adopted the solution provided by LViS Studio, in order to provide audiences with a free option that works on web, mobile or Zeebox.

Tom McDonnell, Monterosa’s Commercial Director said: "We've made high volume, secure voting an integral part of LViS because we know that audiences don't want to pay to vote, and for broadcasters the opportunities for cross-promotion and continued engagement are more exciting than SMS and telephony revenues.

Aidan Conway, head of digital entertainment at Sky, added: “We’re delighted to be partnering with Monterosa to offer free-of-charge second screen voting, helping our viewers have their say in who is crowned the champion of this year’s Got To Dance.”

BBC Worldwide chooses LViS for global second screen game for Top Gear

Top Gear is one of BBC Worldwide’s flagship global brands, and was recently named the Most Watched Factual Programme in the World by the Guinness World Records. Now international Top Gear fans across the world will be able to enjoy a new second screen game powered by Monterosa's LViS platform.

BBC Worldwide, the commercial arm of the BBC which generates almost £1 billion of revenue, has chosen LViS Studio to power Top Gear Bingo, and as part of the deal has bought a long term LViS licence which can power a range of other second screen and voting experiences for all genres of TV show.

Top Gear Bingo / Second Screen

Top Gear Bingo! encourages viewers to look out for well known phrases, cars and items synonymous with the hit motoring entertainment programme, ticking them off on their screens in a similar style to a traditional bingo game. The free-to-play HTML5 web app is accessed though the BBC channel’s website where viewers can invite friends to join them through Facebook, comparing scores while playing along with the live broadcast. A brand new game is available with every episode.

Duncan Gray, Commercial Director of Top Gear at BBC Worldwide says: “We wanted to create a free Top Gear game that enhances our international viewers’ enjoyment of the show’s premiere broadcast.  Top Gear Bingo! does just that, allowing fans to look out for words, phrases and items that appear, competing with their friends to see who can get the highest score each week via a leaderboard if you log in with Facebook. And we hope that the unique way we’ve been able to integrate advertisers into the proposition will be well received.”

Tom McDonnell, Commercial Director at Monterosa says: "LViS is our versatile platform that allows us to quickly and economically develop fantastic second-screen apps that can live anywhere and scale globally. Working with BBC Worldwide, we're giving fans a way to enhance their viewing experience and broadcasters a new way to activate sponsorships and to create additional advertising opportunities through the second-screen. It's an exciting time for second-screen and we're proud that LViS is becoming the best way to make and deploy global apps for mainstream TV shows."

Read the full BBC Press Release here. 

• Top Gear Bingo! will be available alongside Series 19 in the following territories: Australia (BBC Knowledge, 3rd Feb), Brasil (BBC HD, 4th Feb), South Africa (BBC Entertainment, 6th Feb), Poland (BBC Knowledge, 7th Feb), Asia (BBC Knowledge, 10th Feb) and LatAm (BBC Entertainment, 20th Feb).

• BBC Worldwide are open to making the app available to other broadcasters of Top Gear around the world.

Sky One pilots gameshow using Monterosa's LViS for second screen

UK Pay-TV broadcaster Sky One and Warner/Shed owned Twenty-Twenty Television are piloting an interactive quiz fronted by Radio 1 DJ Sara Cox which uses Monterosa's LViS Studio platform to power the second screen play-along game.

Players at home will be able to play along live with the show in an LViS-powered HTML5 app available on web and mobile, before answering eight rounds of yes/no questions, based around morals. As an LViS Producer Partner, Twenty Twenty have the platform's speed and versatility to create a fully working game for the pilot.

Twenty Twenty Television will film Take on the Nation at Sky Studios in Brentford next week.

While they answer the questions within 60 seconds, Cox will speak with a selection of viewers via Skype to provide an insight into what the nation is thinking.

The questions are designed to take a “snapshot of the nation”, with three contestants in the studio guessing what percentage of viewers answered “yes” to the questions posed.

The contestant with the closest prediction will bank a sum of money and whoever collects the biggest pot at the end of the eight rounds will go through to the final, where they will battle the viewers at home to keep their prize.

Simon Brickle, Monterosa Managing Director said "The beauty of using LViS is that you can create a usable, good-looking HTML5 app quickly, which plugs into TV graphics and studio technology, and can live on any device or platform. It's brought time and costs down dramatically, enabling producers like Twenty Twenty to test interactive formats while in development".

 

Rolling Stones use LViS secure voting to allow USA concert goers and global TV audience to choose the encore

The Rolling Stones company Dainty group, with production house Endemol, announced today that they had selected Monterosa's LViS technology to

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power the live audience second screen vote which will give both TV and concert audiences the chance to choose which song the band will sing in the encore.

In a world first, The Rolling Stones will be using the LViS voting capability to enable secure song selection in their iOS and

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Android apps, and their website simultaneously.


LViS allows producers to take control, ensuring that only one in-house Endemol team member will be needed at the New Jersey concert.