BBC Worldwide has partnered with Monterosa to produce a companion app for global format Dancing With The Stars. The iOS and Android app allows fans to participate by rating the dance performances, playing games and accumulating loyalty points for the chance to win tickets to watch the show live. The app will be offered to BBCW’s broadcast partners as a ready-made product to accompany the TV show.
This is the first official companion app for the Dancing with the Stars franchise offering broadcasters a ready-made product to accompany the format. Responding to a growing trend for multi-screen viewing and increased time spent on mobile devices, the app offers broadcasters an opportunity to enhance the value of their advertising and sponsorship opportunity by including mobile second screen advertising, competitions and other branded experiences in ad breaks.
The app is built on the Monterosa LViS platform. In 2015, LViS won both the Mediatel Connected Consumer and Broadcast Digital 'Platform Innovation' awards.