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LViS

Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

Q the Music is FremantleMedia's new interactive music quiz format that premiered to a million viewers in Sweden on national broadcaster SVT. The format will be officially launched at MIPCOM this week.

 
The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

Contestants and celebs compete to prove their musical knowledge in the high-tech studio, while the audience at home play on their phones in sync with the show. Although pre-recorded, live audience leaderboards are cut into the show as it's transmitted, creating a feeling of live. The app even works for on-demand viewers, using audio recognition technology for synchronicity.

The real-time interactive experience is provided by Monterosa, embedded within SVT's new channel app and now offered to international broadcasters either as a standalone smartphone/tablet app or an embedded module for existing broadcaster VOD apps.

With Q the Music's impressive audience figures and an increasingly loyal mobile audience (participation numbers went up every episode in the series), could this signal post-hype growth of interactive TV formats? 

One might argue that interactivity never went away; prime-time talent and reality shows such as Got Talent, X Factor and Big Brother now involve audiences more than ever through social media, web or apps. A global shift away from SMS or telephone voting towards free mobile voting has proven successful for commercial broadcasters such as ITV in the UK and NBC in the US, who engage brand partners to add value for fans by providing free voting. 

Global production companies Talpa, Endemol and Banijay all have major interactive formats on their rosters and increasingly developing 'connected' TV ideas. 

In a world where commercial broadcasters are competing harder than ever for media and sponsorship budgets, advertiser demand for innovative fan engagement ideas is high. Both producers and broadcasters benefit directly from driving audiences to register or install apps, providing a one-to-one communication channel for targeted marketing and insight generation. 

While interactivity and TV have had their ups and downs creatively, the evidence points to continued audience and advertiser demand. All that's needed now are more bold creative ideas that integrate interactivity into the show format directly, engaging audiences during and after transmission across devices and platforms. 

Get in touch with David Julliene at MIPCOM to find out more about Monterosa's fan interaction platform and products. 

Phone David:  +33 6 03 01 41 91
Email: david@monterosa.co.uk

 

 

 

 

 

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TV 2 Norway licenses LViS Studio as their interaction platform

Norway’s biggest commercial broadcaster TV 2 has signed a 12-month LViS Studio licence deal as part of their 2014 business strategy, which places second screen social interaction at the core of their entertainment and sport programming.

Built on the LViS Powerbar and LViS Competitions APIs, TV 2’s first LViS-Powered experience has handball fans all over Norway ringing the virtual Cowbell in support of their women’s international team at the Handball World Championships. At key moments in the game, commentators urge viewers to go to TV2.no and ring the Cowbell, effectively “rating” what they’ve just watched. Straight after ringing the Cowbell, fans can enter TV 2’s competition to win a signed jersey by submitting a few of their details. And finally, using VizRT’s on-screen graphics, the Bell-o-Meter lets the viewers know just how much noise they’re all generating.

Tom McDonnell, Monterosa's CEO said, “TV2 is among the most forward-thinking broadcasters in global broadcast technology, investing in leaders such as VizRT and now LViS. We’re proud to be working to enhance their TV proposition for both audiences and advertisers.”

Nils Borhaug at TV2 added, “We know that LViS Studio will enable us to develop second-screen proposals enhancing TV experience for our viewers and offering new and exciting opportunities for our sponsors. Monterosa proved to be the most promising offering both based on functionality and flexibility of the LViS platform and also for their accumulated experience and knowledge working with a variety of broadcasters and brands.”

LViS chosen to power
Channel 4 second screen
app 4Now

4Now, powered by LViS

UK national commercial broadcaster Channel 4 has adopted Monterosa"s LViS Studio platform to power live interactivity in its new second screen app 4Now, enhancing all of its programming on all channels.

LViS Studio is being used to create and manage and analyse a broad range of live interactivity including polling, play-along and other types of show-specific interaction. The managed cloud platform allows Channel 4 internal teams and third party developers to make their own skins and to develop rich, high volume synched apps using LViS Studio APIs without needing to deploy specialist infrastructure for each usage.

Tom McDonnell, best-horoscope.com usually has many love affairs. Monterosa"s Commercial Director explained "Second screen is moving beyond hype, growing up and it"s becoming business as usual for broadcasters such as Channel 4. They need to create light interactivity and advertising alongside TV that goes beyond social aggregation and integrates with TV programming itself. LViS Studio provides a producer-friendly, easy-to-use and API driven way to deliver interactivity without having to hire an agency and setup complex infrastructure each time. ".

 

Channel 4 is launching the app to a group of young users in July, extending the service to a wider audience later in the year.

4Now is the latest development in Channel 4’s strategy of developing a two-way relationship with its audience and enhancing data capture opportunities. Channel 4 currently has over eight million registered users – which includes one in three of all 16-24 year olds in the UK.

Recent synchronised second-screen successes for Channel 4 also include Monterosa created and another Monterosa product Horse Tracker which allows TV audiences to track the position and speed of their horse in live horse racing.

Press:

Sky and Shine use LViS to deliver Take The Lead game for fans of hit dance format Got To Dance

Sky One and Shine-owned production company Princess have selected LViS to power "Take The Lead", their play-along game for fans of long-running hit dance format Got To Dance. The Davina McCall-fronted talent show features exceptional dancing talent and the game asks the audience to predict the outcome of each show in order to earn a maximum three star rating.

Using LViS APIs, the Monterosa creative team have developed the HTML5 adaptive play-along app in just a week. It features a series of live predictions created by the editorial team at Princess, and the ability for super fans to share their star rating and prove their Got To Dance prowess.

The game will reside on Sky.com and Zeebox.

Alex Button, senior producer at Monterosa said "The beauty of using LViS is that you can drop it into whatever context you like. In this case, Sky wanted to push the audience to both their website and to Zeebox."

"Sky are using LViS to economically deploy rich second screen interaction with their content. By leveraging the speed and flexibility of LViS, broadcasters can drive measurable ROI from the second screen", said Tom McDonnell, Monterosa Commercial Director.

Tom McDonnell, Monterosa co-founder

 

 

Rolling Stones use LViS secure voting to allow USA concert goers and global TV audience to choose the encore

The Rolling Stones company Dainty group, with production house Endemol, announced today that they had selected Monterosa's LViS technology to

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power the live audience second screen vote which will give both TV and concert audiences the chance to choose which song the band will sing in the encore.

In a world first, The Rolling Stones will be using the LViS voting capability to enable secure song selection in their iOS and

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Android apps, and their website simultaneously.


LViS allows producers to take control, ensuring that only one in-house Endemol team member will be needed at the New Jersey concert.