EA SPORTS wanted to find exciting ways to place FIFA 18 and the new in-game World Cup update at the heart of the global football conversation, with a target to engage up to 750,000 fans across the world for at least three minutes each.
Our response was to launch World Cup Predictor across 12 international markets, deployed using Fan Kit, our toolkit of first-class interactive elements powered by our award-winning interaction platform LViS. The solution enables our clients to rapidly deploy a series of new digital experiences tailored to their brand, design and idea preferences.
RESULTS- INNOVATION & EXCITEMENT
CHOOSING THE CHAMPIONS
World Cup Predictor provided fans with the opportunity to navigate through the tournament and make predictions on every stage of the game's greatest competition.
Using our new toggle features, fans selected Group and Round winners, ultimately selecting their prediction for the FIFA 2018 World Cup champion.
HELPING THE FANS DECIDE
Ahead of the FIFA 18 World Cup update release, EA SPORTS carried out a simulation of the tournament that shared the engine's results for each game.
On each prediction page, fans had the opportunity to view EA SPORTS' own prediction, to help them finalise their decision.
After selecting their winner, fans were presented with an EA SPORTS FIFA 18 branded graphic of their chosen team.
At this stage, fans had the option to share their team's card with friends and fellow fans across social channels, via WhatsApp, Twitter and Facebook to encourage participation.
ENTERING FOR PRIZES
As a reward for participating in the World Cup Predictor, fans were asked if they wanted to enter the prize draw for amazing EA SPORTS and FIFA prizes.
SWIPING THE MOTM
Once the first ball had been kicked, we transferred the experience from a predictor to a daily MOTM selector.
Using an innovative swiper function, fans were asked to choose their favourite players from the day's performances.
The daily game continued the appearance of EA SPORTS FIFA 18 within the fans' World Cup conversation and impacted on the FUT activations for that day.
BENEFITS OF OUR TECHNOLOGY
Our products integrate with existing systems, platforms and third party feeds
They're rapid to customise and deploy and make it easier to launch international language versions
LViS is massively scalable supporting millions of concurrent users
Fully managed service with robust support and maintenance