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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

Q the Music is FremantleMedia's new interactive music quiz format that premiered to a million viewers in Sweden on national broadcaster SVT. The format will be officially launched at MIPCOM this week.

 
The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

Contestants and celebs compete to prove their musical knowledge in the high-tech studio, while the audience at home play on their phones in sync with the show. Although pre-recorded, live audience leaderboards are cut into the show as it's transmitted, creating a feeling of live. The app even works for on-demand viewers, using audio recognition technology for synchronicity.

The real-time interactive experience is provided by Monterosa, embedded within SVT's new channel app and now offered to international broadcasters either as a standalone smartphone/tablet app or an embedded module for existing broadcaster VOD apps.

With Q the Music's impressive audience figures and an increasingly loyal mobile audience (participation numbers went up every episode in the series), could this signal post-hype growth of interactive TV formats? 

One might argue that interactivity never went away; prime-time talent and reality shows such as Got Talent, X Factor and Big Brother now involve audiences more than ever through social media, web or apps. A global shift away from SMS or telephone voting towards free mobile voting has proven successful for commercial broadcasters such as ITV in the UK and NBC in the US, who engage brand partners to add value for fans by providing free voting. 

Global production companies Talpa, Endemol and Banijay all have major interactive formats on their rosters and increasingly developing 'connected' TV ideas. 

In a world where commercial broadcasters are competing harder than ever for media and sponsorship budgets, advertiser demand for innovative fan engagement ideas is high. Both producers and broadcasters benefit directly from driving audiences to register or install apps, providing a one-to-one communication channel for targeted marketing and insight generation. 

While interactivity and TV have had their ups and downs creatively, the evidence points to continued audience and advertiser demand. All that's needed now are more bold creative ideas that integrate interactivity into the show format directly, engaging audiences during and after transmission across devices and platforms. 

Get in touch with David Julliene at MIPCOM to find out more about Monterosa's fan interaction platform and products. 

Phone David:  +33 6 03 01 41 91
Email: david@monterosa.co.uk

 

 

 

 

 

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Monterosa's LViS platform scoops Best Connected Technology Breakthrough award at the MediaTel Connies

Monterosa's LViS platform scoops Best Connected Technology Breakthrough award at the MediaTel Connies

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We're thrilled that LViS has picked up the MediaTelBest Connected Technology Breakthrough award. LViS is Monterosa's groundbreaking real-time multiscreen platform that makes it easy to create and deploy live interaction with TV and digital signage.

"The breadth of applications of the LViS platform was particularly impressive; as was the list of top tier clients that Monterosa have been able to sign"

The judges were impressed with the global traction achieved in a short space of time, and that LViS created "new forms of saleable media".

Developers or product managers can sign up for access at LViS.io and content producers or rights holders can see what's possible with LViS here

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Channel 4 Horse Tracker wins Best Technology by a Broadcaster award at the Sport Tech awards in London

Million Pound Drop play-along game

Channel 4 Horse Tracker, the real-time sports tracking app created by Monterosa and powered by http://lvis.io just won "Best Technology by a Broadcaster" at the Sports Technology Awards in London.

Now ready for its third Grand National, Horse Tracker uses real-time Turftrax tracking data and with sync powered by watermarking from Kantar Media (previously Civolution), the iOS and HTML5 app presents live maps, speed and other horse data to mainstream fans of The Grand National. It includes live odds integration and mobile advertising for sponsors.

Check out the case study here

The Million Pound Drop mobile app smashes through the three million downloads barrier.

One of Endemol’s biggest global formats, The Million Pound Drop is enduringly popular on the second screen, and the iOS and Android app has gathered a huge following since its release in 2012.

Fans continue to play along with the show in their droves, and an impressive 10% of users have also paid for the “Play Anytime” premium version of the game, plus a range of themed question packs - in the mobile and social gaming world, 2% is regarded as an excellent conversion rate.

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These impressive figures are testament to the value of a great TV format whose second screen game, for thousands of fans, is inextricably linked with its continuing ability to entertain.