Monterosa has announced that it will be working with England Rugby to launch a range of gamified fan engagement experiences embedded into its digital properties.

The Monterosa platform will power a whole host of fan engagement capability. Compelling Experiences such as predictors, quizzes and sweepstakes will run before and throughout international tournaments.  These are designed to drive fan attention, loyalty and first-party data capture.

The Experiences will launch across two key brands - England Rugby and the Red Roses. 

The proposition will enrich the user experience beyond the interactive Experiences themselves, through in-depth integrations. These include SSO to drive data capture and Monterosa Audience Profiles. This will empower England Rugby with robust tools to understand its fans on a deeper level.

Ewan Turney, RFU Marketing Director, said:  “Our work with Monterosa is part of wider digital transformation work and their gamification will be an important part of enhancing our interaction with fans online. As the England men’s team head off to France next in September, fan interest in rugby will peak, and providing interactive, compelling contact for fans will be a great way to interact and understand fans of the sport better.”

Tom McDonnell, CEO & Co-founder, Monterosa commented: “We’re thrilled that England Rugby have chosen to adopt Monterosa / Interaction Cloud to power their fan engagement Experiences across both the men’s and women’s games. We look forward to helping them to launch a range of rich interactive Experience designed to engage fans, build loyalty and community and drive first-party data capture.”