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The Jockey Club’s ‘Race On’ app the first in British sport to offer mobile ticketing for general admission



Mobile ticketing now available at The Jockey Club’s 15 racecourses nationwide

268-year-old organisation welcomes nearly two million people a year to events including The Cheltenham Festival, the Randox Health Grand National and The Investec Derby

Racegoers at this week’s Cheltenham Festival have become the first people in Britain to use app-based mobile tickets for general admission to a sports event, after The Jockey Club launched the feature as part of its new ‘Race On’ app.

The Race On app has been developed to enhance the customer experience at the 348 racedays The Jockey Club stages annually across its 15 racecourse venues nationwide, which welcome nearly two million spectators each year, as well as for those people following the races from off-course.

As well as offering mobile tickets to those purchasing general admission and with an easy share option to send on to members of their party, the app also offers a series of other features. These include a live race card, instant results, competitions to play against fellow racegoers – including a five horse selector to engage people in the sport, maps of facilities and ‘Golden Moments’ that provide prizes including visits to the parade ring to see the horses up close and even presenting trophies on some racedays. It is now freely available to download for Apple and Android devices.

In addition to The Cheltenham Festival, which welcomes more than 250,000 people over four days this week, other events staged by The Jockey Club include the Randox Health Grand National Festival, The Investec Derby Festival, the QIPCO Guineas Festival and the Moët & Chandon July Festival.

The Jockey Club took the decision to offer mobile tickets following extensive trials. Many Britons already use app-based tickets for the likes of air travel, for example, while in sport a number of US stadia have introduced the practice. Other types of mobile tickets, including as PDFs sent by email or text, have been used to access various UK events.

Paul Fisher, Chief Executive of Jockey Club Racecourses, said “So much of what we do is about listening to how we can make a person’s raceday experience even better and we’re constantly innovating to do so.

“I’m very proud The Jockey Club has achieved another first in sport by introducing mobile ticketing through our app, along with its many other launch features, from at-a-glance runners and riders information to competitions to play with your friends or family and against other racegoers.

“And because we’re always in listening mode, the features on the app today are just the start. We are already working with our partners Monterosa on future developments as part of a long-term relationship, so the plan is for Race On to keep getting better.”

The mobile app has been developed in partnership with leading fan technology firm, Monterosa, which has created apps for ITV’s Love Island, X-Factor, The Voice, ITV Racing and I’m a Celebrity Get Me Out of Here, as well as for Team GB and Visa for the 2018 Olympic Winter Games; adidas; BBC; EA Sports; NFL; Sky and World Rugby.

Ben Barker, Commercial Director of Monterosa, said “Monterosa is very proud to be working with The Jockey Club to deliver the Race On app that forms a key part of the vision for digital engagement with racegoers. Focused on enhancing the raceday experience with mobile ticketing, digital race cards, a free play prediction game, the latest racing content and an ambitious, innovative roadmap, Race On will change how The Jockey Club will be able to interact with racegoers.”

Mobile tickets will be available through the Race On app for all of The Jockey Club events for customers purchasing tickets that do not require a ‘swing badge’. The Jockey Club recognises the popularity of swing badges and the role they play in providing access to different facilities at racecourses. Therefore swing badges will continue to be delivered to customers in the normal way.

The Jockey Club’s racecourses are Aintree, Carlisle, Cheltenham, Epsom Downs, Exeter, Haydock Park, Huntingdon, Kempton Park, Market Rasen, Newmarket July Course, Newmarket Rowley Mile, Nottingham, Sandown Park, Warwick and Wincanton.


Team GB, Visa & Monterosa launch new interactive fan engagement app for PyeongChang Winter Olympic Games




Visa utilises Monterosa’s Sport Companion app to power live interaction with fans whilst Team GB competes at the 2018 PyeongChang Olympic Winter Games

The British Olympic Association, Visa and Monterosa have worked together to deliver the new official Team GB app designed to enhance the supporting experience for fans across the UK during PyeongChang 2018.

Launched in the build-up to the Games, the new, free app provides fans with all the latest news and medal standings from the competition, the event schedule highlighting all Team GB activity and an area that focuses on the sports and Team GB athletes participating in South Korea.

Like the 2016 Rio Olympic Games app, which was also made available in partnership with Visa, the 2018 Olympics Winter Games app will bring Team GB fans closer to all the action in PyeongChang through real-time updates and results. Visa has sponsored the Olympic Games since 1986, and during this time, has grown alongside the Olympic Games into the leading innovative payment technology brand in the world.

Furthermore, by utilising Monterosa’s native app product, Sport Companion, fans can interact with Team GB throughout the Games via a series of trivia challenges, audience polls and voting elements appearing regularly alongside social media posts from the Team and athletes.

The British Olympic Association have combined the Sport Companion functionality with Monterosa’s fan interaction platform LViS to bring a media rich experience to both fans watching at home and those that have travelled to support the team from the slopes. Monterosa’s LViS platform is the defacto solution for sports rightsholders, broadcasters and brands who are looking to engage and interact with fans around the world in multiple languages and at scale.

British Olympic Association, Commercial Director Tim Ellerton said: “We are constantly looking at ways to engage with our fans and the app that Visa created during Rio 2016 was a huge success, which provided brilliant up to the second updates and information. Working with Monterosa we’re excited to develop and extend the scope of what the app can offer to fans and it is great to be able to share the app today in the build-up to PyeongChang 2018.” 

Suzy Brown, UK and Ireland Marketing Director at Visa, said: “The vision we have at Visa is to be the best way to pay and be paid, for everyone, everywhere, so are very aware that more and more people are embracing mobile technology for everything from paying for their daily commute to getting live updates on their favourite sports. The app is great for anyone wanting to follow Team GB in PyeongChang and will bring supporters closer to the action in real time. We particularly urge fans to download the app to follow the progress of Team Visa athletes Billy Morgan and Elise Christie who will be aiming to win in South Korea.”

Ben Barker, Commercial Director, Monterosa said: “We are really excited to be working with the BOA and Visa to provide a leap forward in the fan experience for what we all hope will be a ground-breaking Olympic Winter Games for Team GB. Utilising our Sports Fan Companion app product, we'll be letting Team GB fans get under the skin of the athletes, schedule their daily viewing and create really sharable experiences”.

The Team GB: Winter Games app is now available for free download on mobile and tablet from the Apple App Store and Google Play Store.


Love island taps fan buzz with new reactive mobile shopping experience


We are using cutting-edge technology to create a shop that means fans can be “wearing” that the Islanders have said within hours of them saying it.

Monterosa partners with ITV2 to launch first-ever ‘reactive’ mobile shop for Love Island. The shop lives inside the Love Island companion app and gives fans instant access to slogan T-shirts and personalised water bottles from the show, as it airs.

ITV2’s Love Island is back and already making headlines. Its all-new companion app created by Monterosa features a world first real-time, in-app retail experience. Dubbed “Watch & Wear”, the pioneering Shop enables viewers to buy fashionable T-shirts and vests featuring slogans from the Islanders.

Each ‘fast fashion’ slogan T-shirt will be sold in a ‘flash sale’ for a period of time starting from the moment the contestant says the words that appear on the T-shirt.  Both women's and men's T-shirts and vests, in a variety of sizes will be available for £15 plus postage within the UK. The shop also stocks the iconic Love Island water bottles, which can be personalised with up to 11 characters for £15. Purchases will be made safely and securely and include frictionless payments with Apple Pay.

Will Van Rest, Director of Commerce & Ventures, ITV Online: This is an exciting and bold step for ITV; harnessing the buzz that is created around a show like Love Island by using cutting-edge technology to create a shop that means fans can be “wearing” that the Islanders have said within hours of them saying it. Not only that but you’ll be able to keep your fluids up this summer with exclusive, personalised water-bottles – now there’s something to celebrate.”

Tom McDonnell, CEO, Monterosa: “The Love Island audience is young, committed and the companion app’s success proves how digitally engaged they are. This is an audience that buy their fashion online, and on mobile. ITV’s ambition and faith in Monterosa has made this agile, reactive retailing experience possible.”

The Love Island app is available to download now from the Apple App Store and Google Play.

ITV signs multi-year deal with Monterosa as preferred partner for programme companion apps

Monterosa ITV Press Release.jpg
Monterosa is already a trusted partner providing some of our biggest show apps and I’m pleased that ITV’s digital team will be working with them on a series of major projects in the coming years.
— William van Rest, Online Editorial Director, ITV Digital Studios

We are delighted to announce that ITV has signed a multi-year deal with us to create a range of apps for its key formats. It comes hot on the heels of the highly successful I'm a Celebrity…Get Me Out of Here! (2016) app, the all-new ITV Racing app and last month’s newly launched Britain’s Got Talent app.

The deal will see Monterosa create new apps for the upcoming series of Love Island, starting Monday 5th June, and later in the year for The X Factor and I’m Celebrity. 

The apps will be powered by our award-winning LViS platform and innovative Fan Companion product. Fan Companion is an all-in-one native app experience that enables fans to interact with a show format throughout the week. It drives loyalty and provides a proven way to maximise the true value of fan data.

In the last 12 months Monterosa has powered over 515 million fan interactions and scored nine #1 apps in France, Portugal, Sweden, Chile and the UK - including I’m a Celebrity and Britain’s Got Talent for ITV.

William van Rest, Online Editorial Director, ITV Digital Studios: Monterosa is already a trusted partner providing some of our biggest show apps and I’m pleased that ITV’s digital team will be working with them on a series of major projects in the coming years. In selecting a preferred partner, we recognised Monterosa’s mix of creativity, technical and commercial capabilities with the reliability of the LViS platform which handles the huge number of fans that our shows attract.

Tom McDonnell, CEO, Monterosa: “ITV audiences love to interact with TV formats both live and between shows and we’re proud to have achieved many millions of app installs in the last 6 months alone. With this new commitment, we’re looking forward to evolving ITV’s fan interaction strategy by providing the best voting, play-along games and exclusive content to fans, and new digital activation for sponsors for new and existing shows.”

We'll be creating new apps for the upcoming series of Love Island, starting Monday 5th June, and later in the year for The X Factor and I’m Celebrity. 

The ITV Racing and Britain’s Got Talent apps are both available to download now from the App Store and Google Play, with others to follow later in the year.