One of Endemol’s biggest global formats, The Million Pound Drop is enduringly popular on the second screen, and the iOS and Android app has gathered a huge following since its release in 2012.

Fans continue to play along with the show in their droves, and an impressive 10% of users have also paid for the “Play Anytime” premium version of the game, plus a range of themed question packs - in the mobile and social gaming world, 2% is regarded as an excellent conversion rate.

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These impressive figures are testament to the value of a great TV format whose second screen game, for thousands of fans, is inextricably linked with its continuing ability to entertain.