Alex Regan joins Monterosa as the new Head of Sports Sales

Tom McDonnell
Co-founder CEO


Alex Regan joins Monterosa to continue the global expansion of Monterosa / Interaction Cloud as the leading Real-time Engagement platform for sports.  

Alex is an experienced Senior Sales executive who has spent the last 8 years helping media and sports organisations launch digital transformation and audience engagement initiatives. Alex has worked with Eleven Sports, Play Sports, BeIN Sports, West Ham United FC, Southampton FC, Schweizerischer Fussballverband, Deutscher Fußball-Bund and brings a wealth of knowledge and passion to Monterosa.

Alex Regan, Head of Sports Sales says “I’m delighted to be joining Monterosa. Real-time Engagement is a key element to any content strategy and Monterosa’s enabling technology and versatile platform meets the aspirations and needs for organisations looking to drive fan engagement and new revenue streams.”
Ben Barker, Monterosa's Chief Commercial Officer, commented, "We are excited by Alex's appointment as a leading figure within the Sports industry. Alex will play a key role in delivering our ambitious goals of becoming the defacto platform for Real-time Engagement. Alex joins at an incredible time for Monterosa as we continue to define the way audiences and fans interact and how organisations can maximise the value of that engagement." 

Monterosa continues its trajectory to help sports organisations engage, retain and monetise their audiences. Early this year, Monterosa announced that Richard Scudamore, former Premier League CEO, joined the company as a non-executive director; followed by the launch of Monterosa / Interaction Cloud™, the leading Real-time Engagement Platform behind the success of fan engagement experiences for Liverpool Football Club amongst many others.






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