Sunday 25th May is the first day of Rolland Garros, a.k.a. the French Open and France Télévisions have licenced and customised our shiny new, real-time LViS Sports Predictor HTML5 app, to activate fans of both the live stream and the TV broadcast.
Click here to check out the game and live stream (you must be in France to see the live stream)
With demand for sports sponsorship growing, and with increasing emphasis on performance marketing, media owners are under increasing pressure to deliver "active" sponsorships for brands.
The "Tennis Ace" companion is an extension of Energy company GDF Suez's sponsorship, which is embedded alongside the live stream on desktop and also opens up in mobile browsers for second screen fans. Unlockable competitions and a set of great prizes for winners, drive data capture (Canon digital camera? Yes please.)
The game lets tennis fans accumulate points as they predict outcomes of each game and match, with multiple predictions running at once. It's about knowledge too, and the producers have a set of tricky tennis quiz questions that'll be sent out at opportune moments when there are lulls in the action.
Fans can even save their scores between games, driving registration to the France Televisions site.
For Monterosa this is especially exciting because it's the first app to be licenced from the new LViS Store. The same Sports Presictor app with be re-versioned for the Tour de France in July and is now available to right-holders globally.
Our very nice customer Olivier Lendress, Director of Sport at France Télévisions Digital kindly supplied a quote, and in English (thanks!)..here it is:
"We've worked with Monterosa to create a great way to engage tennis fans during the live event. Using the LViS platform has helped us deliver the product rapidly and at scale. Our Social TV producers will be dedicated to driving content including predictions, trivia questions and other social media content for audiences and we're very excited to see the effect it will have with fans who watch the live stream and on TV."
The Sports Predictor game from the LViS Store includes these features
- Point-scoring predictions. The sooner you choose, the more you win
- Multiple, concurrent predictions
- Multiple-choice trivia questions with or without pictures
- Push interesting facts, stats and trivia
- Achievements that unlock competition entry
- Search, moderate and push curated Tweets
- Create and manage competitions with secure data capture
- Personal profile and settings
- Optional integration with Janrain or Gigya identity management
Get in touch if you’d like to learn more.