The new Monterosa / Interaction SDK makes it easier than ever to add Real-time Engagement to your apps and sites

Peter Cassidy
Head of Global Entertainment

Media and sports companies are increasingly prioritising real-time engagement on their own apps, websites and OTT services - to engage, retain and monetise their audiences before, during and after the main event. To answer this need, we are proud to announce the release of the Monterosa / Interaction SDK to make it easier for to add game-changing interactive experiences to your digital destinations and access the power of our Monterosa / Interaction Cloud™ platform, used by the likes of ITV, ViacomCBS and Liverpool FC.

Enriching their platforms with audience engagement and interactivity gives streaming services a way to gain competitive advantage while more effectively engaging, retaining and monetising audiences. By adding participation, prediction gaming, rewards, real-time data visualisation, competitions and curated commentary before, during and after major live events as well as alongside shoulder programming, these services aim to increase watch times and create more reasons for users to visit regularly.

Real-time fan Engagement is finding its way into all parts of the fan journey - before, during and after event streams and within shoulder programming. 

The new Monterosa / Interaction SDK will initially be available for web, iOS and Android, making it easier than ever for OTTs and sports organisations to add real-time engagement to their streaming or companion applications. By adding the lightweight SDK, they will be able to:

  • Seamlessly and securely integrate existing Monterosa Experiences around live and on-demand video.
  • Tap into voting, competitions and new interactive content formats such as video quizzes and interactive shoulder programming
  • More quickly create their own custom engagement experiences, backed by the power and flexibility of Monterosa / Interaction Cloud™ and its APIs
  • Weave the results of audience participation into the video content itself via broadcast graphics, making viewers feel more connected to the content

The advantages of this new approach for any provider wanting to add Real-time Engagement include:

  • Scale: backed by a platform proven with the biggest primetime audiences 
  • Flexibility: off-the-shelf or custom experiences as required
  • Interoperability: designed to connect seamlessly with your tech stack including SSO, video player, CRM etc.
  • Expertise: work with a world leader in real-time engagement for broadcast and OTT

If you would like to know more about Monterosa / Interaction SDK rollout, get in touch here.