English Football League’s Jonathan Casbon joins Monterosa as Head of Sport Development
We're really pleased to announce Jonathan Casbon has joined the Monterosa team as Head of Sport Development. Working with Director of Sport, Ben Barker, Jonathan is tasked with helping sports rightsholders, sponsors and broadcasters benefit from Monterosa's fan interaction platform and digital products.
Jonathan is an experienced sports industry executive, working with rightsholders, brands and agencies to develop and exploit rights value through effective strategic partnerships. After starting his career with Football DataCo, a joint venture from the Premier League and English Football League (EFL) created to establish revenue opportunities from fixture and match data from the English and Scottish professional leagues, Jonathan moved agency-side to drive commercial opportunities from syndicated video content before most recently helping the EFL deliver increased commercial revenues through securing new title and partner level deals.
Throughout this period Jonathan has seen the emphasis of sponsorship deals move away from the traditional perimeter board media approach towards developing targeted campaigns that provide benefits to the audience, with digital fan interaction becoming a key component. His time at the EFL saw Carabao announced as the new EFL Cup partner alongside Checkatrade who joined as the EFL Trophy partner earlier this year, whilst supporting partner level deals with Ginsters, Mitre and EA Sports.
Monterosa's sports clients have included most recently the Rugby7Stars fantasy game developed for World Rugby to engage fans with the HSBC World Rugby Sevens Series as well as Carlsberg and UEFA for the 2016 Euro Championships, adidas and NFL. In the world of broadcasting the app we created for ITV’s I’m a Celebrity was number one in the free app chart for the entire season run delivering hundreds of millions of interactions.
Commenting on his appointment, Jonathan said: “It is an exciting time to join Monterosa as we build on the success from our most recent releases and develop tailored interactive products for rightsholders and brands alike to build stronger connections with fans. I look forward to working closely with Ben and the team to position Monterosa and the LViS platform as the preferred interactive partner in sport.”
Ben Barker, Director of Sport, Monterosa: “We are delighted to have Jonathan on board, his calibre, experience and expertise will be a great asset to our growing sport business as we continue to work with fantastic sports clients across the globe delivering innovative and large-scale fan interaction products for them.”
For all Monterosa sport enquiries please do contact Jonathan directly on firstname.lastname@example.org