6 ways to engage fans during football's biggest tournament

Alex Regan
Head of Sports Sales

Qatar will be the most engaged football tournament ever, and fans all over the world are ready to watch, play, predict, vote and cheer! If this tournament is a focus for your business, as a broadcaster, sports publisher or other brand, you are probably in the midst of planning your content strategy right now.

But do your plans include interactive fan engagement?

With so much on offer, fans are drawn to interactive experiences that offer enjoyment and value in exchange for their time. Now, great engagement has become a core business need - driving loyalty, sponsorship, DTC acquisition and first-party data.

Monterosa / Interaction Cloud™ takes the headache out of delivering fan engagement within owned and operated environments. The platform allows our customers to deploy a range of rich, sticky interactive Experiences quickly and with minimum fuss.

Simply choose your Experience, drop it into your sites and apps and start converting your engaged fans into registered users and then customers, bringing them back to your Experiences time and again, generating hard business value. Monterosa / Interaction Cloud supports a range of conversions to choose from, to achieve this goal.

If you’re planning your tournament content strategy and want to incorporate fan engagement, get in touch

Below we've handpicked a selection of the Experiences you could be using before, during and after the tournament to capture the attention of fans and deliver real value.

1. Match Centre

Supercharge every game with interactive video, gamification, commentary and commerce.

designs showing the match centre

2. Predictors 

Engage fans before every game. Ask them to predict the score. Or a set of predictions, such as half time score, full time score, time of the first goal, number of yellow cards.

designs showing predictor experiences

3. Player Rater

Drive in-game and post-game engagement by giving fans the opportunity to rate player performances. Use live output data to feed content and visualisation. 

designs showing the player rater experience

4. Team Selector

Let fans select and share their ideal team before the match gets going. 

designs showing the team selector

5. Quizzes

Engage fans with trivia challenges and feed their competitive appetites. 

designs showing a quiz experience

6. Voting

Make voting fun and give fans the opportunity to choose their player of the match or tournament. Our voting solutions provide high volume, secure voting for high profile events and use cases.

designs showing a voting experience

Use these Experiences to engage and convert fans before, during and after every game of the tournament and as part of that process, unlock the benefit of harnessing third-party data.

When someone engages with an Experience, you have the opportunity to ask them to sign up or provide their contact details in return for value – the chance to win, the ability to store progress or build up points, for example. With Audience Profiles, you can seamlessly collect behavioural, attitudinal and preference data from every interaction, and pipe it into your existing CRM, CDP or marketing platform. Find out more about Audience Profiles

To find out more about how we can help you, get in touch