Board & Management Team

Robin Shenfield


Robin is the co-founder and CEO of The Mill, the market-leading 850-person creative content studio with offices in London, New York, Los Angeles and Chicago.  The Mill has been honoured as one of the most awarded companies’ of the last 50 years in design and advertising by British Design & Art Direction (D&AD). 

Robin was a pioneer in creating visual effects for feature films, acting as the Executive Producer on the visual effects created for Gladiator, for which The Mill won an Academy Award for Visual Effects.

Robin began his career in journalism and marketing before joining a division of Virgin Group in 1986, moving to co-found The Mill in 1990. 

Tom McDonnell


Tom leads Monterosa, guiding the company vision and the evolution of its products and international business. As the evangelist for Monterosa’s vision, Tom regularly speaks at major international events such as IBC, MIPCOM and Digital Hollywood.

In 2012 he was named Broadcast Magazine's 6th most influential person in UK Digital Broadcasting. In 2013 he was named in the Top 20 global experts in Social and second screen TV by respected industry publication

Simon Brickle


A Cambridge-educated software engineer, Simon manages all aspects of Monterosa’s production, operations and business affairs. Simon has overseen thousands of hours of prime-time TV interaction and built Monterosa into the most well respected player in the business.

Prior to founding Monterosa with Tom McDonnell in 2003, Simon worked in technical, management and consulting roles in Munich, Minsk, Milan and London, including four years at the BBC as head of web development.


Igor Loboda


Monterosa’s most highly experienced software engineer hails from Belarus and leads product development and infrastructure. Igor’s specialises in building highly scalable cloud applications in a range of technologies including C++, Ruby on Rails, and Java. Before joining Monterosa, Igor worked in Minsk for a US telephony company, a major offshore development house and for the BBC’s highly regarded web development team in London.

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Dabinder Hutchinson


Dabinder is an an ACA qualified professional CFO/Finance Director, with over 20 years of progressive commercial experience in the finance industry reporting to Board level. She has worked both at larger corporates such as Bertelsmann and United News Media as well as start-ups. Her experience includes raising finance from Institutional, Angel and VC houses and has delivered an IPO, taking a start-up company to AIM.

Marek Gumienny


Marek joined the Monterosa board with 24 Haymarket's investment in 2015. Marek is the former Chairman of Candover Investment Partners. He has over 25 years of private equity experience across a variety of industries. 

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Jess Meredith


Jess has 10 years experience working in ecommerce, marketing and strategy within both startups and large scale organisations. Most recently, Jess worked at Sainsbury’s Argos (formerly Argos), supporting its transformation from catalogue retailer to one of the UK’s leading digital retailers.

Jess leads Show Stores, Monterosa’s game-changing ecommerce solution. She is passionate about applying innovation and a customer focused strategy to drive new revenue streams for clients.


Ben Barker


Ben is an experienced brand marketer, who spent 11 years with WPP-owned Communications Agency H+K Strategies where he created sponsorship and partnership consultancy Soho Partners before joining Monterosa. Clients included Allianz, multiple P&G brands, Carling, Nissan, Betway, Aviva and Statoil.

Ben works with brands, broadcasters and sports federations, to inspire and concept the next generation of interactive fan experiences.