World Cup fans deserve world-class experiences
The 2019 World Cup calendar is shaping up to be an exciting one, with the Cricket, Rugby, FIFA Women’s Football, FIBA Basketball AND Netball World Cups all happening across just seven months between May and November.
This is a great opportunity for sports organisations and sponsors to engage fans before, during and after each event with amazing interactive experiences, finding new ways to entertain passionate audiences and attract new fans.
We’ve pulled out some of our favourite fan engagement examples, powered by our award-winning LViS platform and implemented across multiple countries, brands and channels.
Maximising Rights - EA SPORTS 2018 FIFA World Cup
Brand Activation - Carlsberg UEFA Euro 2016
Attracting New Fans - Vodafone Qatar Football Fever
If that’s not enough to get the creative juices flowing, we’re taking bets on which World Cup will have its own live mobile gameshow. Who will come up with a game-changing use for interactive video (think live video stream combined with layers of interactivity on top)?
Who’ll launch the most innovate sports app? There’s so much that can be learnt from the entertainment industry, with big names like Nickelodeon and ITV changing the way they connect with audiences through TV-AR and Instant Commerce.
If you’re looking for a scalable interaction platform that can power awesome fan engagement solutions, then get in touch.