Sky One and Shine-owned production company Princess have selected LViS to power "Take The Lead", their play-along game for fans of long-running hit dance format Got To Dance. The Davina McCall-fronted talent show features exceptional dancing talent and the game asks the audience to predict the outcome of each show in order to earn a maximum three star rating.
Using LViS APIs, the Monterosa creative team have developed the HTML5 adaptive play-along app in just a week. It features a series of live predictions created by the editorial team at Princess, and the ability for super fans to share their star rating and prove their Got To Dance prowess.
The game will reside on Sky.com and Zeebox.
Alex Button, senior producer at Monterosa said "The beauty of using LViS is that you can drop it into whatever context you like. In this case, Sky wanted to push the audience to both their website and to Zeebox."
"Sky are using LViS to economically deploy rich second screen interaction with their content. By leveraging the speed and flexibility of LViS, broadcasters can drive measurable ROI from the second screen", said Tom McDonnell, Monterosa Commercial Director.
Tom McDonnell, Monterosa co-founder