TEAM GB, VISA & MONTEROSA LAUNCH NEW INTERACTIVE FAN ENGAGEMENT APP FOR PYEONGCHANG WINTER OLYMPIC GAMES
Visa utilises Monterosa’s Sport Companion app to power live interaction with fans whilst Team GB competes at the 2018 PyeongChang Olympic Winter Games
The British Olympic Association, Visa and Monterosa have worked together to deliver the new official Team GB app designed to enhance the supporting experience for fans across the UK during PyeongChang 2018.
Launched in the build-up to the Games, the new, free app provides fans with all the latest news and medal standings from the competition, the event schedule highlighting all Team GB activity and an area that focuses on the sports and Team GB athletes participating in South Korea.
Like the 2016 Rio Olympic Games app, which was also made available in partnership with Visa, the 2018 Olympics Winter Games app will bring Team GB fans closer to all the action in PyeongChang through real-time updates and results. Visa has sponsored the Olympic Games since 1986, and during this time, has grown alongside the Olympic Games into the leading innovative payment technology brand in the world.
Furthermore, by utilising Monterosa’s native app product, Sport Companion, fans can interact with Team GB throughout the Games via a series of trivia challenges, audience polls and voting elements appearing regularly alongside social media posts from the Team and athletes.
The British Olympic Association have combined the Sport Companion functionality with Monterosa’s fan interaction platform LViS to bring a media rich experience to both fans watching at home and those that have travelled to support the team from the slopes. Monterosa’s LViS platform is the defacto solution for sports rightsholders, broadcasters and brands who are looking to engage and interact with fans around the world in multiple languages and at scale.
British Olympic Association, Commercial Director Tim Ellerton said: “We are constantly looking at ways to engage with our fans and the app that Visa created during Rio 2016 was a huge success, which provided brilliant up to the second updates and information. Working with Monterosa we’re excited to develop and extend the scope of what the app can offer to fans and it is great to be able to share the app today in the build-up to PyeongChang 2018.”
Suzy Brown, UK and Ireland Marketing Director at Visa, said: “The vision we have at Visa is to be the best way to pay and be paid, for everyone, everywhere, so are very aware that more and more people are embracing mobile technology for everything from paying for their daily commute to getting live updates on their favourite sports. The app is great for anyone wanting to follow Team GB in PyeongChang and will bring supporters closer to the action in real time. We particularly urge fans to download the app to follow the progress of Team Visa athletes Billy Morgan and Elise Christie who will be aiming to win in South Korea.”
Ben Barker, Commercial Director, Monterosa said: “We are really excited to be working with the BOA and Visa to provide a leap forward in the fan experience for what we all hope will be a ground-breaking Olympic Winter Games for Team GB. Utilising our Sports Fan Companion app product, we'll be letting Team GB fans get under the skin of the athletes, schedule their daily viewing and create really sharable experiences”.
The Team GB: Winter Games app is now available for free download on mobile and tablet from the Apple App Store and Google Play Store.