Monterosa's Live Video Quiz solution helps ProSiebenSat.1 Media SE launch a next-generation live trivia app

Peter Cassidy
Head of Global Entertainment
As a broadcaster investing in the future of Entertainment, Monterosa has been an amazing partner for us on this journey.

They have been fundamental to the success of Quipp - the team have been great to work with, and LViS is an incredibly powerful platform. We’ve been really pleased with the number of regular users, and look forward to growing both our audience and the functionality available to them.”

— David An, Vice President Products Mobile Entertainment, ProSiebenSat.1 Media SE

The context

ProSiebenSat.1 Media SE (P7S1) is a European mass media company based in Germany. It operates free-to-air commercial TV channels, pay television channels, radio stations and related print businesses.

Television is the basis of its success. P7S1 uses the millions-strong reach of its TV stations to push into digital business areas. Its growth is based on three segments: a wide-reaching entertainment portfolio with leading TV and digital brands, an international program production and sales subsidiary, and a large commerce portfolio.

The challenge

Taking inspiration from global trends towards interactive mobile-first game shows such as HQ Trivia, P7S1 wanted to launch a live trivia native app for the German and Austrian markets. P7S1’s challenge was to define the best approach and assess what existing technology could solve its problem, all within a very short timescale.

The app needed to be premium, highly engaging, and provide a rewarding daily experience, whilst also being built on the most reliable, scalable and customisable framework and feature set possible. This could only be achieved through an interactive experience that seamlessly integrated:

  • Real-time interactivity delivered to massive volumes of concurrent users
  • Bespoke gaming mechanics to create unique fan experiences
  • Low-latency live streaming, tightly synchronising video with question triggers

The solution

Our Live Video Quiz Solution delivers a best-in-class fan experience, merging low-latency live streamed video, with real-time interactive trivia challenges.

By combining Phenix’s streaming technology with our massively scalable interaction platform, we’re able to achieve under 3 seconds latency, compared to the 10 seconds+ delays incurred by most live streaming solutions. This enables genuinely live interaction between the host and the audience.

We worked with P7S1 to launch Quipp, delivering on the organisation’s wider audience and business objectives. Quipp is a next-generation live trivia app that can reliably scale to millions of daily active users, and will in the future evolve into a stand-alone platform with additional innovative formats.

The results

When P7S1 launched Quipp in November 2018, the target was to beat the performance of local market rivals - 15k live concurrent players in Germany and 6k in Austria. In just a few months, Quipp exceeded annual targets, reaching nearly 53k concurrent users at the end of February 2019.

#1 free trivia app in both app stores
Over 270k unique users to date

Screenshot 2019-03-13 at 12.00.00.png

To broaden its audience, P7S1 has streamed ‘special shows’ in partnership with broadcasts of The Voice Germany and Galileo. This includes a live TV Call To Action, resulting in up to a 100% increase in the number of users compared to the previous show.

Key features

Audiences can respond to trivia questions while watching the live streaming gameshow in one seamless fan experience.

  • Push notifications to remind users to play
  • Authentication via phone number & SMS
  • PayPal integration for withdrawing funds
  • Live-chat feature
  • Friend referral system to earn extra lives

The platform

Gameshow Live! allows P7S1 to take control of content scheduling, questions, leaderboards and app appearance using Monterosa Interaction Cloud™.

Why Monterosa

P7S1 wanted to work with an established technology provider, that had both a track record of delivering scalable products, and proven experience in play-along gaming.

Further to that, P7S1 valued our ability to deliver from an existing platform, our creative input and experience to achieving a superior user experience, and the flexibility we could provide to its production team. In particular, the platform’s in-built control centre for producers to prepare, schedule and edit content in real-time was a key benefit.

What's next

Exciting product innovations are in development along with a compelling set of commercial opportunities for brand partnerships, helping to unlock the immense commercial potential of the product.

More blog posts to explore…

Monterosa

Former Premier League CEO Richard Scudamore joins Real-time Engagement leader Monterosa at an exciting moment in its trajectory

Read the news
Entertainment

The Big Harry Potter Quiz powered by Monterosa / Interaction Cloud is a hit with all ages

Read the news
Entertainment

How UK mobile network Three are tapping into the live social commerce trend with Monterosa

Read the news
Sport

We created the Channel 4 Horse Tracker, the first live sports tracking app ever to synchronise live video with a second screen app

Read the news
Entertainment

One of Endemol's most successful interactive TV hits since Big Brother with interactivity designed & delivered by Monterosa

Read the news
Sport

Goodwood partners with Monterosa to make SpeedWeek 2020 the most interactive motorsport event ever

Read the news
Entertainment

I'm A Celebrity, The official #1 TV show app

Read the news
Entertainment

Monterosa's Live Video Quiz solution helps ProSiebenSat.1 Media SE launch a next-generation live trivia app

Read the news
Entertainment

The Love Island App

Read the news
Monterosa

Monterosa included in the Sunday Times Sage Tech Track 100 league table for 2nd year running

Read the news
Sport

Liverpool FC partner with Monterosa to launch innovative new video-led Match Centre taking fan engagement to the next level

Read the news
Interaction Cloud

What is an Audience Interaction Platform?

Read the news
Sport

BT Sport and Monterosa team up to engage fans of the Beautiful Game

Read the news
Sport

How EA SPORTS created the ‘Team of the Season (so far)’ live interactive video quiz in days using Monterosa / Interaction Cloud™

Read the news
Entertainment

How to gamify TV and reward your viewers - SpongeBob shows the way

Read the news