Live football disappeared from our lives for a short while, at a point when Liverpool FC were top of the Premier League and on course to be named league champions for the first time in 30 years. It was a season like no other. The club wanted to find new ways to engage with their growing international fanbase.
Through a new partnership with Monterosa, the club transformed their digital Match Centre experience for the global Liverpool FC community to come together and engage with the team.
The new Match Centre combines live streaming presenter-led video that brings together fans from around the world before, during and after matchday with an exclusive new single-screen experience.
Fans can watch all the latest live and exclusive video content, participate in polls and trivia challenges, play together in live hosted quizzes, enter special prize draw competitions, and be kept up to date with every second of the action through the live match commentary.
“Having the flexibility and speed to manage content in real-time has delivered another level of matchday experience, both for our in-house teams and, most importantly, for the fans.”
VP Product, Liverpool FC
Powered by Monterosa / Interaction Cloud™ and the Monterosa Event Centre experience, the Match Centre comes to life every gameweek and is available free for all fans via the official Liverpool FC app, and on the official website at matchcentre.liverpoolfc.com.
Sports rights holders increasingly acknowledge the value that can be derived from interaction, and therefore the importance of owning a direct relationship with fans.
“The new Match Centre has been fantastic in enabling our global fanbase to celebrate the climax to an amazing season in the club’s history and has quickly become an important driver in our long term fan registration strategy.”
The club is excited about the possibilities that open up through interactive experiences powered by Monterosa / Interaction Cloud™.
The new Match Centre is one of a series of progressive steps the club is taking to evolve its digital proposition, giving back to fans and generating value for the club via direct fan relationships and data.
Former Premier League CEO Richard Scudamore joins Real-time Engagement leader Monterosa at an exciting moment in its trajectory
The Big Harry Potter Quiz powered by Monterosa / Interaction Cloud is a hit with all ages
How UK mobile network Three are tapping into the live social commerce trend with Monterosa
We created the Channel 4 Horse Tracker, the first live sports tracking app ever to synchronise live video with a second screen app
One of Endemol's most successful interactive TV hits since Big Brother with interactivity designed & delivered by Monterosa
Goodwood partners with Monterosa to make SpeedWeek 2020 the most interactive motorsport event ever
Monterosa's Live Video Quiz solution helps ProSiebenSat.1 Media SE launch a next-generation live trivia app
Monterosa included in the Sunday Times Sage Tech Track 100 league table for 2nd year running
Liverpool FC partner with Monterosa to launch innovative new video-led Match Centre taking fan engagement to the next level
How EA SPORTS created the ‘Team of the Season (so far)’ live interactive video quiz in days using Monterosa / Interaction Cloud™