We're very pleased to announce a strategic partnership with Chilean technology agency, FUNX, to provide interaction solutions to high-profile entertainment and sports organisations across Latin America.
Building on our collaboration on the No. 1 Canal 13 Copa America app, our companies have formalised a partnership and will launch live interactive apps for the Chilean Telethon (2-3 December), Street Machine (Festivals producer) and Arena Santiago. We are also integrating operations with Chilean staff members based in Monterosa’s London office.
FUNX has a reputation for generating digital audiences through fan activation for sports, entertainment, and broadcasters. They first worked with Monterosa utilising our exclusive digital platform LViS to deliver an app for C13, broadcasters of the Brazilian World Cup, and we have been strengthening our relationship ever since; creating interactive capabilities for broadcasters and live match activation for sports teams including a streaming, stats and voting app for Copa America 2015 and 2016 for Latam Telecom Claro, a real-time voting app for C13’s top dancing show Bailando and fan apps for football teams Universidad Catolica in Chile and Sporting Cristal in Perú.
Working together we will expand our client base in LATAM with a focus on football and entertainment in Chile, Perú, Colombia and Uruguay.
Executive Director of FUNX, Edgardo Bastías, said: “Our relationship with Monterosa is incredibly important to our business and using their LViS platform means we can reach new levels of fan engagement and create reliable, robust products that bring our clients even closer to their fans. By embedding FUNX staff at Monterosa’s London Headquarters we can ensure that we have a deep understanding of all its capabilities and take advantage of technological advances as they happen.”
Tom McDonnell, Monterosa CEO said: "We are delighted to be partnered with FUNX in Latin America. It’s an extremely important market for broadcast, entertainment and sport and FUNX have the appetite, skills and reputation to succeed. Our LViS platform enables content producers to coordinate large volumes of live interaction reliably, generating loyalty, insights and helping brands get the most out of their relationships through immersive digital fan experiences. Having FUNX staff based in our London office means we can work closely together to fully understand the requirements in Latin America."