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Monterosa and EA SPORTS smash 2018 FIFA World Cup Predictor targets

Monterosa’s LViS interaction platform was selected by EA SPORTS to power their global World Cup prediction experience, smashing engagement targets with over 850,000 fans across the planet interacting with the brand during the month-long competition.

The launch of the EA SPORTS World Cup Predictor coincided with the release of the free in-game FIFA 18 World Cup update, designed to extend the conversation with football fans and create a genuine position for EA SPORTS throughout the competition.

In the run up to the tournament’s big kick-off, EA SPORTS asked fans to predict the top two teams from each Group, continuing through the official World Cup format to predict their overall World Cup 2018 winner. At each step, fans were able to review EA SPORTS’ own prediction, from a pre-simulated tournament they had carried out within FIFA 18 World Cup update, highlighting official FIFA and popular FIFA Ultimate Team visual assets.

Once predicted, fans had the option to first share their result with friends and family through integrated social sharing with Facebook, Twitter and WhatsApp platforms, then enter a prize draw for the chance to win a package of EA SPORTS rewards. This extension to the experience proved successful as dwell time with each fan lasted over 16 minutes, more than 100,000 result cards were shared and in excess of 100,000 fans entered the prize draw.

The experience evolved as the tournament began, moving to a daily conversation with fans who carried out an innovative ‘Tinder style’ swipe through a shortlist of players to select their Man of the Match, connecting directly with EA SPORTS’ FIFA Ultimate Team feature to reveal in-game upgrades to chosen players each evening. This regular activity allowed EA SPORTS to continue to blur the lines between the real and virtual games.

Monterosa’s LViS interaction platform was at the heart of the delivery, providing the scale, security and internationalisation (the Predictor was available in 12 different languages) to successfully power always-on interactivity with a massive global audience. The platform’s accessibility and real-time nature allowed EA SPORTS’ Social team to react to tournament events and fan reactions, rapidly tailoring the Man of the Match shortlist to suit.

Jon Cole, Global Community Engagement Strategist at EA SPORTS commented “The FIFA World Cup Predictor was central to EA SPORTS FIFA’s engagement strategy this summer and we’re thrilled to see so many fans around the world interact with both experiences. Without Monterosa’s LViS platform and their experience of exciting global audiences, we wouldn’t have been able to deliver the quality of interaction we did, across 12 languages, to help continue the influence of EA SPORTS FIFA on the World’s Game.”

Ben Barker, Commercial Director at Monterosa commented “We knew coming into the FIFA World Cup that EA SPORTS had ambitious targets to meet, and therefore seeing 12 markets activate our World Cup Predictor and smashing the targets set has been tremendously rewarding for the team. Multi-market campaigns used to be expensive, and time consuming, but the configurability within our platform LViS eliminates these factors for brands looking to maximise global sponsorship.

 

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MIP Preview: Gameshow Live! allows broadcasters and content producers to make next-gen live mobile gameshows

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To coincide with this year's MIP in Cannes, we're thrilled to preview details of our new solution for interactive mobile gameshows, Gameshow Live! 

Check it out here. 

Combining our award-winning interaction platform LViS with low latency streaming and a fantastic array of trivia formats, we're rolling out the solution to help broadcasters, content producers and brands deliver top notch interactivity for live mobile users.

 How it works

How it works

Initially GSL will be available to a limited number of clients. If you would like to register your interest or meet up at MIP, please get in touch.

 

 

 

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How we launched 7 massive fan engagement apps in 5 languages, in just 6 weeks

 
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It's been quite the start to 2018 at Monterosa, with the launch of new fan engagement apps in France, UK, Denmark, Sweden and Finland.

  • Team GB Olympics App with the British Olympic Association
  • Seul contre Tous (All Against One) with France 2
  • X Factor Denmark with DR
  • Denmark's Got Talent with TV2
  • Dancing on Ice with ITV in the UK
  • Survival of The Fittest with ITV
  • Cue The Music in Finland with TV5 (Discovery)
  • Grand Prix (Eurovision) Denmark with DR
  • Så ska det låta with SVT

All of them have hit Top 10 spots in the local App Store/Play Store, with X Factor, Got Talent and Grand Prix all achieving impressive #1's in Denmark. 

What's the secret to delivering such an array of successful, high-volume engagement apps in multiple languages? Of course, our talented and expert team, but also the robust performance and versatility of Monterosa's "LViS" interaction platform, on top of which our native app product, Fan Companion is deployed.

The powerful combination provides a set of benefits for sports and entertainment organisations:

  • Rapid deployment
  • Robust infrastructure for demanding peaks of traffic
  • Array of interactive 'Elements' like Trivia, Raters, Predictions 
  • Gamification
  • Secure vote management and user verification
  • Integration with CMS, Video Platforms, Ad servers and TV graphics
 
 

Stay tuned to hear more about our major international app releases this year, throughout Europe and beyond!

 

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Thinking of making your own HQ Trivia? 5 things you should think about first

Monterosa started its life creating one of the first interactive TV shows “Test The Nation” for the BBC (remember that?!). Since then we have made interactivity for countless TV formats, the most successful of which was Million Pound Drop — kindly provided us with a shiny BAFTA for the office.

Setting yourself up for success with live interactive formats — whether in the single-device format of HQ or in the realms of TV shows or live events, involves a combination of imagination, business-sense, technology and pure expertise. Not every attempt will be a hit, but by preparing the ground for a great audience experience and massive scale, you’re avoiding embarrassment and giving yourself a chance at the big time.

You wouldn’t be reading this if you weren’t already familiar with the global phenomenon that is HQ Trivia., so I’ll jump straight in.

If you’re thinking about making your own version, there are a set of tech and creative considerations you should think about before you kick off. Here are five of them (we’ll leave business model and production teams for another time):

  1. Gameplay
  2. Platform choice
  3. Sync
  4. Security
  5. Live Workflow
 

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How we're powering global voting for EA SPORTS Premier League Player of the Month

 Congratulations to Harry Kane, Harry Kane is September's Premier League Player of the Month

Congratulations to Harry Kane, Harry Kane is September's Premier League Player of the Month

The new EA SPORTS Premier League voting experience powered by Monterosa Fan Voice and LViS Platform.

 

More Information
Jonathan Casbon
jonathan@monterosa.co.uk

 

How we're powering global voting for EA SPORTS Premier League Player of the Month

Last weekend we helped EA SPORTS™ capture the attention of hundreds of thousands of Premier League fans. Social channels were awash with branded meme cards as the public chose their EA SPORTS Premier League Player of the Month for September.

It was a big month for EA SPORTS FIFA fans; a month in which FIFA18, the latest instalment of the FIFA gaming series was released, seeing the continuation of Alex Hunter in The Journey: Hunter Returns and the creation of the #ElTornado skill that is sure to be replicated millions of times on playgrounds, pitches and flatscreens around the world.

It was also a month that saw EA SPORTS engage with Monterosa to deliver the official EA SPORTS Premier League Player of the Month vote for the 2017/18 season. The vote, now hosted at potm.easports.com, is the first time the official vote has been made available for fans on the Lead Partner’s channels.

Utilising our LViS platform and Fan Voice voting product, FIFA fans can now review the shortlist of nominated players alongside official stats and videos, vote for their favourite, share their selected vote with friends on social media via a tailored meme generator and submit their online gamer details to enter a monthly prize draw to win in-game FIFA 18 prizes, further integrating the FIFA Ultimate Team (FUT) mode which has become so popular amongst gamers across the globe.

We are really excited to be embarking on this new project with EA SPORTS, a brand at the heart of fan engagement with football fans around the world. Make sure you don’t miss out on sharing your opinion when the vote opens again for October’s award, at potm.easports.com.

We hit half a billion interactions in the last 12 months, but what does it mean?

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500 million interactions

We hit half a billion interactions in the last 12 months, but what does it mean?

Recently we recorded our 500 millionth interaction within 12 months, which is about a ten-fold increase on the same time last year. It’s big number, but what does that actually mean? It means people have voted, played, shared or otherwise actively engaged half a billion times with experiences provided by Monterosa and powered by our LViS platform in the last year, all over the world. 

People from 195 countries have participated through a blend of web-based apps such as Carlsberg and UEFA’s Euro2016 Goal of The Tournament, chatbots such as BBC Earth's Happybot, and native apps such as ITV’s I’m a Celebrity. In fact, we’ve achieved 12 #1 apps in France, Portugal, Sweden, Chile and the UK.

A lot of fun, but what is the purpose of all that interaction? That really depends who you are.

For fans: it means getting closer and having an impact on the TV shows, sports or topics you’re passionate about. It’s about getting something you couldn't get elsewhere by participating and being a part of the action. 

For brands: it’s about going beyond badging to genuinely contribute to the fan experience while benefitting from intense engagement, longer dwell times and the opportunity to invoke transactions and data capture.

For sports teams, leagues and governing bodies: it’s about making the fan experience better while providing compelling digital assets to global sponsors. It means owning and controlling the data, providing a way to communicate and market to your audience.

For broadcasters: it’s about providing both live and 24/7 engagement around your TV formats and sporting events, keeping show brands front of mind and giving brands a stepping stone to mobile, more than just a logo on TV. In a world where Google and Facebook dominate digital marketing investment, broadcasters need to offer brands for more than brand presence. They must be able to offer brands a way to engage then interact with fans directly. 

 

Facebook takes Augmented Reality mainstream and doubles down on Messenger Bots

Facebook takes Augmented Reality mainstream and doubles down on Messenger Bots

 
 Object recognition, Facebook's refined ability to know what you're pointing your camera at

Object recognition, Facebook's refined ability to know what you're pointing your camera at

Yesterday Facebook announced major platform updates in Messenger, and a new Augmented Reality platform that both have great significance to media, entertainment and sports. 

 

Camera Effects: making AR mainstream?

AR has been exciting for a long time, but there has only been one Pokemon Go - a transitory but seductive view of the future. Now, via a free Facebook tool called AR Studio (currently in closed beta), third parties will be able to create their own Camera Effects. Using a technique called SLAM, the new camera feature found in Facebook, Instagram, Messenger and WhatsApp will be able to detect surfaces and objects; allowing us to 'project' masks, animations, live sports scores, fantasy scores and other data into the virtual world. No headset or special glasses needed. 

 Information Overlays, virtual objects for gaming and enhancing real-world objects such as buildings. 

Information Overlays, virtual objects for gaming and enhancing real-world objects such as buildings. 

AR Studio is a 3D tool that will be familiar to users of Unity or Unreal. It supports standard sharing of ephemeral video segments within Stories, and integrates with Facebook Live. Support in the various apps will roll out over the coming months. 

Open to developers and creatives

There are AR toolkits out there already and some of this has been possible before. However, it wasn't built into the world's biggest social network(s), and it wasn't an open platform. Now it's both, and that's a game changer. Snapchat's new lenses will deliver very high quality mixed reality and no doubt provide further inspiration to Facebook much larger machine. Read Facebook's full blog post on the new AR features here.

Take-away: Facebook, if they succeed, will make Augmented Reality mainstream, and with it a host of new creative entertainment and sports possibilities

 

Messenger Platform 2.0 - Fixing Discovery

Building on the growth of Messenger, now with 1.2 billion active users globally, a raft of new features focus on making the platform a better place for businesses of all kinds to engage with consumers.

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The inclusion of a new 'Discover' section in Messenger should solve one of the major challenges with bots - how to discover them. It's basically the Bot Store. Facebook is serious about providing businesses with ways to transact with consumers.

There will also be a new Games tab, with turn-based games getting some focus, and also a new way to scan Facebook's variant on QR codes - with a much better looking visual icon and an app that most people already have, maybe there's life in that old idea yet. 

Take-away: There is now a Bot Store, making it easier to get your bot used, and QR codes may have risen from the dead

Group chat bots - turn groups of fans into customers

A welcome feature for many, bots can now provide input into any conversation using a feature called Chat Extensions. Basically you can bring people together around a task or shared experience - like watching sports or booking tickets, or competing in a game. Or, as we think, doing more than one of those things at a time.

 Booking travel in chat groups

Booking travel in chat groups

Whats exciting about this is converging entertainment and commerce. Play and interact together, then buy. For those who want to convert passionate fans into customers, to sell tickets for example, we believe this offers an new opportunity to develop both communities and sales. 

Take-away: group chat is good for businesses that want to make collective purchasing more seamless

 

From engagement to affinity - do we need to stop worrying about views and likes?

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What if that briefest moment of their day is precisely how long that potential customer has spent thinking about, or engaging with, you?

From engagement to affinity -  do we need to stop worrying about views and likes?

We all want to be liked, right? Nowhere is this more true than on social media.

The rules of marketing have been almost entirely re-written in the past decade, and social or content is a massive focus of budget, time and energy for brands wanting to engage key audiences around sport and entertainment properties. Not long ago a few hundred, thousand or better still tens of thousands of, ‘likes’ of a Facebook post, Instagram image or Tweet had everyone in a marketing team congratulating themselves for a job well done. Not only had all of these people seen the hilarious/incredible/groundbreaking 140 characters, story, video or picture, but they had taken the time and liked it too! These are still positive barometers for how consumers feel about what brands create, but should we stop there or use this engagement to go further?

We believe that the world has moved on and what we can now do with this attention has evolved dramatically..

Reality has hit; all this effort and expense channeled into creating fabulous online content, but for what? Other than the rare (and probably unplanned) gem that goes truly viral – where is the value in a ‘view’ or a ‘like’ to a brand?  What if that briefest moment of their day is precisely how long that potential customer has spent thinking about, or engaging with, you?

And that’s what smart brands are looking for now – engagement and interaction. A meaningful relationship or affinity with their audience that adds genuine value and provides a measurable return on investment.

While the definition of ‘fan engagement’ may be unclear, ‘fan interaction’ is clear, definitive and measurably valuable. It’s what we do at Monterosa every day. The best digital fan interaction products provide experiences where repeated interactions can be created, linking a fan with his or her passion point and a brand. They look to create a valuable exchange, where a fan is able to benefit from digital interaction, putting them into a state of mind to greater appreciate a brand and its products. Be it giving fans a voice by voting on big moments or in key sporting tournaments, or playing an addictive game - competing alongside millions of other fans.

Fan interaction and ultimately getting into the palms of new audiences is vitally important for sports rightsholders, brands and entertainment organisations. Once we capture their attention, we take them on a journey leading to greater affinity, loyalty and conversion to sign-up or buy. Whether educating fans about a new sport, re-engaging a lapsed fan, or turning an event follower into a fanatic, it’s all about focussing on the interactions that deliver the best, most valuable experiences.

You see I don’t just want you to like me. I want us to be friends.

Ben Barker, Director of Sport

This article first appeared on DigitalSport.co

Context, timing and personalisation are key to maximising fan engagement

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Context, timing and personalisation are key to maximising fan engagement

 

Fan engagement is a term much discussed but little understood. An increasing array of apps, games, streaming and social network propositions are vying for fans’ attention. That attention is limited; although we spend more time consuming media than we do sleeping, there are limits.

So how can rightsholders, broadcasters and sponsors make sense of it all and make sure they hit the right note with fans to cut through the noise?

In such a fast moving space, the answers will change annually if not faster. In 2017 the key will be good timing, contextual relevance and personalisation.

Prophecies on the future of fan engagement often suggest there might be a singular method of consumption such as VR or AR. But the real answer will be a diverse mix that depends on the demographic and psychographic profile of the fan, the type of sport, the fan’s location and the time of day. The same fan behaves differently in the stadium, in front of the TV and on their daily commute.

As fans we have always benefitted from social currency generated by our shared passion. Today that currency has never been more temporal. Victories, athlete stories and controversies on and off the pitch, now gain instant traction.

As the still-dominant platform for watching live sports, TV or streaming is the jumping off point. Moments are then propelled via social networks (Facebook, Instagram , Twitter, Snapchat primarily), and instant messaging such as WhatsApp and Facebook Messenger.

 
 
 

When Alistair Brownlee helped his brother over the line last month, a social media viral hit emerged in less than a day, TV footage of a triathlon gaining more views than TV itself.

But then, almost as fast as everyone was talking about one moment, attention shifts to the next. Even the biggest sporting moments have a relatively short half-life.

There is no singular medium or digital solution for fans, because they use many devices and apps, often at the same time as TV. Despite that, there is one universal fact – fans are hungry and impatient. They need to be entertained, educated, and amused in the moment.

While traditional TV isn’t going anywhere for the time being, apps, social and messaging channels have the advantage of personalisation. An app can send push notifications tailored to your team, a Messaging Bot can speak to you as if it’s your friend. A fantasy game can let you compete with your own friends.

 

 

HSBC World Rugby Sevens: Live Multi-screen Fantasy

 
 
 

Engaging fans on multiple screens simultaneously is a challenging approach that can be particularly rewarding when executed well. HSBC and World Rugby Sevens, for instance, worked with us to speak to a new generation of Sevens fans, to enhance the global TV broadcast and to build a Sevens CRM database.

We created a new breed of live fantasy which attracted fans from 140 countries in 2015-16.

The “Rugby7Stars” game engages fans both between events and while they’re watching live on TV, solving a key problem with traditional fantasy: lack of engagement between events. In the game we created, Sevens fans are given the opportunity to build their fantasy squad between events 24/7 by opening card packs of players from each country, then competing head to head with other fans around the world to steal players.

During the live broadcast, live TV graphics on the world feed feature leaderboards of fantasy players, with commentators calling out fan names making them part of the coverage.

Interaction with live TV or streaming is no longer a gimmick. Although forcing fans to interact during the most exciting moments is an unwelcome distraction, allowing them to make live substitutions in down-moments is a very successful technique.

 

 

How to maximise business value from engaging fans?

It’s essential to be clear about what you’re trying to achieve. Educating new fans, communicating with younger ones, building a database for ticket marketing are all legitimate goals but they can lead to very different approaches. 


 
 
  MLB’s Statcast uses live tracking data to tell new stories and create a new sponsored product

MLB’s Statcast uses live tracking data to tell new stories and create a new sponsored product


 
 

It goes without saying that if you aren’t making something significantly better than it was before, your idea won’t last very long. Just look at Major League Baseball’s new StatCast as a product that provides value for fans through new real-time stats and stories based on live player and ball tracking data. It's truly groundbreaking using new types of tracking data never seen before. 

 
 
 

Value for Rightsholder & Sponsor

What we create has the potential to add value for the rightsholder and sponsors, a capability that can be monetised through specific sponsorship from a brand looking to associate with smart data, in MLB’s case that is Amazon Web Services.

 
 
 

We also provided Carlsberg and UEFA with a new take on both Man of The Match and Goal of The Tournament for Euro 2016. The two ‘sole & exclusive’ rights formed part of Carlsberg’s partnership and the brand wanted to activate fans while fulfilling its promise of “doing it better for fans”.

As such, they could simultaneously vote on all platforms including UEFA app, Carlsberg’s football hub, Twitter and Facebook. The experience included video, social buzz, ambassador commentary and personalised meme sharing. For the first time, the brand was able to use goal footage on social media to promote the vote. Delivering an impressive 2 million users and 9 minutes average dwell time, it proved how doing things differently drives attention and brand exposure.

 
 

The Value of Data

Last but not least, sensitively collected data is a both a by-product and for some, the most valuable output of interaction. In Norway with broadcaster TV 2, Monterosa activates fans of a sports reality competition show “Best of the Best”, with a prediction game that drives location-qualified test drive requests for sponsor Renault. Location-qualified leads carry great value to car brands. 


 
 
  For our client TF1, one of France’s official broadcasters of Euro 2016, our LViS platform powered a live overlay panel featuring line-ups, live stats and audience reactions.

For our client TF1, one of France’s official broadcasters of Euro 2016, our LViS platform powered a live overlay panel featuring line-ups, live stats and audience reactions.


Forward-looking broadcasters like the UK's Channel 4 recognise that building a registered database of profiled users helps drive premiums on targeted ads and help to target marketing by age, location and interests. 

 

 

Maximising Value: Five Takeaways

 
 
  1. Do something different or better

  2. Pick your moment to motivate action

  3. Request sign-up, purchase or share at the least interruptive time

  4. Personalise the experience wherever possible

  5. Avoid pinning a strategy to a single platform or social network

 
 

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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

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Fremantle's Q The Music launches at MIPCOM. Could interactive TV formats be making a comeback?

Q the Music is FremantleMedia's new interactive music quiz format that premiered to a million viewers in Sweden on national broadcaster SVT. The format will be officially launched at MIPCOM this week.

 
 The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

The Monterosa play-along game supports live and on-demand play, and can be embedded in broadcaster's existing apps

Contestants and celebs compete to prove their musical knowledge in the high-tech studio, while the audience at home play on their phones in sync with the show. Although pre-recorded, live audience leaderboards are cut into the show as it's transmitted, creating a feeling of live. The app even works for on-demand viewers, using audio recognition technology for synchronicity.

The real-time interactive experience is provided by Monterosa, embedded within SVT's new channel app and now offered to international broadcasters either as a standalone smartphone/tablet app or an embedded module for existing broadcaster VOD apps.

With Q the Music's impressive audience figures and an increasingly loyal mobile audience (participation numbers went up every episode in the series), could this signal post-hype growth of interactive TV formats? 

One might argue that interactivity never went away; prime-time talent and reality shows such as Got Talent, X Factor and Big Brother now involve audiences more than ever through social media, web or apps. A global shift away from SMS or telephone voting towards free mobile voting has proven successful for commercial broadcasters such as ITV in the UK and NBC in the US, who engage brand partners to add value for fans by providing free voting. 

Global production companies Talpa, Endemol and Banijay all have major interactive formats on their rosters and increasingly developing 'connected' TV ideas. 

In a world where commercial broadcasters are competing harder than ever for media and sponsorship budgets, advertiser demand for innovative fan engagement ideas is high. Both producers and broadcasters benefit directly from driving audiences to register or install apps, providing a one-to-one communication channel for targeted marketing and insight generation. 

While interactivity and TV have had their ups and downs creatively, the evidence points to continued audience and advertiser demand. All that's needed now are more bold creative ideas that integrate interactivity into the show format directly, engaging audiences during and after transmission across devices and platforms. 

Get in touch with David Julliene at MIPCOM to find out more about Monterosa's fan interaction platform and products. 

Phone David:  +33 6 03 01 41 91
Email: david@monterosa.co.uk

 

 

 

 

 

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How live sports data is powering the next generation of mobile fan experience: 3 examples

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How live sports data is powering the next generation of mobile fan experience: 3 examples

 

Team Monterosa are having a busy weekend of live sport interactivity across horse racing, rugby and cycling. We're powering a growing number of real-time interactive products that add to the fan experience and help both brands and rights-holders maximise the opportunities in participation and audience data. Here are three live examples, all powered by our LViS platform and feeding mobile, social content and live TV graphics. 

1. Horse Racing & Live Tracking

Horse Tracker is busy helping Channel 4 audiences track their horses, using wearable tracking technology and our LViS platform to sync live maps and speed/position data. 

 

2. Live Fantasy Gaming

Our new Fantasy Live app is powering the official World Rugby 7s fantasy in Hong Kong. Unlike most fantasy games, you can substitute your players live while watching in stadium or in the living room. 

 

3. Cycling Predictions

Lightweight interactivity is powering TV 2's cycling coverage, engaging fans with real-time predictions for fuel sponsor Uno. The experience is available on mobile web and Twitter, allowing fans to engage on whichever platform they prefer and see their votes impact TV graphics and commentary. 

 

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A record-breaking week of TV interactivity

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A record-breaking week of TV interactivity

 

Fan engagement is a tricky business. Audiences are bombarded with content options day in day out, on every device. Finding new ways to grab attention is a never-ending challenge.

The last seven days just broke our record for the most live TV events delivered in the most countries around the world. While tech journalists may have moved onto VR, mobile interaction with TV has gone mainstream.

Fremantle’s Norwegian Idol launched last night on Norway’s leading commercial channel TV 2 and introduced free real-time voting for the first time. A significant portion of the Norwegian population picked up their smartphones to vote last night, boosting traffic to TV 2’s website, driving social buzz and national attention.

Channel 4 and All3Media’s controversial Great British Sex Survey special asked the public to take a personality test that assesses their sexual preferences and Kinky factor. They get a personalised sex score-card to share socially (or keep private, depending on how you feel about sharing your perversions). Apparently I’m Adventurous.

 

In France, Air Productions’ Tout Le Monde Joue returned with impressive audiences playing-along with the “Test The Nation” style gameshow on public broadcaster France 2. This time around, History was the theme and the native iOS and Android app performed flawlessly.

Also in France on commercial channel TF1, The Bachelor came back for its sixth season this week with a live “Love’o’meter” challenge for super fans allowing them to rate the contestants and share their choices on social networks.

In Chile with our partner FunX we power voting and live ratings for Bailando the hit dance format, drawing large spikes of usage and the fourth time we’ve achieved the top spot on the App Store and Google Play.

So what’s driving this growth?

  1. Fans. The most engaged, the biggest advocates for a show, always want to get closer to the characters and stories, and to express their passion for the entertainment they love. SMS is dead. Focussing on a single platform like Twitter or Facebook alone is not enough. Almost nobody watches TV now without at some stage using their smartphone or tablet. Mobile apps, web and social experiences are easily accessible.
  2. Technical Trust. Technically, live interactivity used to be risky. With our LViS platform we’ve delivered millions of hours of immersive attention with zero failures and achieved the trust of broadcasters and producers. That encourages more creativity. We’re also getting.
  3. Ease of delivery in-house. With the tools available it’s now possible to setup and configure interactivity rather than “build” it. This means broadcasters can deploy a platform for a whole year of shows rather than invest heavily in just one. Applying some custom HTML is easy. Controlling the experience is easy. Even using APIs to build custom solutions in-house is now an option for broadcasters.
  4. Data. Interactivity is an extremely effective driver of owned or first-party data. i.e. data that broadcasters can use to benefit the core business and to improve targeting. There are very few ways to quickly acquire 500,000 new users to a CRM, with visibility of gender, age and preferential data.
  5. Brands. All major advertisers are investing in mobile. Soon there will be no sponsorship or airtime deals that don’t have a major mobile component. With ad blocking on the rise, broadcasters that can’t offer compelling, innovative ways to connect with mobile audiences, will suffer.

Some data and trends

  • Conversation rates of 5–15% from TV audience are now normal, with some big successes reaching beyond 20% of the TV audience
  • The male/female split tends to mirror the show itself, normally approaching 50/50
  • Free mobile experiences attract younger audiences
  • Android use is growing globally
  • Tablet use is down, presumably with the advent of larger smartphones
  • Use of HTML5 apps through mobile web is popular and convenient, particularly for voting
  • For big shows, fans are more than happy to download native apps with no significant barrier presented
  • Interactive ideas in TV shows increase the buzz on social networks, even if the experience takes place in an app

What next?

With audience and advertiser demand established, broadcasters must now focus on adoption of consistent technology, formats for brands, and creative execution of format ideas that work on all platforms, 24/7. Only by combining all three pillars, can traditional media businesses reap the benefits of new mobile-centric behaviours.

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Tout Le Monde Joue avec le Cerveau - the show goes on in Paris as Nagui's Air Productions response to attacks

Tout Le Monde Joue avec le Cerveau - the show goes on in Paris as Nagui's Air Productions response to attacks

 
TLMJ studio
TLMJ studio

French broadcaster Nagui is one of the most familiar faces on French TV, so his response to the attacks of 13 November matters.

Last night as he welcomed viewers to his 2 1/2 hour long live interactive quiz show "Tout Le Monde Joue avec Le Cerveau" he took a moment to explain that the decision to go ahead with this shiny-floor show, after a weekend of horror and wall-to-wall news coverage had been a difficult one, but like the England-France friendly they were scheduled against, his team's decision to set aside their fears and go on with the show was the right one for them and for France. The 300-strong studio audience clapped for a whole minute, releasing the palpable tension in the big studio in Saint Denis, and Nagui's usual control momentarily slipped as he struggled with the emotion of the moment.

It was a good call. Everyone in the Air Productions team (Nagui's own production company, part of the Banijay group) was either affected by the attacks or knew somebody who was. All emphatically supported the decision. The French people agreed - 3.8m viewed the show, well above the slot average and the play-along game numbers set a new record for France 2 as they played along in their hundreds of thousands on their devices.

The Monterosa team set aside doubts and boarded the empty Eurostar on Monday morning feeling privileged to be a part of the production. Leaving Saint Denis through the security cordon this morning, it is clear that the situation in Paris is still developing, but the healing is starting and we feel proud to have been a part of it in a small way.

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

Monterosa's LViS platform powers new Social TV format for young audiences inspired by Buzzfeed quizzes

 LViS powers second screen social TV

LViS powers second screen social TV

Tu Te Prend Pour Qui? (Who do you think you are?) is a new Social TV format piloting on France 4 this week. Four celebrity guests use iPads to play a Buzzfeed-inspired personality test made with Monterosa's LViS Studio platform. Question-by-question, the celebrities reveal their true selves while the audience at home play along with the exact same questions.

The brain-child of France TV's Social TV specialists Benjamin Thereaux and Michael Baeyens, Tu Te Prend Pour Qui? aims at a younger audience and is part of France TV's TVLab initiative which funds a range of innovative pilots every year.

How it works

The production team use the LVIS Foundation App to create a synched play-along game that works both in studio and at home. Extending LViS with its data APIs, they injected each player's answer choices into a special shot that shows all four celebrities and their chosen quiz answer. LViS even triggered sounds used in the show.

 LViS Social TV Play-along

LViS Social TV Play-along

 LViS Social TV Play-along

LViS Social TV Play-along

 LViS Social TV Play-along

LViS Social TV Play-along

 LViS Social TV Play-along

LViS Social TV Play-along

Check out the behind-the-scenes video:

The Million Pound Drop mobile app smashes through the three million downloads barrier.

One of Endemol’s biggest global formats, The Million Pound Drop is enduringly popular on the second screen, and the iOS and Android app has gathered a huge following since its release in 2012.

Fans continue to play along with the show in their droves, and an impressive 10% of users have also paid for the “Play Anytime” premium version of the game, plus a range of themed question packs - in the mobile and social gaming world, 2% is regarded as an excellent conversion rate.

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monetize1

These impressive figures are testament to the value of a great TV format whose second screen game, for thousands of fans, is inextricably linked with its continuing ability to entertain.

France Télévisions use LViS Sports Companion app to activate GDF Suez sponsorship of French Open

Sunday 25th May is the first day of Rolland Garros, a.k.a. the French Open and France Télévisions have licenced and customised our shiny new, real-time LViS Sports Predictor HTML5 app, to activate fans of both the live stream and the TV broadcast.

Click here to check out the game and live stream (you must be in France to see the live stream)

With demand for sports sponsorship growing, and with increasing emphasis on performance marketing, media owners are under increasing pressure to deliver "active" sponsorships for brands.

The "Tennis Ace" companion is an extension of Energy company GDF Suez's sponsorship, which is embedded alongside the live stream on desktop and also opens up in mobile browsers for second screen fans. Unlockable competitions and a set of great prizes for winners, drive data capture (Canon digital camera? Yes please.)

The game lets tennis fans accumulate points as they predict outcomes of each game and match, with multiple predictions running at once. It's about knowledge too, and the producers have a set of tricky tennis quiz questions that'll be sent out at opportune moments when there are lulls in the action.

Fans can even save their scores between games, driving registration to the France Televisions site.

For Monterosa this is especially exciting because it's the first app to be licenced from the new LViS Store. The same Sports Presictor app with be re-versioned for the Tour de France in July and is now available to right-holders globally.

Our very nice customer Olivier Lendress, Director of Sport at France Télévisions Digital kindly supplied a quote, and in English (thanks!)..here it is:

"We've worked with Monterosa to create a great way to engage tennis fans during the live event. Using the LViS platform has helped us deliver the product rapidly and at scale. Our Social TV producers will be dedicated to driving content including predictions, trivia questions and other social media content for audiences and we're very excited to see the effect it will have with fans who watch the live stream and on TV."

The Sports Predictor game from the LViS Store includes these features

  • Point-scoring predictions. The sooner you choose, the more you win
  • Multiple, concurrent predictions
  • Multiple-choice trivia questions with or without pictures
  • Push interesting facts, stats and trivia
  • Achievements that unlock competition entry
  • Leaderboards
  • Search, moderate and push curated Tweets
  • Create and manage competitions with secure data capture
  • Personal profile and settings
  • Optional integration with Janrain or Gigya identity management

 

Get in touch if you’d like to learn more.

MTGx licenses LViS Studio to power its real-time sports game ‘Sochi Legends’

Sweden-based media giant MTGx has chosen LViS and the Monterosa Apps Team to deliver their Viasat Winter Games second screen experience.

Built on LViS APIs, ‘Sochi Legends’ is playable on Viasat’s mobile site and also in their Sochi app. The game challenges you to prove your knowledge of winter Olympic sports by answering a range of daily quiz questions in a bid to earn yourself a gold medal in each of the fifteen disciplines. During live Ice Hockey matches, you can give your points tally a serious boost by making correct predictions about the action. Over the course of the Olympics, you’ll climb the ranks from lowly ”Trainee” to certified ”Sochi Legend”.

The game features a leaderboard that lets you see how you measure up against your friends and other players in the game. If you’re good enough to reach Level 10 and secure ‘Sochi Legend’ status, you’re invited to join the Hall of Fame where you can comment on (brag about!) your success.

Tom McDonnell, Monterosa’s CEO said “The days of investing in one-off experiences for TV are over, so by adopting LViS and making a highly flexible sports gaming app, MTGx are enhancing the fan experience today and investing in a capability that can be used again and again”

Fergal Walker, from MTG added: "Modern audiences expect to be able to engage more with the content they love, and MTG aims to help them. Sochi Legends enables sports fans of all ages to get a little closer to the 2014 Winter Olympics by taking part in daily quizzes and predictions. Leveraging Monterosa's LViS platform enabled us to develop this solution speedily and gives us the ability to repeat this and build on it for future audience engagement."