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Love Island

Love island taps fan buzz with new reactive mobile shopping experience

 

We are using cutting-edge technology to create a shop that means fans can be “wearing” that the Islanders have said within hours of them saying it.

Monterosa partners with ITV2 to launch first-ever ‘reactive’ mobile shop for Love Island. The shop lives inside the Love Island companion app and gives fans instant access to slogan T-shirts and personalised water bottles from the show, as it airs.

ITV2’s Love Island is back and already making headlines. Its all-new companion app created by Monterosa features a world first real-time, in-app retail experience. Dubbed “Watch & Wear”, the pioneering Shop enables viewers to buy fashionable T-shirts and vests featuring slogans from the Islanders.

Each ‘fast fashion’ slogan T-shirt will be sold in a ‘flash sale’ for a period of time starting from the moment the contestant says the words that appear on the T-shirt.  Both women's and men's T-shirts and vests, in a variety of sizes will be available for £15 plus postage within the UK. The shop also stocks the iconic Love Island water bottles, which can be personalised with up to 11 characters for £15. Purchases will be made safely and securely and include frictionless payments with Apple Pay.

Will Van Rest, Director of Commerce & Ventures, ITV Online: This is an exciting and bold step for ITV; harnessing the buzz that is created around a show like Love Island by using cutting-edge technology to create a shop that means fans can be “wearing” that the Islanders have said within hours of them saying it. Not only that but you’ll be able to keep your fluids up this summer with exclusive, personalised water-bottles – now there’s something to celebrate.”

Tom McDonnell, CEO, Monterosa: “The Love Island audience is young, committed and the companion app’s success proves how digitally engaged they are. This is an audience that buy their fashion online, and on mobile. ITV’s ambition and faith in Monterosa has made this agile, reactive retailing experience possible.”

The Love Island app is available to download now from the Apple App Store and Google Play.

ITV signs multi-year deal with Monterosa as preferred partner for programme companion apps

Monterosa ITV Press Release.jpg
 
 
Monterosa is already a trusted partner providing some of our biggest show apps and I’m pleased that ITV’s digital team will be working with them on a series of major projects in the coming years.
— William van Rest, Online Editorial Director, ITV Digital Studios

We are delighted to announce that ITV has signed a multi-year deal with us to create a range of apps for its key formats. It comes hot on the heels of the highly successful I'm a Celebrity…Get Me Out of Here! (2016) app, the all-new ITV Racing app and last month’s newly launched Britain’s Got Talent app.

The deal will see Monterosa create new apps for the upcoming series of Love Island, starting Monday 5th June, and later in the year for The X Factor and I’m Celebrity. 

The apps will be powered by our award-winning LViS platform and innovative Fan Companion product. Fan Companion is an all-in-one native app experience that enables fans to interact with a show format throughout the week. It drives loyalty and provides a proven way to maximise the true value of fan data.

In the last 12 months Monterosa has powered over 515 million fan interactions and scored nine #1 apps in France, Portugal, Sweden, Chile and the UK - including I’m a Celebrity and Britain’s Got Talent for ITV.

William van Rest, Online Editorial Director, ITV Digital Studios: Monterosa is already a trusted partner providing some of our biggest show apps and I’m pleased that ITV’s digital team will be working with them on a series of major projects in the coming years. In selecting a preferred partner, we recognised Monterosa’s mix of creativity, technical and commercial capabilities with the reliability of the LViS platform which handles the huge number of fans that our shows attract.

Tom McDonnell, CEO, Monterosa: “ITV audiences love to interact with TV formats both live and between shows and we’re proud to have achieved many millions of app installs in the last 6 months alone. With this new commitment, we’re looking forward to evolving ITV’s fan interaction strategy by providing the best voting, play-along games and exclusive content to fans, and new digital activation for sponsors for new and existing shows.”

We'll be creating new apps for the upcoming series of Love Island, starting Monday 5th June, and later in the year for The X Factor and I’m Celebrity. 

The ITV Racing and Britain’s Got Talent apps are both available to download now from the App Store and Google Play, with others to follow later in the year.