We are delighted to announce that ITV has signed a multi-year deal with us to create a range of apps for its key formats. It comes hot on the heels of the highly successful I'm a Celebrity…Get Me Out of Here! (2016) app, the all-new ITV Racing app and last month’s newly launched Britain’s Got Talent app.
The deal will see Monterosa create new apps for the upcoming series of Love Island, starting Monday 5th June, and later in the year for The X Factor and I’m Celebrity.
The apps will be powered by our award-winning LViS platform and innovative Fan Companion product. Fan Companion is an all-in-one native app experience that enables fans to interact with a show format throughout the week. It drives loyalty and provides a proven way to maximise the true value of fan data.
In the last 12 months Monterosa has powered over 515 million fan interactions and scored nine #1 apps in France, Portugal, Sweden, Chile and the UK - including I’m a Celebrity and Britain’s Got Talent for ITV.
William van Rest, Online Editorial Director, ITV Digital Studios: “Monterosa is already a trusted partner providing some of our biggest show apps and I’m pleased that ITV’s digital team will be working with them on a series of major projects in the coming years. In selecting a preferred partner, we recognised Monterosa’s mix of creativity, technical and commercial capabilities with the reliability of the LViS platform which handles the huge number of fans that our shows attract.”
Tom McDonnell, CEO, Monterosa: “ITV audiences love to interact with TV formats both live and between shows and we’re proud to have achieved many millions of app installs in the last 6 months alone. With this new commitment, we’re looking forward to evolving ITV’s fan interaction strategy by providing the best voting, play-along games and exclusive content to fans, and new digital activation for sponsors for new and existing shows.”
We'll be creating new apps for the upcoming series of Love Island, starting Monday 5th June, and later in the year for The X Factor and I’m Celebrity.
The ITV Racing and Britain’s Got Talent apps are both available to download now from the App Store and Google Play, with others to follow later in the year.