Norway’s biggest commercial broadcaster TV 2 has signed a 12-month LViS Studio licence deal as part of their 2014 business strategy, which places second screen social interaction at the core of their entertainment and sport programming.
Built on the LViS Powerbar and LViS Competitions APIs, TV 2’s first LViS-Powered experience has handball fans all over Norway ringing the virtual Cowbell in support of their women’s international team at the Handball World Championships. At key moments in the game, commentators urge viewers to go to TV2.no and ring the Cowbell, effectively “rating” what they’ve just watched. Straight after ringing the Cowbell, fans can enter TV 2’s competition to win a signed jersey by submitting a few of their details. And finally, using VizRT’s on-screen graphics, the Bell-o-Meter lets the viewers know just how much noise they’re all generating.
Tom McDonnell, Monterosa's CEO said, “TV2 is among the most forward-thinking broadcasters in global broadcast technology, investing in leaders such as VizRT and now LViS. We’re proud to be working to enhance their TV proposition for both audiences and advertisers.”
Nils Borhaug at TV2 added, “We know that LViS Studio will enable us to develop second-screen proposals enhancing TV experience for our viewers and offering new and exciting opportunities for our sponsors. Monterosa proved to be the most promising offering both based on functionality and flexibility of the LViS platform and also for their accumulated experience and knowledge working with a variety of broadcasters and brands.”