Monterosa BBC Worldwide & Dancing With The Stars App
Monterosa BBC Worldwide & Dancing With The Stars App
 
 

BBC Worldwide has partnered with Monterosa to produce a companion app for global format Dancing With The Stars. The iOS and Android app allows fans to participate by rating the dance performances, playing games and accumulating loyalty points for the chance to win tickets to watch the show live. The app will be offered to BBCW’s broadcast partners as a ready-made product to accompany the TV show.

This is the first official companion app for the Dancing with the Stars franchise offering broadcasters a ready-made product to accompany the format. Responding to a growing trend for multi-screen viewing and increased time spent on mobile devices, the app offers broadcasters an opportunity to enhance the value of their advertising and sponsorship opportunity by including mobile second screen advertising, competitions and other branded experiences in ad breaks.

 
 
 
 
In developing this new app we’ve sought to add to fans enjoyment of Dancing with the Stars by giving them an opportunity to take part in the show as it happens. With the online and television worlds getting closer it’s a powerful combination, fans scores will appear on-air and through the app they can gain access to exclusive backstage content to take their Dancing with the Stars viewing to the next level.
— Harriet Frost, Brand Manager for Dancing with the Stars
 
 
DWTS App
DWTS App
 
 

The app is built on the Monterosa LViS platform. In 2015, LViS won both the Mediatel Connected Consumer and Broadcast Digital 'Platform Innovation' awards.