Channel 4 announced today that The Million Pound Drop mobile app has now hit over one million downloads just three months after its launch. The Million Pound Drop app was made by Monterosa for Remarkable Television, an Endemol company.
The mobile app launched on iOS in May and on Android in July this year following the success of the UK's most successful and award-winning play along show, The Million Pound Drop Live. The free app allows viewers to play along with the show and has a Play Anytime game mode (on iOS), which users can pay to unlock, allowing them to play whenever they like.
The web-based play along game is also being re-launched during the new series of The Million Pound Drop Live starting on Friday 14th September as part of the channel's Viewer Engagement Strategy. Users who register with Channel4.com will gain access to brand new game features which will increase the competitiveness of the game and help respond to the varied needs of its audience. New features include:
- Players will earn achievements which reward skilful gameplay, e.g. surviving a game and correctly answering a consecutive string of questions
- New system to allow players to compete against friends and other viewers
- Players can track their score across a series - recording how much virtual money a player and their opponents have accumulated
- Players need only enter their demographic details which create the in-show stats once, rather than every time they play
Jody Smith, Channel 4's Multiplatform Commissioning Editor, Entertainment and Comedy said: "The appetite for playing along with the show is as strong as ever, and we're pleased that the new mobile apps have extended the reach of the game.
David Flynn, creator of The Million Pound Drop Live said: "We know that the fans of the Million Pound Drop love playing along with the show. The huge success of the mobile app shows that the easier you make it to play along, the more people will want to get involved."