Viewing entries tagged
Monterosa

HELLO! Magazine to use Monterosa's FanBot in search for "Star Mum"

HELLO! Bot2.jpg
 
Facebook Messenger is soon going to be a powerful tool for publishers and I’m thrilled HELLO! is leading the way, using the expertise of Monterosa and their new FanBot voting product
— Rosie Nixon, Editor-in-Chief, HELLO!

HELLO! Magazine to use Monterosa's FanBot in search for "Star Mum"

HELLO! Magazine is teaming up with Monterosa to crown the nation’s ‘Star Mum’ in honour of Mother’s Day, using Monterosa’s FanBot to power live voting in Facebook Messenger.

The HELLO! Bot will feature a public vote to choose one of five Mums to be crowned the best in the UK. Powered by Monterosa’s groundbreaking FanBot and Messenger, the chatbot utilises our award-winning cloud platform, LViS, to create and manage the vote and will present each of the five fabulous mums in an easy-to-use Messenger conversation.

As an existing Facebook Media Solutions partner, Monterosa, has extensive experience delivering high-profile, live fan interaction products for leading media owners, brands and sports rights holders. Having just launched HappyBot, for BBC Earth; a brand new bot in Messenger which serves up tailored video montages, we are at the forefront of utilising Messenger bots to help brands engage meaningfully with their fans.

A panel of celebrity judges made up of Olympic Champion Rebecca Adlington, singer Kimberley Walsh, Loose Women panellist and model Penny Lancaster, BBC news anchor Kate Silverton and HELLO! blogger Jessica Knowles, has been busy narrowing down a longlist of 40 publicly nominated amazing mums-in-a-million to the shortlist of just five who will be featured in the vote.

The winning Mum will receive a fabulous prize including an overnight stay for two at the five-star Mandarin Oriental hotel in London, plenty of pampering, tickets to a West End show and the opportunity to experience what it’s like to be in the spotlight by starring in their very own HELLO! photo shoot.

Rosie Nixon, Editor-in-Chief, HELLO!: “I'm really excited about this unique collaboration between HELLO! and Facebook - it marks a special 'event' for us, and a first in magazine publishing. The icing on the cake is that we are pioneering some new technology at the same time. Facebook Messenger is soon going to be a powerful tool for publishers and I'm thrilled HELLO! is leading the way, using the expertise of Monterosa and their new FanBot voting product for our 'Star Mum' competition. It promises to make voting a fun and smooth process for users.”

Tom McDonnell, CEO, Monterosa: “With over a billion monthly active users globally, Facebook Messenger is growing in popularity. It provides a fantastic way to involve audiences in content and interactivity without the need for new apps. This is a great opportunity for Monterosa to showcase the live voting capabilities of our new FanBot product and to work with such a high profile publisher HELLO!”.

To cast a vote for the HELLO! Star Mum, simply search for HELLO! in Facebook Messenger or click HERE now

BBC Earth reconnects audiences with nature through new bot for Facebook Messenger with personalised video montages

 
‘Real Happy Moments’ is a groundbreaking bot for Messenger which serves up individually tailored video montages
 
We’re excited to partner with a leader in digital innovation like Monterosa, so that our fans can – for the first time – create personalised moments of Real Happiness and share them online
— Alex Ayling, Head of Digital Studios, BBC Worldwide

BBC Earth reconnects audiences with nature through new bot for Facebook Messenger with personalised video montages

‘Real Happy Moments’ bot to draw on BBC’s natural history archive, delivering clips to nature lovers globally

We're very pleased to announce that BBC Earth, the BBC’s global factual brand, has partnered with Monterosa to deliver ‘Real Happy Moments’, a groundbreaking bot for Messenger which serves up individually tailored video montages for natural history lovers globally.

We've delivered the solution based on our pioneering new FanBot™ product, which taps into Messenger’s growing user base of more than a billion monthly active users. Running on Monterosa’s award-winning interaction platform LViS, FanBot is made for large scale usage, working simultaneously across territories. In addition to personalised video, it has the ability to entertain audiences with live interactivity including voting, ratings and predictions based on user preferences.

For the BBC Earth solution, the Bot asks users a short series of questions, creating a personalised Happiness Profile. It then correlates those user preferences with BBC archive footage to produce individual Real Happy Moments: personalised, sharable montages with scenes selected using intelligent tag matching. Available through Messenger at any time of the week, based on their specific preferences.

Each video clip contains the name and Facebook profile picture of the user. Deploying machine learning techniques, the Bot uses feedback via emojis to improve the algorithm. It comes just as American audiences are tuning into Planet Earth II, which premiered on BBC America in February and forms part of BBC Earth’s Real Happiness Project.

Bots for Messenger are growing in popularity as a convenient, conversational way for companies to communicate and serve content to consumers, and this is the first time a broadcaster has utilised archive footage and smart automated editing to create content for each user individually.

In order to start a ‘chat’ with BBC Earth, Facebook users simply need to follow the link, tap the Message button on the official Facebook page, or to search Messenger for bbcearth.

Alex Ayling, Head of Digital Studios, BBC Worldwide said “We’re always looking at new and innovative ways to bring BBC Earth’s vast archive of incredible natural history content to our audiences around the world. We’re excited to partner with a leader in digital innovation like Monterosa, so that our fans can – for the first time – create personalised moments of Real Happiness and share them online to give even more people a chance to enjoy their uplifting effect.

Tom McDonnell, CEO, Monterosa: “Personalisation, short-form video and bots are three of the hottest topics in entertainment. We’re thrilled to partner with the BBC to break new ground with the launch of FanBot, utilising the growing Messenger platform as a new channel for video and the BBC’s amazing natural history footage.”

Monterosa is an existing Facebook Media Solutions partner.

Start your chat with Real Happy Moments here

Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

Comment

Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

Q the Music is FremantleMedia's new interactive music quiz format that premiered to a million viewers in Sweden on national broadcaster SVT. The format will be officially launched at MIPCOM this week.

 
The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

Contestants and celebs compete to prove their musical knowledge in the high-tech studio, while the audience at home play on their phones in sync with the show. Although pre-recorded, live audience leaderboards are cut into the show as it's transmitted, creating a feeling of live. The app even works for on-demand viewers, using audio recognition technology for synchronicity.

The real-time interactive experience is provided by Monterosa, embedded within SVT's new channel app and now offered to international broadcasters either as a standalone smartphone/tablet app or an embedded module for existing broadcaster VOD apps.

With Q the Music's impressive audience figures and an increasingly loyal mobile audience (participation numbers went up every episode in the series), could this signal post-hype growth of interactive TV formats? 

One might argue that interactivity never went away; prime-time talent and reality shows such as Got Talent, X Factor and Big Brother now involve audiences more than ever through social media, web or apps. A global shift away from SMS or telephone voting towards free mobile voting has proven successful for commercial broadcasters such as ITV in the UK and NBC in the US, who engage brand partners to add value for fans by providing free voting. 

Global production companies Talpa, Endemol and Banijay all have major interactive formats on their rosters and increasingly developing 'connected' TV ideas. 

In a world where commercial broadcasters are competing harder than ever for media and sponsorship budgets, advertiser demand for innovative fan engagement ideas is high. Both producers and broadcasters benefit directly from driving audiences to register or install apps, providing a one-to-one communication channel for targeted marketing and insight generation. 

While interactivity and TV have had their ups and downs creatively, the evidence points to continued audience and advertiser demand. All that's needed now are more bold creative ideas that integrate interactivity into the show format directly, engaging audiences during and after transmission across devices and platforms. 

Get in touch with David Julliene at MIPCOM to find out more about Monterosa's fan interaction platform and products. 

Phone David:  +33 6 03 01 41 91
Email: david@monterosa.co.uk

 

 

 

 

 

Comment

We've Moved!

Much as we'll miss the delights of endless queuing to get into Oxford Circus tube station at rush hour, not to mention fighting our way through the hordes of assiduous shoppers everyday, we're pleased to announce that we’ve now departed Great Castle Street for the headier climes of... Clerkenwell.

Monterosa Towers is now located at 2nd Floor, 5-9 Hatton Wall, EC1N 8HX. Although it’s been our new home for just a few days we’re already happily settling in. There’s still much to do to get the office looking just the way we want it, whilst carrying on with business as usual of course, but first things first – commencing the search for a new local. Oh wait, there's one right next door:

Hat and Tun pub

If you have any other eating-and-drinking-in-Farringdon tips, let us know in the comments. In the meantime, some new office photos for your viewing pleasure...

New Monterosa office photos

Photo of the new Monterosa office