Play-Along

Why just watch when you can play?

Example of real-time interaction with play along - Who Wants to be a Millionaire and 5 Gold Rings
Speed & scale as standard
Premium experiences with flexible UX
Points & leaderboards
Drive value with ads, sign-ups and eCom
Create the ultimate appointment-to-play experience powered by Monterosa / Interaction Cloud™
“Monterosa has given us the ability to reach our audience in a new way. They’ve been instrumental in our growth, making sure our offering can keep up with social media… we’re able to iterate together on products and control everything ourselves from the platform. We would highly recommend both Monterosa and the platform.”
Michelle Cauchi
‍Senior Director, Creative Promotions – Interactive Production
Nickelodeon
“Monterosa has helped EA Sports truly take our Premier League Player of the Month sponsorship to the next level. The results have been superb, transforming the voting experience for our players, whilst EA Sports FIFA has become an integral part of the real-world football conversation."
James Taylor
‍Football Partnerships Lead, Northern Europe
EA Sports
”With Monterosa’s platform we were able to rapidly launch some amazing digital experiences that our customers loved, helping us to own the football conversation for the duration of the World Cup.”
‍Nick Gorgoglione
‍Nick Gorgoglione
Head of Brand & Communications

Get your audience involved

The most electrifying events are those where we all feel part of the action

Example of real-time audience interaction - Who Wants to be a Millionaire play along appAudience interaction to drive sign-ups on the 5 Gold Rings appExample of extending sponsorships - Snickers ad on the Who Wants to be a Millionaire appFeeding leaderboard results into the main screen on 5 Gold Rings
Play along in real-time
Drive sign-ups
Extend sponsorships
Feed results into main screen
Example of real-time audience interaction - Who Wants to be a Millionaire play along app
Play along in real-time
Audience interaction to drive sign-ups on the 5 Gold Rings app
Drive sign-ups
Example of extending sponsorships - Snickers ad on the Who Wants to be a Millionaire app
Extend sponsorships
Feeding leaderboard results into the main screen on 5 Gold Rings
Feed results into main screen
Monterosa / Interaction Cloud

Get your audience involved

The most electrifying events are those where we all feel part of the action

Play along in real-time
Drive sign-ups
 Extend sponsorships
Feed results into main screen
Play along in real-time
Drive sign-ups
 Extend sponsorships
Feed results into main screen
Monterosa / Interaction Cloud

Try the Platform

Get in touch to find out how Monterosa / Interaction Cloud™ can help you build more valuable audience relationships

Example of real-time play along  - Who Wants to be a Millionaire app

Deepen the connection with your audience

Play-Along turns a passive audience into an active one, deepening their connection with your show, whilst providing you with a new way to drive awareness and tune-in

Turn a gameshow into a mass-participation event

Add audience interaction to a pre-recorded gameshow to make an appointment-to-play event, where viewers compete for top place on the leaderboard and shout-outs on the TV

5 Gold Rings app screen showing mass participation gameshow
Live competitions to increase audience engagement on the 5 Gold Rings App

Drive sign-ups, activate sponsorships and sell merchandise

Since a Play-Along audience is a captive one, this generates value for the media owner through their own commercialisation of data and eCom, whilst also providing more attractive sponsor opportunities

Key Advantages

Massive scale

Apps proven to scale into the millions of users

Ready-made UI

Choose UI components and apply custom design quickly

Secure voting

Choose from a rich variety of voting formats for every use case

Self-service environment

Give your content teams a real-time self-service environment

Multilingual

Deploy your applications in multiple languages simultaneously

Easy integration

Connect with your CMS, ad server and video platform

Key Features

Platforms

Web
Native iOS & Android
Video

Gameplay

Trivia/Quiz
Predictors
Free text entry
Pick a number
Picture based

Integrations

SSO
Broadcast Graphics
Video Players
Twilio

Monetisation

Ad Formats: Interstitials, MPUs, Banners, Video Ads
Sponsorship: Headers, Banners, Featured Products
Data Capture: Competition Entry, Lead Generation Forms
Affiliate Links

More experiences to explore