Liverpool FC partner with Monterosa to launch innovative new video-led Match Centre taking fan engagement to the next level

Jonathan Casbon
Head of Sports Development

Live football disappeared from our lives for a short while, at a point when Liverpool FC were top of the Premier League and on course to be named league champions for the first time in 30 years. It was a season like no other. The club wanted to find new ways to engage with their growing international fanbase.

Through a new partnership with Monterosa, the club transformed their digital Match Centre experience for the global Liverpool FC community to come together and engage with the team.

Revolutionising the Match Centre experience

The new Match Centre combines live streaming presenter-led video that brings together fans from around the world before, during and after matchday with an exclusive new single-screen experience.

Fans can watch all the latest live and exclusive video content, participate in polls and trivia challenges, play together in live hosted quizzes, enter special prize draw competitions, and be kept up to date with every second of the action through the live match commentary.

Having the flexibility and speed to manage content in real-time has delivered another level of matchday experience, both for our in-house teams and, most importantly, for the fans.”

Andy Fletcher
VP Product, Liverpool FC

Powered by Monterosa / Interaction Cloud™ and the Monterosa Event Centre experience, the Match Centre comes to life every gameweek and is available free for all fans via the official Liverpool FC app, and on the official website at

Supporting the club’s business objectives

Sports rights holders increasingly acknowledge the value that can be derived from interaction, and therefore the importance of owning a direct relationship with fans.

“The new Match Centre has been fantastic in enabling our global fanbase to celebrate the climax to an amazing season in the club’s history and has quickly become an important driver in our long term fan registration strategy.

The club is excited about the possibilities that open up through interactive experiences powered by Monterosa / Interaction Cloud™.

The new Match Centre is one of a series of progressive steps the club is taking to evolve its digital proposition, giving back to fans and generating value for the club via direct fan relationships and data. 

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