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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

Q the Music is FremantleMedia's new interactive music quiz format that premiered to a million viewers in Sweden on national broadcaster SVT. The format will be officially launched at MIPCOM this week.

 
The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

Contestants and celebs compete to prove their musical knowledge in the high-tech studio, while the audience at home play on their phones in sync with the show. Although pre-recorded, live audience leaderboards are cut into the show as it's transmitted, creating a feeling of live. The app even works for on-demand viewers, using audio recognition technology for synchronicity.

The real-time interactive experience is provided by Monterosa, embedded within SVT's new channel app and now offered to international broadcasters either as a standalone smartphone/tablet app or an embedded module for existing broadcaster VOD apps.

With Q the Music's impressive audience figures and an increasingly loyal mobile audience (participation numbers went up every episode in the series), could this signal post-hype growth of interactive TV formats? 

One might argue that interactivity never went away; prime-time talent and reality shows such as Got Talent, X Factor and Big Brother now involve audiences more than ever through social media, web or apps. A global shift away from SMS or telephone voting towards free mobile voting has proven successful for commercial broadcasters such as ITV in the UK and NBC in the US, who engage brand partners to add value for fans by providing free voting. 

Global production companies Talpa, Endemol and Banijay all have major interactive formats on their rosters and increasingly developing 'connected' TV ideas. 

In a world where commercial broadcasters are competing harder than ever for media and sponsorship budgets, advertiser demand for innovative fan engagement ideas is high. Both producers and broadcasters benefit directly from driving audiences to register or install apps, providing a one-to-one communication channel for targeted marketing and insight generation. 

While interactivity and TV have had their ups and downs creatively, the evidence points to continued audience and advertiser demand. All that's needed now are more bold creative ideas that integrate interactivity into the show format directly, engaging audiences during and after transmission across devices and platforms. 

Get in touch with David Julliene at MIPCOM to find out more about Monterosa's fan interaction platform and products. 

Phone David:  +33 6 03 01 41 91
Email: david@monterosa.co.uk

 

 

 

 

 

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Chile's Canal 13 launches Copa America app powered by LViS offering live voting in all matches

Chile's Canal 13 launches Copa America app powered by LViS offering live voting in all matches

C13_Copa_App
C13_Copa_App

Monterosa's partner in Chile, FunXperience, developed the Copa America app using LViS, which provides a cloud infrastructure robust enough to handle the massive concurrent capacity demanded by major live TV events. The app offers football fans a richer viewing experience and a deeper level of engagement by allowing them to vote for their man-of-the-match during games, play quizzes, and access polls and predictions.

The app, available in both iOS and Android versions, is sponsored by America Movil's Claro, the headline TV sponsor for Copa America 2015.

"FunXperience and Canal 13 have already proved beyond doubt with the Vertigo app — which generated more than 1,100,000 votes and was largely responsible for the show becoming Chile's No 1 Twitter trend for two weeks running — that they have the skill and vision to make a No 1 TV-related app using the LViS platform in very little time," said Simon Brickle, Monterosa's chief operating officer. "The Copa America app will build on that success to provide Chile's football fans with a whole new level of engagement with the beautiful game."

"We have found in LViS and Monterosa the perfect partners. After the success of the Vertigo second-screen experience that was built in under four weeks, we are taking this new step by taking second screen into sports," added Edgardo Bastias, executive director of FunXperience."

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

LViS powers second screen social TV

LViS powers second screen social TV

Tu Te Prend Pour Qui? (Who do you think you are?) is a new Social TV format piloting on France 4 this week. Four celebrity guests use iPads to play a Buzzfeed-inspired personality test made with Monterosa's LViS Studio platform. Question-by-question, the celebrities reveal their true selves while the audience at home play along with the exact same questions.

The brain-child of France TV's Social TV specialists Benjamin Thereaux and Michael Baeyens, Tu Te Prend Pour Qui? aims at a younger audience and is part of France TV's TVLab initiative which funds a range of innovative pilots every year.

How it works

The production team use the LVIS Foundation App to create a synched play-along game that works both in studio and at home. Extending LViS with its data APIs, they injected each player's answer choices into a special shot that shows all four celebrities and their chosen quiz answer. LViS even triggered sounds used in the show.

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

LViS Social TV Play-along

Check out the behind-the-scenes video:

France Télévisions use LViS Sports Companion app to activate GDF Suez sponsorship of French Open

Sunday 25th May is the first day of Rolland Garros, a.k.a. the French Open and France Télévisions have licenced and customised our shiny new, real-time LViS Sports Predictor HTML5 app, to activate fans of both the live stream and the TV broadcast.

Click here to check out the game and live stream (you must be in France to see the live stream)

With demand for sports sponsorship growing, and with increasing emphasis on performance marketing, media owners are under increasing pressure to deliver "active" sponsorships for brands.

The "Tennis Ace" companion is an extension of Energy company GDF Suez's sponsorship, which is embedded alongside the live stream on desktop and also opens up in mobile browsers for second screen fans. Unlockable competitions and a set of great prizes for winners, drive data capture (Canon digital camera? Yes please.)

The game lets tennis fans accumulate points as they predict outcomes of each game and match, with multiple predictions running at once. It's about knowledge too, and the producers have a set of tricky tennis quiz questions that'll be sent out at opportune moments when there are lulls in the action.

Fans can even save their scores between games, driving registration to the France Televisions site.

For Monterosa this is especially exciting because it's the first app to be licenced from the new LViS Store. The same Sports Presictor app with be re-versioned for the Tour de France in July and is now available to right-holders globally.

Our very nice customer Olivier Lendress, Director of Sport at France Télévisions Digital kindly supplied a quote, and in English (thanks!)..here it is:

"We've worked with Monterosa to create a great way to engage tennis fans during the live event. Using the LViS platform has helped us deliver the product rapidly and at scale. Our Social TV producers will be dedicated to driving content including predictions, trivia questions and other social media content for audiences and we're very excited to see the effect it will have with fans who watch the live stream and on TV."

The Sports Predictor game from the LViS Store includes these features

  • Point-scoring predictions. The sooner you choose, the more you win
  • Multiple, concurrent predictions
  • Multiple-choice trivia questions with or without pictures
  • Push interesting facts, stats and trivia
  • Achievements that unlock competition entry
  • Leaderboards
  • Search, moderate and push curated Tweets
  • Create and manage competitions with secure data capture
  • Personal profile and settings
  • Optional integration with Janrain or Gigya identity management

 

Get in touch if you’d like to learn more.

BBC Worldwide chooses LViS for global second screen game for Top Gear

Top Gear is one of BBC Worldwide’s flagship global brands, and was recently named the Most Watched Factual Programme in the World by the Guinness World Records. Now international Top Gear fans across the world will be able to enjoy a new second screen game powered by Monterosa's LViS platform.

BBC Worldwide, the commercial arm of the BBC which generates almost £1 billion of revenue, has chosen LViS Studio to power Top Gear Bingo, and as part of the deal has bought a long term LViS licence which can power a range of other second screen and voting experiences for all genres of TV show.

Top Gear Bingo / Second Screen

Top Gear Bingo! encourages viewers to look out for well known phrases, cars and items synonymous with the hit motoring entertainment programme, ticking them off on their screens in a similar style to a traditional bingo game. The free-to-play HTML5 web app is accessed though the BBC channel’s website where viewers can invite friends to join them through Facebook, comparing scores while playing along with the live broadcast. A brand new game is available with every episode.

Duncan Gray, Commercial Director of Top Gear at BBC Worldwide says: “We wanted to create a free Top Gear game that enhances our international viewers’ enjoyment of the show’s premiere broadcast.  Top Gear Bingo! does just that, allowing fans to look out for words, phrases and items that appear, competing with their friends to see who can get the highest score each week via a leaderboard if you log in with Facebook. And we hope that the unique way we’ve been able to integrate advertisers into the proposition will be well received.”

Tom McDonnell, Commercial Director at Monterosa says: "LViS is our versatile platform that allows us to quickly and economically develop fantastic second-screen apps that can live anywhere and scale globally. Working with BBC Worldwide, we're giving fans a way to enhance their viewing experience and broadcasters a new way to activate sponsorships and to create additional advertising opportunities through the second-screen. It's an exciting time for second-screen and we're proud that LViS is becoming the best way to make and deploy global apps for mainstream TV shows."

Read the full BBC Press Release here. 

• Top Gear Bingo! will be available alongside Series 19 in the following territories: Australia (BBC Knowledge, 3rd Feb), Brasil (BBC HD, 4th Feb), South Africa (BBC Entertainment, 6th Feb), Poland (BBC Knowledge, 7th Feb), Asia (BBC Knowledge, 10th Feb) and LatAm (BBC Entertainment, 20th Feb).

• BBC Worldwide are open to making the app available to other broadcasters of Top Gear around the world.

Sky One pilots gameshow using Monterosa's LViS for second screen

UK Pay-TV broadcaster Sky One and Warner/Shed owned Twenty-Twenty Television are piloting an interactive quiz fronted by Radio 1 DJ Sara Cox which uses Monterosa's LViS Studio platform to power the second screen play-along game.

Players at home will be able to play along live with the show in an LViS-powered HTML5 app available on web and mobile, before answering eight rounds of yes/no questions, based around morals. As an LViS Producer Partner, Twenty Twenty have the platform's speed and versatility to create a fully working game for the pilot.

Twenty Twenty Television will film Take on the Nation at Sky Studios in Brentford next week.

While they answer the questions within 60 seconds, Cox will speak with a selection of viewers via Skype to provide an insight into what the nation is thinking.

The questions are designed to take a “snapshot of the nation”, with three contestants in the studio guessing what percentage of viewers answered “yes” to the questions posed.

The contestant with the closest prediction will bank a sum of money and whoever collects the biggest pot at the end of the eight rounds will go through to the final, where they will battle the viewers at home to keep their prize.

Simon Brickle, Monterosa Managing Director said "The beauty of using LViS is that you can create a usable, good-looking HTML5 app quickly, which plugs into TV graphics and studio technology, and can live on any device or platform. It's brought time and costs down dramatically, enabling producers like Twenty Twenty to test interactive formats while in development".