We provide France’s biggest commercial broadcaster TF1 with the interaction platform that engages millions with their biggest entertainment and sporting events.

 
 
 

As France’s most prominent media owner, TF1 play host to the biggest shows on French television including The Voice, Secret Story (Big Brother), The Rugby World Cup and UEFA Euro 2016

 
 
 

The Challenge

 
 

The digital team at MyTF1 needed a partner they could rely on to provide play-along games, voting and companion experiences without the cost, hassle and risk of building each one from scratch. While previous projects had proven audience appetite, TF1 had not yet found a partner to deliver a reliable and versatile platform coupled with creative innovation and comprehensive support services. 

 
 

 
Monterosa’s LViS platform provides TF1 with a robust platform we can trust for all interactivity with our major TV shows
— Thomas Bidet, Head of MyTF1
 

 
 

Our Solution

 

Starting with QI, the French version of “Test The Nation” IQ test format in 2015, we launched TF1’s dedicated LViS interaction platform.

The experiences can be played via MyTF1’s website and native mobile/tablet apps.

 
 

TV SHOWS

 
 

Technology

 

The LViS interaction platform provides TF1 with an end-to-end solution for developing and managing interactivity at scale. LViS Studio is used by internal teams to create and test content. In-house developers add custom HTML/CSS where needed.

Fan Experiences include Play-Along, Vote Anywhere and Sports Companion. Integrations include Omniture for analytics and Kantar's audio watermarking.

 
 
 

Results

 

Across more than a year of service, LViS has served millions of unique users and achieved 100% uptime throughout all major events. 

 
 

50 million
interactions in a year

 

Dramatic Increase
in CRM Sign-up

Sponsorship Activation
for all show sponsors

 

TF1’s CRM database gets a major boost every time an event goes live. By requesting registration or email sign-up in the user flow, huge volumes of unique individuals are added to the database.

In addition to CRM value, sponsors are offered a comprehensive range of enhancements to digitally activate their sponsorships.