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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

Q the Music is FremantleMedia's new interactive music quiz format that premiered to a million viewers in Sweden on national broadcaster SVT. The format will be officially launched at MIPCOM this week.

 
The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

Contestants and celebs compete to prove their musical knowledge in the high-tech studio, while the audience at home play on their phones in sync with the show. Although pre-recorded, live audience leaderboards are cut into the show as it's transmitted, creating a feeling of live. The app even works for on-demand viewers, using audio recognition technology for synchronicity.

The real-time interactive experience is provided by Monterosa, embedded within SVT's new channel app and now offered to international broadcasters either as a standalone smartphone/tablet app or an embedded module for existing broadcaster VOD apps.

With Q the Music's impressive audience figures and an increasingly loyal mobile audience (participation numbers went up every episode in the series), could this signal post-hype growth of interactive TV formats? 

One might argue that interactivity never went away; prime-time talent and reality shows such as Got Talent, X Factor and Big Brother now involve audiences more than ever through social media, web or apps. A global shift away from SMS or telephone voting towards free mobile voting has proven successful for commercial broadcasters such as ITV in the UK and NBC in the US, who engage brand partners to add value for fans by providing free voting. 

Global production companies Talpa, Endemol and Banijay all have major interactive formats on their rosters and increasingly developing 'connected' TV ideas. 

In a world where commercial broadcasters are competing harder than ever for media and sponsorship budgets, advertiser demand for innovative fan engagement ideas is high. Both producers and broadcasters benefit directly from driving audiences to register or install apps, providing a one-to-one communication channel for targeted marketing and insight generation. 

While interactivity and TV have had their ups and downs creatively, the evidence points to continued audience and advertiser demand. All that's needed now are more bold creative ideas that integrate interactivity into the show format directly, engaging audiences during and after transmission across devices and platforms. 

Get in touch with David Julliene at MIPCOM to find out more about Monterosa's fan interaction platform and products. 

Phone David:  +33 6 03 01 41 91
Email: david@monterosa.co.uk

 

 

 

 

 

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Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

LViS powers second screen social TV

LViS powers second screen social TV

Tu Te Prend Pour Qui? (Who do you think you are?) is a new Social TV format piloting on France 4 this week. Four celebrity guests use iPads to play a Buzzfeed-inspired personality test made with Monterosa's LViS Studio platform. Question-by-question, the celebrities reveal their true selves while the audience at home play along with the exact same questions.

The brain-child of France TV's Social TV specialists Benjamin Thereaux and Michael Baeyens, Tu Te Prend Pour Qui? aims at a younger audience and is part of France TV's TVLab initiative which funds a range of innovative pilots every year.

How it works

The production team use the LVIS Foundation App to create a synched play-along game that works both in studio and at home. Extending LViS with its data APIs, they injected each player's answer choices into a special shot that shows all four celebrities and their chosen quiz answer. LViS even triggered sounds used in the show.

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

Check out the behind-the-scenes video:

Monterosa and LViS expand into Latin America with FunXperience partnership and C13 deal in Chile

Monterosa has expanded into Latin America through a new tie-up with Santiago-based digital entertainment specialist FunXperience, and a first deal with Chile’s Channel 13.

The LViS platform has been licenced to C13 to power live interactivity, voting and advertiser experiences for all shows, making its debut within hit show Vertigo, a long running local primetime celebrity chat format with a long history of SMS-based interactivity.

FunXperience have launched iOS and Android companion apps, powered by LViS, which both hit #1 in the App Store and Google Play respectively. Voting numbers were exceptional with 215,000 votes and #1 Twitter trend two weeks running.

The vote allows audiences to answer online polls, eliminate guests, and determinate the credibility of the answer of guests, watching the results of their voting in the app and in the first screen.

LViS provides the robust cloud infrastructure handling massive concurrent capacity needed by popular TV, along with workflow for content producers, APIs for developers, synched advertising for sponsors and rich data capture with analytics.

Simon Brickle, COO, Monterosa said: “Our experience of working with FunXperience and C13 has been very positive - they have taken advantage of our LViS App Library and developer SDK to make a popular broadcast app in very little time.”

Edgardo Bastías, Executive Director of Funxperience said: “We are happy to work with Monterosa and the LViS platform in changing the way TV is made in Chile, introducing new digital solutions to the entertainment industry”.