Monterosa marks continued growth with hiring of industry leader Peter Cassidy

London, 2nd August 2019


With four years of growth across its UK and International Broadcaster client base, Peter Cassidy joins Monterosa to continue the global expansion of the Entertainment sector.

The industry-defining Audience Interaction company Monterosa, who counts ITV, CBS, BBC, Viacom and Banijay Group amongst its growing Broadcaster client base, has marked its mission to lead the interaction and fan engagement space with the hiring of Peter Cassidy.

From Bafta winning work with Endemol and Channel 4 for Million Pound Drop, to creating ecommerce opportunities for Love Island and ITV, to the Screens Up AR App for Nickelodeon, Monterosa is at the forefront of creating innovative and valuable interactive experiences for clients to engage their audiences.

Peter Cassidy, Director of Global Entertainment said “I’m very excited to be joining Monterosa at a moment when audience interaction is fulfilling its promise as an integral part of the entertainment experience. Connecting audiences and making them feel part of their favourite events and shows has long been a passion of mine and I look forward to working with broadcasters worldwide to find ever more innovative ways to make that happen.”

Ben Barker, Monterosa’s Chief Commercial Officer commented “We are excited by Peter’s appointment as a leading figure within the Entertainment industry. Peter brings a wealth of production and broadcaster experience to continue our growth in the UK and Internationally. With Audience Interaction and the focus on OTT platforms for media businesses, Peter joins at an incredibly exciting time for Monterosa as we continue to define the way audiences and fans interact with their favourite programmes.”

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