I'm A Celebrity...Get Me Out Of Here is back for another must-watch season, with an app powered by Monterosa / Interaction Cloud.
The I’m A Celebrity app drives audience engagement levels, with a range of polls, quizzes and exclusive clips to keep viewers hooked throughout the duration of the season.
The app also delivers huge monetisation opportunities, by providing a wide variety of sponsor inventory, from ad spots to inline gaming, to make the user experience engaging. In addition to this, the app supports the ITV Shop, driving further revenue through ecommerce.
The hit entertainment format returned with 10.3 million viewers – the biggest TV overnight of the year outside of national and sporting events.
We’re proud to work with ITV on many of their biggest properties to increase audience engagement before, during and after each episode airs.